THE MOTLEY FOOL – Dec 8 – The company's stock is up 65% year to date and has scaled new all-time highs as growth has been boosted by the pandemic. Match's Q3 earnings demonstrated the resilience of its dating app business as the company continued to post steady growth. Revenue rose 18% YOY to $640M. Tinder now takes up more than half of the company's total revenue and is the highest-grossing app within the Lifestyle category in ~100 countries.
Month: December 2020
Shaadi Study: 81% Women Want to Take Control of Their Matchmaking Process
TIMES OF INDIA – Dec 8 – A recent study by online matchmaking service Shaadi.com has revealed that 81% women want to be more independent and take control of their own matchmaking process. This is primarily because of the pressures in traditional matchmaking. 54% of women experience lack of privacy when it comes to choosing their life partner through a traditional setup.
Sparks Fly on Virtual Dates, but Not So Much in Real Life
NEW YORK TIMES – Dec 8 – At the beginning of the pandemic, many singles turned to video dating. Some daters felt instant attraction online, but no chemistry in person. "Video gives us just one view of someone," said Dr. Jacqueline Mendez, a licensed marriage-family therapist and certified sex therapist in LA. "There's a missing piece of the energy of the physicality of the person. So what ends up happening is that we start developing a fantasy of this person, just given the information that we have." Another disadvantage of video dating is the inability to see a person's full body and gestures.
Nigerian Dating App Trueflutter Raises Funding From 3 Angel Networks
DISRUPT AFRICA – Dec 7 – Nigerian startup Trueflutter, which has built a matchmaking app designed specifically for Africans across the world, has raised funding from three local angel networks. Trueflutter will use the investment to accelerate its growth plans.
by Tom Jackson
See full article at Disrupt Africa
This post also appears on InternetDatingInvestments.com
Match Group and RAINN Enter Into Partnership on Dating Safety
PR NEWSWIRE – Dec 7 – Match Group partners with RAINN, the nation's largest anti-sexual violence organization, to conduct a comprehensive review of sexual misconduct reporting, moderation, and response across Match Group's dating platforms and to work together to improve current safety systems and tools. The initial phase of the review will focus on Tinder, Hinge, and Plenty of Fish. RAINN is a founding member of the Match Group Advisory Council, a group that includes leading experts and advocates involved in the study and prevention of sexual assault, sex trafficking, abuse, harassment, and similar issues. The council is the first of its kind in the industry, and regularly makes recommendations on how to improve safety on Match Group platforms.
Tinder to Make It Easier to Report Users
Lovoo Won an Award for Best Snap Campaign
OPW – Dec 7 – Lovoo, a German dating app owned by The Meet Group, has won the "Best Snap Campaign" award at App Growth Awards, hosted by the App Promotion Summit. Launched in 2017, the awards recognizes the most successful companies and their apps.
In Latest Indian Campaign, OkCupid Asks What ‘Love Is’
EXCHANGE4MEDIA – Dec 7 – This campaign recognizes and celebrates that every person is seeking a different kind of love – from romantic dates to sharing memes, and that uniqueness is valid, accepted and deserves to be celebrated. Developed by Taproot Dentsu, Mumbai, the 'Love is…' campaign includes four short films as well as a VoxPop. The VoxPop is a fun dipstick video of single Indian millennials as they express their honest views of what love means to each of them.
Tokyo to Help Fund Japanese AI Cupid Upgrades-report
REUTERS – Dec 7 – The Japanese government plans to step up efforts to stem the country's tumbling birth rate by helping to fund more sophisticated AI matchmaking systems. The number of births in 2019 was down 5.8% to 865K, the lowest annual figure ever: a drop in the number of marriages and a rise in the age of marriage both played a part. In a country with a long history of human matchmakers, local governments have already moved on to AI matching systems to pair people up, but many only consider criteria such as income and age and only produce results if there is an exact match. The latest funding will allow access to systems which pair people with a potential partner even if those income or age wishes do not match.
Tinder Vietnam’s 1st Brand Campaign
OPW – Dec 5 – "Thêm bạn, Thêm trải nghiệm" – "Make friends, Create possibilities" is Tinder's new campaign in Vietnam. The app is partnering with one of the most iconic local female artists – Miu Lê.