FORBES – Dec 11 – Romantic attraction is difficult to predict. "Because so much of how we relate to others is due to our subconscious beliefs, self-reported personality data cannot accurately capture how individuals operate in relationships," explains Maria Abramovich, MT-BC Board certified music therapist and Founder of Empowerment By You. She continues, "In order for AI and machine learning to better predict romantic compatibility, the data would have to include data on subconscious programming." The problem with relying on algorithms for something as complex as love is that it will often leave us disappointed. Current AI, or Machine Learning, can capture casual human interaction but it is not yet capable of processing the depth and complexity of the human psyche.
Month: December 2020
Match.com’s Sneak Peek at 2021
OPW – Dec 11 –
Brilliant Dating Launches With WhiteLabelDating.com
WLD – Dec 10 – Brilliant Radio launches new dating site, Brilliant Dating, with software provider WhiteLabelDating.com. The site is launching in January on the Company's UK network. Brilliant Dating will also be expanding into the white label's USA network later next year.
Internet Dating Jobs Listing Update – December 2020
OPW – Dec 11 – The new Internet dating jobs listing is live on the Internet Dating Jobs blog.
Below see a couple of this month's most interesting offers:
Bumble
VP, Brand Creative
Dil Mil
CPO
Lovoo
Head of Legal (Counsel)
Match Group
Vice President, Customer Care
Reflex Media
Director of Digital Marketing
The League
VP Marketing
Tinder
Media Director, North America
To see more open positions go here.
Do you have an idating industry job offer which is not included? Please, send it to tips@onlinepersonalswatch.com and we will add it to the list.
LTR Conference
OPW – Dec 10 – LTR stands for Love, Technology, Relationships and is inspired by TED, but for the online dating and online social community industry.
The 3rd LTR conference (see LTR.us) is happening next week on Thursday 17th December starting 11:30am EST. We have Xmas party networking, and three world-class speakers lined up for Internet Dating Excellence Association members (See IDEA.gp). A Harvard Professor, Ashley Whillans, a Doctor of data science who is the CEO of Utopia Analytics, and a video dating entrepreneur. See agenda here.
Members of IDEA are welcome to RSVP. Becoming an IDEA member is easy and free, but just for dating industry leaders and professionals. Just apply to join the Linkedin group here, and/or the Facebook group here, and email mark@courtlandbrooks.com to RSVP. The LTR conference always fills up well in advance. We have 75 places available.
App Stores to See 130B Downloads in 2020
TECH CRUNCH – Dec 10 – Consumers will download 130B apps in 2020 across iOS and Google Play, up 10% YOY, according to App Annie's year-end forecast. Consumer spending across the two app stores will also grow by 25% YOY to reach $112B by year end. Google Play downloads in 2020 outnumbered iOS downloads by 160%, but both stores saw 10% growth. Top markets for consumer spend on iOS included the U.S., Japan and the U.K., which is a different list than in 2018 and 2019, when the list included the U.S., China and Japan. Top markets for Google Play were the U.S., South Korea and Germany. Despite a lockdown, Tinder made it to No.1 in terms of consumer spend.
Megan Thee Stallion & Tinder Are Offering $1M for Daters Who Put Themselves out There
BILLBOARD – Dec 9 – Megan Thee Stallion is partnering with Tinder for a global Put Yourself Out There Challenge that'll give out $1M. The #PYOTChallenge encourages users to submit new profiles reflecting themselves genuinely and creatively, and 100 lucky contestants will get the chance to win $10K each.
Bumble Ad: “When Dating Met 2020”
CAMPAIGNLIVE.CO.UK – Dec 8 – Bumble champions the efforts of daters amid the pandemic in a campaign fronted by Helena Bonham Carter. The work was written by Charlotte Adorjan and directed by Cloé Bailly through Caviar.
Hinge Rolls out New Features Including Roses
Spark Networks Promotes Gitte Bendzulla to COO
PR NEWSWIRE – Dec 8 – Bendzulla, Spark's first female COO, takes the role in addition to her position as the company's Chief Legal Officer and managing director. Reporting directly into Spark CEO Eric Eichmann, Bendzulla's responsibilities will include overseeing operational efficiency and excellence for Spark and supporting growth and innovation for its portfolio of premium dating brands including Zoosk, EliteSingles, SilverSingles, Christian Mingle, Jdate, JSwipe and eDarling.