SPOTIFY – On this episode, Able Joseph, Founder & CEO of Aisle talks about why he started ‘Aisle’, how it was built, its success story and the tech they use on the platform. He further talks about why venture capitalists were not ready to fuel their investments, innovations being the key in making the product more popular, and tons more.
Category: Aisle
Indian Dating Apps Add New Language Badges
Aisle Launches Neetho, a Matchmaking App for Telugu Speakers
THE PLUNGE DAILY – Aisle, India's second most downloaded dating app, has launched its vernacular dating app 'Neetho', for Telugu singles residing in and out of India. Aisle's portfolio of apps currently include high intent dating app Aisle and vernacular apps 'Arike', 'Anbe' and 'Neetho'. Over the last two years, Aisle's revenue has grown by 70%, while the revenue from newly launched vernacular apps is growing 30% month on month.
by Rakesh Jha
See full article at The Plunge Daily
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Aisle’s Portfolio Reaches 6.5M Members
BW DISRUPT – Sep 2 – Over the last two years, Aisle's member base has grown by 100% and in 2020 alone, Aisle's member base grew by 50%. 45% of Aisle's revenue came from Tier 2 & 3 cities in 2020 as compared to 38% in 2019. Aisle is India's second most downloaded dating app. It has announced that the total member base on its portfolio apps has now touched ~6.5M. Aisle's portfolio of apps include high intent dating app Aisle and vernacular apps 'Arike' and 'Anbe' designed exclusively for Malayalam and Tamil speaking audiences respectively.
See full article at BW Disrupt
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From Aisle to Anbe: a Vernacular Dating Story
NEW INDIAN EXPRESS – Aug 5 – Aisle, India's second most downloaded dating app, achieved a milestone on March 21, 2021, with the launch of its vernacular dating app Arike, exclusively for Malayalam-speaking users. Following its success, Aisle recently rolled out its second vernacular offering Anbe, catering to Tamil-speaking subscribers residing in and out of India. The app has special features designed specifically for the community, with reference to Tamil pop culture. Able Joseph, founder, Aisle, explains, "We're old-school at heart and hence the name Anbe. The word translates to 'dear' in Tamil. Our core philosophy is to bring a native feel to the whole dating experience so that it would be easier to strike meaningful conversations with like-minded individuals."
by Vaishali Vijaykumar
See full article at New Indian Express
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Anbe, a Vernacular Dating app by Aisle, is Aimed at Tamil Speakers
THE HINDU – July 28 – Anbe (meaning dear in Tamil), launched last week by Aisle, focuses on the global Tamil community. It comes four months after Arike, the Malayalam dating app from the same brand. While Aisle overall has 6.5M users, 180K out of them are users of the vernacular apps.
Aisle Introduces “Settle Down” Feature
THE PLUNGE DAILY – May 25 – Aisle, India's second most downloaded dating app, has introduced "Settle Down" feature, which allows users to display their plans of settling down by giving them options about whether they wish to settle in one year or two. With Settle Down users get better clarity and don't have to second guess the intentions of people they are connecting with.
India’s Second Wave Sees 25% Surge in Dating App Users
DESIBLITZ – May 20 – Able Joseph, founder and CEO of the dating app Aisle, said: "In the last month, we've seen 28% user growth and 25% increase in daily active users." Joseph added that since the pandemic began, Aisle has seen more users above the age of 30 upgrading to premium accounts sooner than before. As well as Aisle, Bumble has also seen a rise in users. Bumble's nationwide survey revealed that 38% of single Indians hope to be in a committed relationship in 2021.
Dating Apps Revolutionize Romance in India
NIKKEI ASIA – May 5 – Dozens of apps — other big names include Woo, TrulyMadly, OkCupid, Happn, Hinge, Tantan, QuackQuack and HiHi — are helping singles to pair up with partners of their choice. According to Statista.com, the online dating segment's turnover in India is expected to reach $783M by 2024 from $454M in 2021, making the country the second-largest national revenue generator for dating apps after the U.S. Currently, dating apps reach 2.2% of India's total population, with projections of 3.6% by 2024, according to industry surveys. Aisle achieved 3M downloads worldwide last year despite competition from Tinder and Bumble. QuackQuack, an Indian dating app launched in 2010, boasts 12M. TrulyMadly, another Indian app, claims 5M users. "Indian society is in a churn," says Delhi-based sociologist Bhavna Kapoor. "Rising education and financial independence among the youth, especially women, are making online dating more popular.
by Neeta Lal
See full article at Nikkei Asia
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India’s First Vernacular Dating App Arike Sees Traction
MONEY CONTROL – Apr 13 – "We are acquiring 1K users every day, which is three times faster than Aisle which was launched six years ago, said Aisle and Arike Founder and CEO Able Joseph. Arike is focusing on Malayalees between the age group of 21 and 40, both in India and outside the country.

