Month: January 2007

Fropper.com Launches Groups

Posted on January 23, 2007

FropperCLICK PRESS — Jan 23 — Fropper.com, the pioneers of social networking in India have launched Groups, with a difference. Groups are authenticated. No group can go live immediately. There is a team of dedicated moderators who will screen the groups for elimination of elements like Spam & adult content. FULL ARTICLE @ CLICK PRESS

Mark Brooks: Matrimonials services are very popular in India. Fropper has tended to be focused on more casual dating, so is trying to clean up it’s image. Casual dating does not fly in India. 

Fropper.com Launches Groups

Posted on January 23, 2007

FropperCLICK PRESS — Jan 23 — Fropper.com, the pioneers of social networking in India have launched Groups, with a difference. Groups are authenticated. No group can go live immediately. There is a team of dedicated moderators who will screen the groups for elimination of elements like Spam & adult content. FULL ARTICLE @ CLICK PRESS

Mark Brooks: Matrimonials services are very popular in India. Fropper has tended to be focused on more casual dating, so is trying to clean up it’s image. Casual dating does not fly in India. 

The Ideal Online Dating Profile

Posted on January 23, 2007

Profilehelper_column_2THE ASSOCIATED PRESS — Jan 23 — "Think of it as going to a party," says Jesse Keller of Personals Trainer. "If you have a great profile, it's like being the life of the party. But most profiles are like the guy wearing the same outfit as everyone else, standing alone in the corner, murmuring monosyllabic answers." Show, don't tell. "Don't tell me you're athletic — tell me about the marathon you just ran," said Eric Resnick of ProfileHelper"Don't say you like to travel — talk about your trip to the Great Wall of China."

Mark Brooks: Singles need help. Dating sites need to help them with guidance. Check out Lookbetteronline.com, and Profilehelper.com and e-cyrano.com. All great services headed by great people. 

The Ideal Online Dating Profile

Posted on January 23, 2007

Profilehelper_column_2THE ASSOCIATED PRESS — Jan 23 — "Think of it as going to a party," says Jesse Keller of Personals Trainer. "If you have a great profile, it's like being the life of the party. But most profiles are like the guy wearing the same outfit as everyone else, standing alone in the corner, murmuring monosyllabic answers." Show, don't tell. "Don't tell me you're athletic — tell me about the marathon you just ran," said Eric Resnick of ProfileHelper"Don't say you like to travel — talk about your trip to the Great Wall of China."

Mark Brooks: Singles need help. Dating sites need to help them with guidance. Check out Lookbetteronline.com, and Profilehelper.com and e-cyrano.com. All great services headed by great people. 

Matchmaking for Bay Area Lesbians

Posted on January 23, 2007

PR WEB — Jan 23 –Lavender Liaisons, a personalized lesbian matchmaking service for the Greater Bay Area, helps active, professional lesbians say "goodbye" to being single and online dating services that miss the mark.

Mark Brooks: I believe the lesbian and gay market is underserved. LesbianFriendFinder.com leads to AdultFriendFinder where lesbians would tend to be inundated with threesome requests.   

Matchmaking for Bay Area Lesbians

Posted on January 23, 2007

PR WEB — Jan 23 –Lavender Liaisons, a personalized lesbian matchmaking service for the Greater Bay Area, helps active, professional lesbians say "goodbye" to being single and online dating services that miss the mark.

Mark Brooks: I believe the lesbian and gay market is underserved. LesbianFriendFinder.com leads to AdultFriendFinder where lesbians would tend to be inundated with threesome requests.   

Onlinebootycall 10 Commandments of Dating

Posted on January 23, 2007

Obc_2PR NEWSWIRE — Jan 23 — Some online dating services promise a meaningful relationship within 6 months or "your money back." Booty Call Commandments: I. Thou shalt get out before the sun rises, II. Thou shouldest never ask "can we see each other from now on?", III. Thou shalt refrain from referring to our activities as "love making.", etc.

The full article was originally published at PR Newswire, but is no longer available.

Mark Brooks: Another irreverant OnlineBootyCall press release. Moses has carved out the black adult casual dating niche, very profitably. 

Onlinebootycall 10 Commandments of Dating

Posted on January 23, 2007

Obc_2PR NEWSWIRE — Jan 23 — Some online dating services promise a meaningful relationship within 6 months or "your money back." Booty Call Commandments: I. Thou shalt get out before the sun rises, II. Thou shouldest never ask "can we see each other from now on?", III. Thou shalt refrain from referring to our activities as "love making.", etc.

The full article was originally published at PR Newswire, but is no longer available.

Mark Brooks: Another irreverant OnlineBootyCall press release. Moses has carved out the black adult casual dating niche, very profitably. 

Big Media’s Crush on Social Networking

Posted on January 23, 2007

SnNY TIMES — Jan 21 — Social networking is a close cousin of the other obsession of the moment: user-generated content. Sony paid $65 million for video-sharing site, Grouper. The Hearst Corporation bought eCrush, and the Walt Disney, CBS, Viacom and NBC have all been busy planning new social networking features for their various Web sites. The big debate – will Internet surfers continue to migrate to big portal sites like AOL and Yahoo or use widely available tools to fashion their own customized Web lives. FULL ARTICLE @ NY TIMES

Mark Brooks: One of the great appeals of the internet experience is 'mass customization.' Individuals will ultimately design their own information sharing environments down to minute details. The big companies will have a part in this world but will move slowly and lose massive 'attention share' (market share) to nimbler companies with teams of tens of people.

Big Media’s Crush on Social Networking

Posted on January 23, 2007

SnNY TIMES — Jan 21 — Social networking is a close cousin of the other obsession of the moment: user-generated content. Sony paid $65 million for video-sharing site, Grouper. The Hearst Corporation bought eCrush, and the Walt Disney, CBS, Viacom and NBC have all been busy planning new social networking features for their various Web sites. The big debate – will Internet surfers continue to migrate to big portal sites like AOL and Yahoo or use widely available tools to fashion their own customized Web lives. FULL ARTICLE @ NY TIMES

Mark Brooks: One of the great appeals of the internet experience is 'mass customization.' Individuals will ultimately design their own information sharing environments down to minute details. The big companies will have a part in this world but will move slowly and lose massive 'attention share' (market share) to nimbler companies with teams of tens of people.