MONEYISH – Apr 19 – Zoosk site polled 5,100 men and women to see how protecting the planet factors into someone's attractiveness, and 78% of people said they want to date someone who cares about the environment. So tossing garbage onto the ground is a deal-breaker for 74% of them, followed by unnecessarily wasting food (32%), leaving the lights on (17%) and not recycling (17%). 92% of Americans are worried about the future of our planet, according to a recent Harris Poll.
Category: Zoosk
Internet Dating Analysis: Who’s Growing And Who’s Firing
OPW – Apr 5 – According to Linkedin Match.com is showing no growth over the last two years, with 598 employees. Tinder is the big growth story with 320 employees and 116% growth over the last 2 years. PlentyofFish is also broken out from Match, and is up 15% over the last 2 years with 94 employees. Meanwhile, OKCupid are have been quite stable at 64 employees.
Zoosk is stable at 170 employees. They dipped to 158 employees but actually show 1% employee growth over the past 2 years.
eHarmony has leveled off to 239 employees in the last 6 months but is down 27% over the last 2 years.
See full article at Courtland Brooks blog.
Post by Mark Brooks, CEO IDEA
Zoosk Introduces Its Own “HQ Trivia” With Lively
by David Cohen
See full article at AdWeek
Online Personals Watch PR Rankings – The Sites That Got The Most Press In 2017
#1 Tinder (123 posts published on OPW last year)
#2 Bumble (48 posts)
#3 eHarmony (42)
#4 Match Group (41)
#5 Match (37)
#6 OKCupid (37)
#7 Grindr (34)
#8 Happn (22)
#9 The League (21)
#10 Matrimony.com (17)
Other companies that did well and got a solid press coverage last year were Hinge, The Meet Group, Zoosk, Hater, Matchpoool and Chappy.
Zoosk To Fight Military Romance Scams
ZOOSK – Feb 8 – Zoosk has launched a new US military verification, called Insignia. It utilizes a third-party service to review and verify a member's U.S. military service in order to help reduce military romance scams. Verified user gets "Insignia" badge that lets other members know that he/she is a member of the U.S. Military Personnel or Reservists. Zoosk is partnering with SheerID, but this service depends on a variety of third-party sources of information. "We cannot guarantee the identity or service record of any member", Zoosk added.
Zoosk Survey: The State Of Romance In 2018
ASKMEN – Feb 2 – A new survey from Zoosk found that people prefer 'old-fashioned romance' over 'modern romance.' Three-quarters of those surveyed say 'snuggling in front of the fireplace' is the most romantic date, followed by 'candlelight dinners' (58%) and a 'picnic in the park' (45%). Nearly everyone (95%) think that 'holding a door open' on a date is romantic, 93% say 'public displays of affection' brings the heat and 82% still think 'paying for your date' is romantic.
List Of Dating Sites That Use Fake Profiles
VERBRAUCHERZENTRALE.DE – Jan 14 – Many online dating services create profiles that are managed by its staff. 187 online dating services has been found by the German watchdog team of the Bavarian consumer center (see the list), which according to their terms and conditions, use fake profiles. Here are some of the phrases we can find in their "Terms and conditions":
- "A male profile can be run by a female presenter, a female profile by a male presenter."
- "these profiles are solely for your entertainment and to promote your use of our service."
- "The CUser are designed exclusively for the expression of virtual and erotic fantasies and there are no real meetings possible …."
Now Is The Hottest Time Of The Year For Online Dating
MARKETWATCH – Jan 6 – In the New Year, the online dating industry sees a surge in users. Zoosk typically sees a 20% jump in users in the first two weeks of the year and eHarmony sees a similar increase. Grindr and other gay apps usually experiences a 30% to 50% increase in users. Match.com sees a 60% surge in new members between Christmas Day and Valentine's Day. "Many singles sit around the family dinner table during the holidays and think, 'Maybe it would be better to have a partner'," said Mark Brooks, editor of Online Personals Watch. "That's when they start hitting dating sites in droves and go on dates before the indigestion sets in." It may also be more polite to arrange dates in the New Year rather than during the holidays, especially with family around. "They're going to be around for you long after your relationships," he says. With the constant stream of happy holiday photographs over social-networking sites, experts say the pressure to be in a romance this time of year has never been so intense. "There's an onslaught of images of family and togetherness," says Pepper Schwartz, author of "Dating After 50 for Dummies" and a love and relationship ambassador for AARP.
by Quentin Fottrell
See full article at Marketwatch
See all posts on Zoosk See all posts on Grindr
See all posts on eHarmony See all posts on Match.com
What Makes People Click
NPR.ORG – Jan 8 – Megan Murray, a senior content strategist for Zoosk, taught an undergraduate course at the University of British Columbia called What Makes Us Click, about online dating. "I found that people don't approach people as much when they go to bars," Murray says. Apps have made online dating more accessible; from 2013 to 2015, the number of American adults that have used a dating app has tripled. "Dating has always been hard," Murray says, "but the dynamics have changed." For example, how long should you wait before returning a message? 48 hours to respond to messages does not apply. Men who waited two days to reply to their Zoosk matches got responses 45% of the time, while men who replied same day and got responses 63% of the time. "Relationshopping is problematic because people give up so quickly now. People may choose to not go on a second date with someone simply because they don't like their hair.
The Biggest Dating Trends Of 2017 By Zoosk
ASKMEN – Dec 20 – With 2018 just around the corner, dating site Zoosk decided to compile and analyze data from their ~40M+ members to identify the biggest dating trends of 2017.
- Men who use words like "thoughtful", "listener", and "polite" in their profiles are up to 66% more likely to get messages than the average joe.
- It turns out that people who use search filters get 11% fewer responses than those who don't.
- Compared to 2016, people are 9% more likely to engage with someone who's either 10 years older or younger than they are.
- Education is sexy. Folks who have a bachelor's degree or higher are considered more attractive and get up to 17% more replies to their messages.
- People who mention guacamole in their dating profile are likely to get 144% more incoming messages than someone who doesn't.
- Folks who mention vegan in their profile get 62% more incoming messages than the average