OPW – Feb 18 – Here's some weekend wisdom from three people who made it to age 100+. They're asked about their secrets of longevity and my favorite quote is "Finding the right husband to marry…and be closer and closer to…if you are happy, happily married, and happily living…that is the finest remedy for all illness because everything is in perfect harmony."
Post by Mark Brooks @ Courtland Brooks.
by Li Dongmei
See full article at ChinaMoney Network
This post also appears on InternetDatingInvestments.
by Catherine Meredith
See full article at Forbes
BUSINESS INSIDER – Feb 15 – Tinder is now worth $3B.
Q: How did you know Tinder was an instant hit?
A: We texted 500 people. Immediately, 80% of the people we texted signed up. The next day, we grew 50%.
Q: Was there anything else you did to get that initial kick?
A: Yes. It was a funny story. Justin's younger brother was throwing a birthday party for his best friend at USC. We offered to pay for the party bus and call it Tinder party. Students couldn't walk in unless they downloaded Tinder. So ~400 people downloaded Tinder at USC.
Q: Did you intentionally do the college-by-college thing?
A: We realized after that event that it was an effective means for getting the word out. We also realized our harshest critics would be college students. And if we can win our harshest critics, then we can win everyone else.
North America – CPI is $6.06 and $9.21 per registrant. Subscribers payout $109.61
Europe – CPI is $2.44 and $3.11 per registrant. Subscribers payout a whopping $317.90
Asia – CPI is $3.10 and $2.91 per registrant. Huh!? I’ll inquire why the regsitrant cost is lower than the CPI and let you know the answer in the comments. Subscribers payout $148.49 apparently.
Women cost more than guys to find, but they spend more. $251.12 for women on average, vs $228.55 for men. Do these numbers look a tad high to you? Please let me know your questions in the comments and I’ll try and line up an interview with someone at Liftoff.io and ask your questions to them.
Post by Mark Brooks @ Courtland Brooks.
TECH CRUNCH – Feb 16 – Tinder is acquiring an L.A.-based startup called Wheel, which had developed a social network for sharing Snapchat-like videos. Wheel was originally founded in 2015, when it was then called Ferris. The company had raised $2M in 2015. However, Wheel did not became a breakout success. According to data from App Annie, the app was ranked #574 in the Photo & Video category on the App Store. Following the acquisition, Wheel's founding team will join Tinder, including CEO Paul Boukadakis, CTO Chris Shaheen, Joey Boukadakis and Brian Daugherty. Boukadakis will be VP of Special Initiatives at Tinder, and Shaheen will be a senior engineer. Tinder did not share what specific plans it had for video.
by Jessica Kelly
The full article was originally published at Newstalk, but is no longer available.
by Joanna Glasner
See full article at Tech Crunch
Mark Brooks: Now the VC money is drying up dating apps will have to fend for themselves. It's time for profit over growth. 2017 will be a shakeout year.
This post also appears on InternetDatingInvestments.
Q: What's is the dominant perception around Tinder in India?
A: In the past 18 months, we have noticed a rapid evolution. There has been a surge in interest, most definitely. However, most Indians still find online dating apps creepy.
Q: The global image of Tinder is that of 'the hookup app', did you try to change that for India?
A: We believe that Tinder is a platform to make connections.
Q: Why did you come up with that 'sanskaari' ad for the app?
A: It's just an ad showing a girl going on a Tinder date and her mom is okay with it. That video, like several other efforts we are making, is meant to make online dating normal in India.
Q: Why did Tinder decide to launch in India?
A: We opened our office in India in 2016. But people were already using Tinder by then. We had decided to take the plunge in the country because India has always had an online matrimony market, not so much a online dating market.
by Ivan Mehta
The full article was originally published at Huffington Post, but is no longer available.