PRNEWSWIRE – Feb 2 – Ruby, the company that also owns AshleyMadison.com, is revamping its portfolio of brands. Starting today, ruby is debuting its fresh, new take on Cougar dating, with a total rebrand of CougarLife.com, where experienced women meet younger men. The extensive rebrand, which was created by ruby's in-house creative team includes a new website, logo, digital advertising and a new TV campaign.
Month: February 2017
Paktor Relaunches In South Korea As ‘Swipe’
by Yong Heong Tung
See full article at E27.co
Mark Brooks: The majority of Match Group's growth is in International markets now. Asia is hot! Paktor is one to watch.
BikerNext Is A New Dating Site For Biking Lovers
PR NEWSWIRE – Feb 1 – BikerNext.com connects singles who love the biker lifestyle. The site caters to experienced bikers, newbies, and those who are interested in meeting bikers.
Valentine’s Day: The Most Active Day for dating apps
BUSINESS INSIDER UK – Feb 1 – Dating app Happn says its most active day in the US is February 7, one week before Valentine's Day. This makes sense, in a slightly depressing way. People don't want to have a first day on Valentine's Day. A second date on Valentine's Day seems much more reasonable. Happn also saw a spike in the week after New Year's. New year, fresh start in finding a soul mate, it seems.
Match Q4 Earning Release, Shares Dropped 6%
OPW – Feb 1 – Shares of Match Group were down ~6% in late trading, and dropped as much as 9%, after the company released its full year and Q4 2016 earning report, and missed analysts expectations. Revenue was $319.7M up 19% YOY. The number of paying subscribers went up 23% YOY to 5.7M. Dating properties generated $295M in revenue. Match Group has signed an agreement to sell all of its Nondating business, which operates under the umbrella of The Princeton Review, to ST Unitas, a global education technology company.
OurTime Releases Dating After 50 Survey
PRNEWSWIRE – Jan 31 – OurTime, the dating site for singles aged 50+, today released findings from its new survey, It's Still On: Dating After 50. Key takeaways from the survey include:
- Half of singles 50+ agree that the biggest misconception about them is that they are not interested in sex (50%).
- 51% of them are not satisfied with their sex lives.69% of singles would like to be going on 2-4 dates each month, and ideally 50+ singles would like to have sex 7 times a month.
- 45% of 50+ singles say they're open to having a "friends with benefits" relationship, and 27% are open to having a one-night stand.
- 40% of 50+ singles still want to get married
Why Is Australia Tinder’s Favourite Testing Ground?
MASHABLE – Jan 31 – It has a relatively small population, it's English-speaking and it has an estimated smartphone penetration of 84%. Also, Australians take to product updates faster than other markets. Australia is also culturally similar to its primary locations like the United States. Tinder is not alone in using Australia as a technology laboratory. Facebook also trials some product updates on Australian users before rolling them out broadly. In 2016, it ran video with autoplay sound in August in Australia, and its Snapchat-esque disappearing video feature Messenger Day in October. Tinder is not looking only for adoption but feedback.
Tinder Founder Responds To Muslim Ban
MASHABLE – Jan 31 – Like so many other Americans, Tinder founder Sean Rad is the child of immigrants. His parents are originally from Iran. Tinder has employees in the U.S. who are not citizens, but Rad said everyone is secure for now. By speaking on the topic, Rad is adding his voice to a swath of Silicon Valley leaders, from Twitter's Jack Dorsey to Uber's Travis Kalanick, who have commented on the ban in recent days.
Dating App Woo Acquires LA Based Dus
VC CIRCLE – Feb 1 – The price wasn't disclosed. Woo acquired the Dus platform and brand to increase its foothold in the US. Dus had around 150k members and was specifically aimed at South Asian singles living in the US. Its leadership team will join Woo and help with developing a country growth strategy and customising user features designed for the international Indian community.
by Arti Singh
See full article at VC Circle
See all posts on Dus
See all posts on Woo
This post also appears on InternetDatingInvestments.
Personal Vlog From Internet Dating Conference In Miami
OPW – Feb 1 –
Post by Mark Brooks @ Courtland Brooks.