MARKET WIRE — Jan 24 — The latest research from Telephia, the world's largest provider of syndicated consumer research to the telecom and mobile media markets, shows that ~4% of U.K. mobile users have uploaded content created on their mobile phones to social networking sites, video and picture sharing sites, blogs and personal web pages. 85% of U.K. consumers are using text messaging. Over 80% of new phones sold are camera phones.
Penetration of Data Activities Amongst U.K. Mobile Users
| Activity |
Proportion of U.K. Mobile Subscriber |
| SMS |
85% |
| MMS |
35% |
| Games |
26% |
| Internet |
19% |
| Ringtones |
15% |
| Music |
14% |
| Email |
11% |
| Uploads |
4% |
| Video |
3% |
Source: Telephia TAM Report, U.K., Q3 2006
In the U.S. 6% of mobile users are uploading content to sites from their phones. Social networking sites dominate with 32% of mobile uploaders putting content onto MySpace. In the U.S. as in the U.K., uploading content from the phone is most popular with younger consumers, with 15-24 year olds being the most likely group to be doing it.
Top Websites Receiving Mobile-generated Content (U.K. and U.S.)
| Websites |
% of Mobile Uploaders |
Websites |
% of Mobile Uploaders |
| MySpace |
21% |
MySpace |
32% |
| Windows Live Spaces |
19% |
Windows Live Spaces |
13% |
| You Tube |
9% |
You Tube |
11% |
| Bebo |
9% |
Bebo |
9% |
| Hi5 |
7% |
Hi5 |
6% |
Source: Telephia Audience Measurement Report, U.K. and U.S., Q3 2006
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