Category: Aisle

Indian Dating App Aisle Is Competing With the Likes of Tinder, Bumble and OkCupid

Posted on July 15, 2020

Aisle logo 2020BUSINESS INSIDER – July 14 – Aisle, the home-grown dating app is among the top 5 grossing dating apps in India. The app has seen 3M downloads worldwide. Aisle was launched 6 years ago and has 10 employees.

by Karuna Sharma
See full article at Business Insider

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Offline-only Dating Apps in India See Surge in Users

Posted on May 8, 2020

Indian dating appsECONOMIC TIMES – May 7 – Startups like Floh, SirfCoffee, Aisle, MyScoot and FilterOff are offering virtual poetry and cookery sessions and speed dates online among other activities. These apps have seen a 20% increase in new users, mostly busy professionals. SirfCoffee has set up over 200 personalised virtual dates in the comfort of our members' homes,” said Naina Hiranandani, co-founder of SirfCoffee. "We now host weekly Zoom events on various relationship topics," says Siddharth Mangharam, founder and CEO of Floh. "We are looking at hosting only interactive activities online like brewing coffee without equipment. So, users with an interest in coffee will join the session," says Suyash Sinha, founder of MyScoot. Bengaluru-based Aisle, on the other hand, is hosting online group activities through Zoom. These activities include games like Pictionary. After the activity, users connect with other members. US-headquartered FilterOff permits users to have a 90-second video chat session with the selected dating partners, before proceeding with the virtual date.

by Sanghamitra Kar
See full article at Economic Times

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Indian Dating App Aisle Understands Nash’s Equilibrium

Posted on June 6, 2017

Aisle iconQUARTZ – June 3 – Nash's equilibrium hows how, in non-co-operative situations involving two or more players, individuals end up making decisions that are terrible for the group. In the case of dating apps the male/female ration is the problem. Men are trying hard to get female attention. On Tinder, this imbalance leads to men swiping right on as many females as possible. The men, undoubtedly, would benefit from a common understanding to be more selective, but have no way to reach such a collective agreement. Dating app Aisle only lets users connect with someone by buying 'invites'. Invites come in packages of three ($33), five ($50) and seven ($66). This invite-system neatly sidesteps the Nash's equilibrium problem and rids males of the power to indiscriminately try to match with everyone and females of unwanted attention. Users can only buy seven invites at a time. Invites only get used up when accepted, and are added back to their account if declined.

by Abhishek Madhavan
See full article at Quartz

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Online Match Making App Aisle Raises Undisclosed Angel Round

Posted on February 15, 2017

Aisle partial screenshotTECH CIRCLE – Feb 14 – Indian match making app Aisle has raised an undisclosed amount in an angel round led by the CIO Angel Network. Aisle is a members-only online singles community that aims to tread the middle path between traditional matrimony websites and casual dating apps. The startup, founded in 2014, raised Rs 1.25 crore ($183k then).

by Binu Paul
See full article at Tech Circle

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This post also appears on InternetDatingInvestments.

Summarized by the Courtland Brooks team

India’s Millennials Are Turning To Home-grown Dating Apps

Posted on October 30, 2016

Indian dating appsTHE NATIONAL – Oct 29 – In India arranged marriages continue to be the norm. A 2013 survey revealed that 75% of young Indians prefer arranged marriages. ~22M Indians use matrimonial sites such as BharatMatrimony, Shaadi.com and Jeevansathi. "India has 100M people over the age of 21 who are looking for partners. For them, matrimonial sites, with parents interfering, are not cool," says Hitesh Dhingra, co-founder of dating app TrulyMadly. TrulyMadly launched in India in 2014. It verifies personal details of its users because fake profiles are a big problem in India. ~3M Indians have downloaded dating app Woo. Woo demonstrates the rise of home-grown dating apps in India. While Tinder is well known, the indigenous online offerings are tailored to Indian cultural needs. Other apps include Aisle, which describes itself as a cross between a dating and a matrimonial app. Another offering is Floh (Find Life Over Here), which operates in 15 cities and five countries.

by Amrit Dhillon
See full article at The National

Summarized by the Courtland Brooks team

Modern-Day Dating Apps In India

Posted on August 28, 2016

Dating stats indiaTHE WEEK – Aug 28 – Online platforms are changing the way Indians are finding love today. In the past marriages were arranged mostly through close friends and family members. There was no concept of dating. But today, with the all the dating apps, finding the right life partner often means a heavy investment of time and effort. But on the other side, there are those like web developer Rohan Mehta, 23, "an introverted tech geek" who found that Tinder helped him come out of his shell. "I joined Tinder to become more social and ended up making a few good friends. I even met a girl and we dated for a while." Tinder became available in India in 2013 and launched its operations here this year. Taru Kapoor, the app's India head, says the country is Tinder's fastest-growing market and has an energetic and diverse user base. There are also some home-grown apps like TrulyMadly, Woo and Aisle. All three came into existence with the founding members looking for a solution to their own dating woes. Launched in India in 2014, Woo has got ~3M downloads and is expanding to countries like Singapore, Malaysia and Indonesia. Unlike Tinder, Woo is designed to disallow married people from signing up. The founders estimate that the market of singles aged 24 and above is ~20M currently and will grow to 50M in the next three years. Aisle, the 2 years old app calls itself the 'middle path between traditional matrimony sites and casual dating apps'.

by Shalini Singh
See full article at The Week

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Summarized by the Courtland Brooks team

Matchmaking App Aisle Raises $183K

Posted on January 29, 2016

Aisle screenshotsVCCIRCLE – Jan 28 – Bangalore-based startup Aisle Network that runs matchmaking app Aisle, has raised Rs 1.25 crore ($183K) in its pre-Series A round. The company plans to primarily use the money for building team and partnerships.

by Arti Singh
See full article at VCCircle

This post also appears on InternetDatingInvestments.

Summarized by the Courtland Brooks team