NIKKEI ASIA – May 5 – Dozens of apps — other big names include Woo, TrulyMadly, OkCupid, Happn, Hinge, Tantan, QuackQuack and HiHi — are helping singles to pair up with partners of their choice. According to Statista.com, the online dating segment's turnover in India is expected to reach $783M by 2024 from $454M in 2021, making the country the second-largest national revenue generator for dating apps after the U.S. Currently, dating apps reach 2.2% of India's total population, with projections of 3.6% by 2024, according to industry surveys. Aisle achieved 3M downloads worldwide last year despite competition from Tinder and Bumble. QuackQuack, an Indian dating app launched in 2010, boasts 12M. TrulyMadly, another Indian app, claims 5M users. "Indian society is in a churn," says Delhi-based sociologist Bhavna Kapoor. "Rising education and financial independence among the youth, especially women, are making online dating more popular.
by Neeta Lal
See full article at Nikkei Asia
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THE PLUNGE DAILY – Aisle, India's second most downloaded dating app, has launched its vernacular dating app 'Neetho', for Telugu singles residing in and out of India. Aisle's portfolio of apps currently include high intent dating app Aisle and vernacular apps 'Arike', 'Anbe' and 'Neetho'. Over the last two years, Aisle's revenue has grown by 70%, while the revenue from newly launched vernacular apps is growing 30% month on month.
