B&T MAGAZINE – Dec 15 – Bumble has released its latest brand campaign 'Girls will be Girls' which focuses on the power of women making the first move. The idea of the campaign is to remind Bumble's audience that women can do whatever they like, starting with making the first move. The campaign will run across YouTube, catch up TV, Facebook, Tik Tok and Instagram, supported by Havas Melbourne.
Month: December 2020
Thai Tourism Authority Partners With Tinder to Promote Singles’ Trips
BANGKOK POST – Dec 15 – The Tourism Authority of Thailand (TAT) is partnering with Tinder to promote domestic trips for single tourists. During the pilot programme, the TAT will introduce three tourism campaigns in December and January. The Single Journeys campaign consist of nine tourism routes: Mae Hong Son, Chiang Mai, Chiang Rai, Lop Buri-Saraburi, Udon Thani-Loei, Chumphon-Surat Thani, Phuket, Pattaya and Ayutthaya. The domestic travel activities targeting those who would like to find relationships are not new products in Asia. Last month, EVA air, the largest carrier in Taiwan, launched a similar campaign for singles who want to board its planes and join speed dating on specially arranged flights.
by Dusida Worrachaddejchai
See full article at Bangkok Post
Dr. Elena Eustache’s New Dating App – Love the App
by Frank Evans
See full article at London Daily Post
LTR – Love, Technology, Relationships – FULL
LTR – Dec 14 – The first and second LTR conferences happened in September and November sold out within 72 hours. (See speakers and attendees list from LTR1).
The latest by-invitation-only LTR conference happens this Thursday 17th December and also filled up within 72 hours of invites going out. You can see the speaker line up here. Presenters will present on ideas worth sharing.
This conference is all online, and includes peer networking on tables of six. LTR is for leaders of Internet dating companies and online social communities. Members of the very established Internet Dating Excellence Association, and very fledgling Online Social Community Association were invited.
Please email me at mark@courtlandbrooks.com if you work in the dating or online social community industries and would like to join IDEA or OSCA for invites to future LTR conferences.
Shaadi.com Wants Women to Be in Control
EXCHANGE4MEDIA – Dec 14 – Shaadi.com has launched its latest campaign called 'Pressure Hatao, Shaadi.com pe aao' that addresses the pressures women face in their matchmaking journey and empowers them to take control of the situation. Some of the 'Pressure Hatao' moments highlighted in the campaign are:
- The pressure of saying no to a proposal that has come via extended family
- Awkward questions asked by extended family members
- The pressure to impress the boy's family
- The pressure to get married early
To further amplify the message Shaadi.com is partnering with influencers to share their experiences on the pressures they have faced on their social handles to get the message out far and wide.
The Stickiest, Most Addictive, Most Engaging, and Fastest-Growing Social Apps
ANDREESSEN HOROWITZ – Dec 14 – Currently, two of the fastest growing categories across the social app ecosystem are friend discovery and vertical communities (those that enable further engagement around specific subjects or activities). Facebook apps account for more than half of all monthly active users across non-gaming mobile social apps. Even with just 1% share of active users, Tinder claims well over 5M daily active users and brings in ~$1B in revenue for Match Group each year.
See full article at Andreessen Horowitz website
IDEA Webinar – Productivity Tips and Techniques
IDEA – Dec 14 – Enjoy another IDEA webinar covering tools & techniques to improve productivity & collaboration as your teams work from home. What's your productivity stack? How do you help your team be as productive and communicative as possible? In this IDEA webinar we will share ideas that we've used to improve work-from-home effectiveness, and improve wellness, collaboration & teamwork, and overall productivity.
PANEL
Geoff Cook – CEO/Co-Founder, The Meet Group
Murugavel Janakiraman – CEO/Founder, Matrimony.com
Jens Kammerer – CEO/Co-Founder, Jaumo
Eric Eichmann – CEO, Spark Networks
HOST/PRESENTER
Mark Brooks – President, IDEA & CEO, Courtland Brooks
This IDEA webinar is kindly sponsored by RealMe & vPaaS by The Meet Group
RSVP Team Close Oasis.com and Launch Helium
OPW – Dec 13 – I asked industry veteran Daniel Haigh, Director of Product at RSVP, about their decision to shutter the hallmark dating service Oasis, and their launch of Helium. (see Oasis news back thru 2009).
_
Daniel Haigh: Although oasis.com and amorenlinea.com were still very popular dating sites they are simply no longer viable to operate and we have been planning their decommission for some time.
As you know their revenue model was almost entirely based on ad revenue, and CPM rates are now less than 30% of what we were receiving 10 years ago.
Also, although the technology platform behind Oasis was extremely advanced 13 years ago when we launched – it would now require a major investment to redevelop and the business decided it wasn't worth the investment.
So as a result we started developing a new dating app in 2019 called Helium Dating.
We have grown to 12,000+ daily active users since launching in September, so we are very pleased with this initial growth.
__
KEY FEATURES OF HELIUM
- Users can direct message without having to like each other first
- Focused on the 25 to 40 age group
- A selfie and two gallery images are required
- Images are checked by Amazon's image checking platform 'Rekognition'
- Users can rate a potential with a tag, i.e. Cheeky
- Groups are available based on location
- There's video calling and peer-to-peer encrypted chat
- No usernames or passwords, and joining takes <30 seconds
- Membership is US$15/mo
Subscribe to Get OPW.news by Email
OPW – Dec 13 – We're dedicated to providing executive summaries on the news you can use, to get smarter, and make better decisions. Subscribe here.
When the Dow Is Down, Love Is up
ESQUIRE – Dec 11 – VIDA Select is a modern matchmaking experience. It does match its clients with one another like a traditional service, but it also gets them set up on two to four dating apps. VIDA handling all the swiping and messaging, too. 15 people or more could be involved in the setup of an account. Its packages start at $895 per month. CEO Scott Valdez says his cheaper service is just as or more effective than expensive matchmakers, mostly because "the idea of relying on your own database of paying customers is something that made sense when there weren't huge online dating platforms available." Selective Search would disagree. "It's almost like self-serve at a grocery store versus someone that's actually making you gourmet food, organic, farm-to-plate, in your home," founder and CEO Barbie Adler says of how her team differs. Its custom programs can range from $25,000 to $1M. Amber Kelleher-Andrews, CEO of Kelleher International, thinks she knows why online dating doesn't work for everyone: There's no vetting. The company only makes matches for highly successful entrepreneurs, royalty, celebrities, and otherwise notable people, and only two percent of applicants are accepted. A Kelleher International membership costs $25K – $300K a year. In a pandemic-ridden world, the matchmaking industry is experiencing an unprecedented boom.
by Lauren Kranc
See full article at Esquire
See the top news on VIDA Select
See the top news on Selective Search
See the top news on Kelleher International