Month: May 2016

OPW – May 8 – Mobile Apps Unlocked was last week and was a smorgasbord of learning and networking. There were a couple people speaking from Tinder. Here's some of the things I learned that are most notable IMHO.

• Tinder uses 
  *Appboy for mobile marketing automation
  *Singular for analysis
  *mParticle for standardising calls

• It's important to use both email and notifications in tandem
• Yik Yak found that its optimal to send global notifications every couple of days
• Personalise your push notifications and you could see 800% open rate increase

• Consider your 'critical events' i.e. what actions show users getting value
• Measure your critical events and figure out daily use
• Make segmentation a core competency
• Look at user behavior, character-type your users and you'll be able to figure out how hard you'll need to work to retain groups of them
• If you don't have a data scientist, consider hiring one

• On Twitter, a good bet is to pay to promote other people's tweets about your brand
• Check out Kamcord. Could be good for promoting dating apps
• Instagram should get you better ad ROI than Facebook right now (~10%)
• Youtube should be at the core of your influencer marketing program

• If people see your brand advertised on TV they will perceive you as a large brand
• Millenials still consume more TV media than any other media
• Post transaction surveys are probably the best way of measuring offline advertising
• Ad budgets are shifting towards video, also social, also programmatic ads
• Lo-quality videos can do very well

• Look at your retention and ARPU by marketing channel and source
• Consider partnering with an established loyalty program
• Think about how you can become your customer's ritual

• Here's a handy table of App Data SDK's courtesy of mParticle

Post by Mark Brooks @ Courtland Brooks.