PROLIFICNORTH – Feb 8 – Local TV network Made Television has partnered with dating app JigTalk on a new dating show called 'Getting Jiggy with Josie'. Hosted by reality TV star Josie Gibson the show will be launched across the Made Television network from the spring in Birmingham, Bristol, Cardiff, Leeds, Liverpool and Tyne & Wear. It will feature a "unique mix of blindfolds, awkward tasks and Cilla-esque probing questions" about each contestant.
Month: February 2017
Americans Are Overly Cyber-Confident, Survey Shows
PR NEWSWIRE – Feb 8 – Blumberg Capital, a San Fran based early-stage venture capital firm, today released findings that reveal 60% of Americans believe they have never been a victim of cyber hacking or are unaware if they have. In fact, statistics reveal nearly the opposite is true. In the U.S. alone, $15B was stolen from 13M American consumers in 2015. Baby Boomers are more likely to believe they have never been a victim (54%), while Millennials are more suspicious that they may have been comprised (32%).
Paktor Continues Spending Spree: Acquires Taiwan’s Goodnight
SG NEWS – Feb 8 – Founded in 2015, Goodnight matches people with common interests, after which, they can engage in a voice chat of up to seven minutes. It claims a user base of ~500K. Paktor has formed a new division called Paktor Labs, which is a social apps accelerator headed by Colin Hodge, previously CEO and co-founder of Down and Sweet (two dating apps Paktor bought last month). Down and Sweet, Goodnight and Kickoff (acquired last May) will all be part of Paktor Labs. These newly acquired apps will increase Paktor's user base by ~7M, bringing the total number to 20M users.
by Yon Heong Tung
See full article at SGNews
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This post also appears on InternetDatingInvestments.
Snap Interactive Integrates Dating Into Paltalk Group Video Chat
SATPRNEWS – Feb 7 – Snap Interactive has launched the first of many expected integrations of its array of video chat and dating apps. The company released an update to its Paltalk app that includes navigation to a new "Dating" section, which highlights the new affiliation of FirstMet and Paltalk as a result of the merger. Paltalk users are encouraged to register for FirstMet to connect with users seeking romantic relationships.
See full article at InternetDatingNewswire
eHarmony: The Science Behind “The Spark”
MASHABLE – Feb 8 – According to this TED-Ed video, all five our senses play a role when it comes to physical attraction. Sight is the most obvious, though the perception of visual beauty can change dramatically once someone starts talking. More and more, however, attraction is being defined by the way someone makes us feel, and that is driven by how two people spark off each other. It can be that undefined reason why we instinctively flirt with one person and not another. According to eHarmony's study of ~1K Australian singles, the three ingredients for 'the spark' include: Easy flow of conversation, how much the person makes you laugh and how quickly you feel at ease around them. 50% of Australian singles expect sparks to fly by the end of the first date, and only 12% believe it's something that can develop over time. Long term happiness seems to blossom when there is more similarity.
London Eye Partners With Bumble For Valentine’s Day Event
EVENT MAGAZINE – Feb 7 – The Coca-Cola London Eye has teamed up with dating app, Bumble, to offer a special first date experience for singles on Valentine's Day. The dedicated Bumble capsule on the London Eye will host 20 single men and women as they meet for the first time. Singles has to register with the London Eye team and places will be allocated on a first-come, first-serve basis.
App Spritzr Lets Users Earn Money Playing Cupid
PRWEB – Feb 2 – Spritzr, the app that lets users play matchmaker, now lets users earn money by making successful matches. Users can earn up to $250 each month. Users simply drag and drop photos of singles they think are suited. If the individuals like each other, a successful match is made earning the matchmaker $10 Cupid Cash. This can be cashed out into real dollars when they hit $100. Matches can be made for friends or complete strangers alike, with a limit of 10 couples matched per day.
Ona Could Help You Get Better At Dating With An Online Dating Coach, Therapist Or Matchmaker
TECH CRUNCH – Feb 7 – A startup called Ona is offering professional support to online daters. "It's about learning how to date better, using specialists," said co-founder Eric Berkowitz. Ona offers date coaching, consulting, therapy and matchmaking. The startup will charge $75 and $200 for their "core service," with possible premium services for an extra charge. The app is currently available for iOS users in New York City.
Singles In America: Match.com’s Study On U.S. Single Population
PRNEWSWIRE – Jan 7 - Match.com has released its annual "Singles in America" study.
Key takeaways from this year's study:
- 15% of singles feel addicted to online dating. Moreover, men are 97% more likely to feel addicted to dating than women, although women feel more burned out by the process (54%).
- 42% of singles judge a date first by their social media posts; 42% also say they judge a potential date by their photos. Next comes their grammar (39%), their teeth/smile (37%), and their outfit (35%).
- 71% of men find it attractive when a woman offers to split the bill.
Men like dating a feminist. - 75% of singles are turned off if you answer your phone without offering any explanation while on a date.
How Dating Sites Use Behavioural Techniques
SMART COMPANY – Feb 6 – How do eHarmony and Aussie RSVP get customers to pay? RSVP offers low barriers to entry to acquire users. People can search, view profiles and express interest for free. eHarmony provides a much more limited experience for non-paying customers. Once people have joined, the sites work hard to convert users to paying customers. They use tension to drive conversion by withholding something of value. eHarmony withholds access to photos and RSVP withholds the ability to correspond. The key is to hold something back that customers value so you can entice them to upgrade. Both eHarmony and RSVP have been careful about how they present pricing options to their customers. Rather than spelling out the total price, customers are presented with the cost per month (eHarmony) and cost per bundle of "stamps" (RSVP). Use sequencing and cost per unit to advantage where possible. Use design to attract attention. RSVP uses a more vividly coloured and boxed design to drag customer attention toward the Premium membership option. Also, a great way to overcome customer anxiety about a purchase is to offer a guarantee.
by Bri Williams
See full article at Smart Company
