Month: November 2012

Interview With Markus Frind, Founder Of POF.com

Posted on November 12, 2012

Pof markus frind nov 12EXAMINER – Oct 11 - Markus Frind, Founder of POF.com, shared his insight on how people who log on to POF can take an effective approach to find their soulmate.

Q: How does POF.com select the match and who will respond profiles for a user?
A: POF matches users based on what they say they want in a partner – but also factors in certain user activity on the site.

Q: Is the digital cupid aspect of POF.com similar to what the odds are in a bar or other social event?
A: While it’s not difficult to meet new people at a bar, it is difficult to meet the right person. We allow for an experience that promotes interaction on a deeper level. Sometimes you don’t even know if the guy you’re eyeing is single.

Q: How does POF.com reflect your vision for what you wanted the site to be?
A: POF was created to fill a vacancy in the online dating industry as a free site. POF continues adapting as a business to facilitate the evolving world of dating. Our mobile apps for Android and iPhone are growing at a rate of several percent each week, and 70% of POF users last accessed the site via mobile device.

Q: How is it that a perfect match can be found online sometimes instead of offline?
A: Online dating exposes you to people that you otherwise would never meet offline.

by Rheba Estante
The full article was originally published at Examiner, but is no longer available.

See all posts on POF.com

RSVP: Groundhog Dates

Posted on November 12, 2012

MUMBRELLA – Nov 12 – Australian dating site RSVP has launched a campaign that highlights the pitfalls of poorly matched dates. The ad features a single woman’s struggle to find a suitable date, and was created by agency MercerBell.

See full article at Mumbrella

See all posts on RSVP

Grindr Receives Mixed Reviews

Posted on November 12, 2012

Grindr logoEAST TENNESSEAN – Nov 12 – According to Grindr, since the inception of the app in early 2009, ~1-2K new users have signed up every day. 30% of the app’s users check the app daily, and 44% check their accounts on a weekly basis. The app has caught some flack because some users use it to find short-term relationships or to meet for casual sex. “As a dating tool, its hit or miss,” said one of Grindr's users. “Rarely will you find someone who is looking for Mr. Right rather than Mr. Right Now.” The app announced that it reached 3M users in 192 countries in November 2011. This made Grindr the largest all-male, location-based social network in the world.

by Dylan Chesser
The full article was originally published at East Tennessean, but is no longer available.

See all posts on Grindr

FriendFinder Seeks A Better Deal On Debt

Posted on November 12, 2012

Ffn logoOPW – Nov 11 – FriendFinder is mired in debt and looking for a better deal. The 2nd line of this press release states 'Company to Explore Debt Refinancing Opportunities.'  That's an interesting way of inspiring hope with shareholders and putting pressure on the founder, Andrew Conru. Here's
their prior numbers. The main
creditor is the founder and former CEO Andrew Conru. 

On
Nov 14, FriendFinder Networks will report its Q3 2012 results. Expected
highlights include Adjusted EBITDA that is estimated at ~$22M, compared
to Adjusted EBITDA of $20M reported in Q3 2011 and $17M reported in Q2.

See all posts on FriendFinder

POF Members Hosted 20,000 Singles Events Since 2003

Posted on November 12, 2012

Pof.com logo use january 2012POF BLOG – Nov 9 – In 2003 POF allowed its users to start hosting their own offline events. Many of these members are still around and continue to host religiously, even after finding long-term love themselves. POF events span the globe, and range from dog walks to concert series. One of the events had ~4K people in attendance. POF members hosted ~20K events over the years.

by Shannon Smith
See full article at POF Blog

See all posts on POF.com

“Love Can Improve How Much One Earns,” Says Marriage Expert

Posted on November 12, 2012

Wedding ringsMELODIKA – Nov 11 – According to the latest 2012 population report by US Census Bureau, married men between age 18-64 are higher paid in salary ($55,958 median income) than single men ($34,634). This report also showed married women earning more wages than single women. Getting married will help a couple to be more focused in their goals and careers and thus it will increase their ability to earn better wages." said marital expert and bestselling author Hellen Chen. "Contrary to belief, marriage gives a person freedom and stability. Marriage moves you onto a higher level of productivity in life."

The full article was originally published at Melodika, but is no longer available.

Erli Bird: A Startup Connecting Other Startups With Early Adopters

Posted on November 12, 2012

Erlibird logoREAD WRITE – Nov 11 – If you want to succeed today, you need to put your product out on the market, collect user feedback and keep tweaking it to make sure you've got a winner. To do that, you need to attract early adopters, people who will sample your product or service and tell you what they think. The problem is finding them. Erli Bird is working to solve that problem. Erli Bird is a website where beta users can discover new startups, try their products and give feedback. Erli Bird has a freemium option that connects your startup with around 100 beta users for free. You can connect with more for a fee. Erli Bird launched in June and now has 70 startups participating. They include Glyder, an iPhone app for small businesses built by a Zynga designer and an OpenTable cofounder, and Capriza, which lets users make their own mobile apps in less than three minutes.

by Tim Devaney and Tom Stein
See full article at Read Write

POF Creates Conversion Exclusions

Posted on November 11, 2012

Pof campaignsPERFORM INSIDER – Nov 11 – POF is now offering the ability to exclude people who have already converted on your campaign. You will not spend $ on people who have already signed up to whatever you’re advertising. Someone who has converted on campaign A will no longer see ads from campaign A but will still continue to see ads from campaign B.

by Ben Louie
The full article was originally published at Perform Insider, but is no longer available.

See all posts on POF.com

This post also appears on InternetDatingAffiliates.

OKCupid Has Launched Social Discovery Service Tallygram

Posted on November 9, 2012

TallygramOPW – Nov 9 - OKCupid has been working on a new social discovery product Tallygram. After you sign up using Facebook Connect you are presented with countless questions such as "Should marijuana be legal?" or "Would you consider donating your body to science after you die?". The more questions you answer, the smarter Tallygram gets at suggesting you friends, just like OKCupid does with recommending you matches. Based on your answers Tallygram shows you on a percentage scale who might be your friend and who might be your enemy. As of now Tallygram only allows you to do a basic search, message people and invite your friends. The site is in Alpha and OKCupid is seeking developers to build new features.

See all posts on OkCupid