WATERMARK – Kenya's largest LGBTQ+ advocacy group, GALCK+, has partnered with Grindr under the Grindr for Equality initiative. This partnership provides Kenyan LGBTQ+ users with in-app access to vital information about their legal rights, safety, and sexual health. In addition to the partnership with GALCK+ in Kenya, Grindr has partnered with IntraHealth Namibia, a health care provider in Windhoek, under the Grindr for Equality initiative.
Month: August 2024
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U.S. Military Runs PsyOps Ads on Tinder in Lebanon Amid Middle East Tensions
New Dating Startups Offer Fresh Alternatives to Traditional Apps
BUSINESS INSIDER – New dating startups are shaking up the industry, responding to user fatigue with traditional apps like Tinder and Hinge. Notable startups include Pique, which offers daily matches without swiping, and Fourplay, which focuses on double dating. Friend of a Friend emphasizes mutual connections, while Boo uses personality-driven profiles. FFWD offers video profiles for genuine interactions, and Sitch and Amori incorporate AI-powered matchmaking and coaching. These apps aim to create more meaningful and real-life interactions for users.
by Sydney Bradley & Dan Latu
See full article at Business Insider
Hinge’s New Campaign Highlights Real Love Stories as Users Delete the App
THE DRUM – Hinge's latest campaign, "The Moment I Knew," features five short films and outdoor ads showcasing real-life relationship stories where couples realized they no longer needed the app and deleted it. Each film ends with Hinge's mascot, Hingie, humorously meeting its end. The campaign, part of "Designed to be Deleted," highlights the app's goal of helping users find lasting love. The visuals, captured by photographer Marie Tomanova, combine genuine, quirky moments with a touch of humor.
Survey Finds 1 in 4 Young Married Couples in Japan Met Through Dating Apps
Grindr Introduces Tennis-Inspired ‘Grunt’ Notification Sound to Celebrate US Open and LGBTQ+ Culture
WHAT'S TRENDING – Grindr introduced a new 'grunt' notification sound to celebrate the US Open tennis tournament, reflecting the sport's playful connection with LGBTQ+ culture. The feature plays when users 'tap' on potential matches, adding humor to interactions. The 'grunt' is inspired by the noises often heard during tennis matches, which are culturally significant and embraced by the gay community. This update is part of Grindr's efforts to engage users with culturally relevant features, blending tennis enthusiasm with its dating platform.
Announcing LTR Edition 35 With Jim Safka (Former CEO of Match.com), and Adam Hanft (Former Brand Strategist and Consultant for Match.com)
OPW – Edition 35 of the LTR (Love, Tech, Relationships) online experience will be on Wednesday, September 4th at 1pm EST (New York time).
In this edition, we will feature a one-hour fireside chat with Jim Safka, former CEO of Match.com, and Adam Hanft, former brand strategist and consultant for Match.com, as they join Mark Brooks to discuss The Future of Online Dating.
If you hold a full-time leadership role at an Internet dating company, you are welcome to join IDEA and LTR events for free.
See the LTR Edition 35 speakers and invite page here
Email mark@courtlandbrooks.com to RSVP.
This LTR is kindly sponsored by ParshipMeet Group, RealMe, and Dating Through Curiosity, along with Courtland Brooks and Matchmaker.com.
ProSiebenSat.1 & ParshipMeet Group Q2 Financial Results
PRESS RELEASE – ProSiebenSat.1 reported a solid 5% year-over-year revenue growth for Q2, reaching EUR 907M. The company is a significant player in European media, operating a variety of TV channels and digital platforms. Its Dating & Video segment, ParshipMeet Group, includes well-known dating platforms Parship, ElitePartner, eHarmony, and MeetMe. Despite the overall strong performance, this segment encountered some challenges, with revenues slightly declining by 9% to EUR 98M in Q2, including a 13% decrease in the Dating business and a 4% drop in Video revenues, largely due to a competitive market environment.
Dating App First Round’s On Me Raises $3M
AXIOS – The dating app First Round's On Me (FROME) has raised $3M in seed funding to expand its focus on in-person dating. Unlike traditional swipe-based apps, FROME requires users to suggest or plan a date when they match. Since its launch in 2020, the app has facilitated ~8K dates and 50 in-person events. Now preparing for a nationwide rollout, FROME aims to grow its user base through subscriptions, events, and a media network. The funding will be used for hiring, marketing, and expanding the app's functionality to include planning social events.
by Kerry Flynn
See full article at Axios
This post also appears on InternetDatingInvestments.com