BLOOMBERG – Dec 20 – Emily Chang sits down with Bumble CEO Whitney Wolfe Herd. Wolfe Herd started Bumble, which puts women in the driver's seat, back in 2014. Anticipated by Wall Street to go public in 2021, Bumble is a community of ~100M users across six continents. Wolfe Herd discusses the app's global growth, empowering women, and lessons learned as an entrepreneur.
Category: Bumble
New Brands Hinge and BLK to Steal Swipes From Rival Bumble
TIMES SQUARE INVESTMENT JOURNAL – Dec 17 – Acquired by Match Group in 2018, Hinge reported ~88% increase in revenue YOY in the Q3, along with niche apps like BLK and Chispa that match people based on their cultural backgrounds. In comparison, Tinder grew its revenue by 15%. Hinge brands itself as the anti-Tinder by appealing to daters suffering from swiping fatigue. Hinge's user base has grown from ~35K subscriptions before Match acquired it to 400K subscribers this year. It is estimated it will have ~8M subscribers in 2030 and $2.8B in revenue compared to $60M in 2020. Amid Hinge's boom, Tinder's slowdown indicates it has grown as big as it can. Match needs a different strategy to remain competitive. "The only way now that it can grow is by taking a more niche-oriented route," said Mark Brooks, who consults with online-dating companies on marketing strategies through his agency, Courtland Brooks. Bumble's growing popularity is a threat. With ~100M users globally, Bumble is going public next year, seeking a valuation of $6B. "Bumble is brilliant because what they've done is soaked up the most in-demand women," said Brooks. "The in-demand woman on a Match platform is going to get inundated." Match planned to acquire Bumble for $450M in 2017, but Bumble rejected the offer. Match acquired Hinge instead. It also launched niche dating apps including BLK and Chispa for the Black and Latino communities. "Match has always had a hard time with niches," said Brooks. "They like large scalable dating platforms." Besides BLK and Chispa, Match recently launched other community-based apps in the U.S., including Upward for Christians and acquired marriage-minded service Hawaya for Muslims.
by Harini Chakrapani
See full article at Times Square Investment Journal
Bumble’s New Australian Campaign Focuses on Empowering Women
B&T MAGAZINE – Dec 15 – Bumble has released its latest brand campaign 'Girls will be Girls' which focuses on the power of women making the first move. The idea of the campaign is to remind Bumble's audience that women can do whatever they like, starting with making the first move. The campaign will run across YouTube, catch up TV, Facebook, Tik Tok and Instagram, supported by Havas Melbourne.
Bumble Ad: “When Dating Met 2020”
CAMPAIGNLIVE.CO.UK – Dec 8 – Bumble champions the efforts of daters amid the pandemic in a campaign fronted by Helena Bonham Carter. The work was written by Charlotte Adorjan and directed by Cloé Bailly through Caviar.
Tinder to Make It Easier to Report Users
Android Apps Still Vulnerable to a Major Bug
ITPRO.CO.UK – Dec 4 – Security researchers have found major Android apps used by hundreds of millions of people, such as Grindr, Bumble, OKCupid are vulnerable to a known flaw that could give attackers access to the app users' phones and data. The security flaw is in Google's widely used Play core library, which lets developers push in-app updates and new feature modules to their Android apps. Google fixed the flaw in April 2020, but the app developers must also install the updated Play core library in their apps to eliminate the threat. Many developers have not yet done this.
Bumble Report: How Single Indians Dated in 2020 Amid the Pandemic
MASHABLE – Dec 3 – The pandemic has led to a paradigm shift in people's lifestyle where everyone is now working, socializing, and dating from home. Bumble has recently conducted a study to understand how dating in 2020 has been redefined and what the trends have been like for daters in India this year. 40% of daters in India said that they are no longer confident about dating successfully and 70% of single Indians say they are not comfortable navigating dating in 2020, while one in two claim they are ready to go on a date in-person. Bumble daters in India are increasingly open to virtual dating with 1 in 5 up for using Video Chat heading into the New Year.
Bumble Teams up With By Rotation to Tackle Virtual Date Outfit Dilemmas
BUSTLE – Dec 3 – According to Bumble, 1 in 4 users have been on a virtual date during lockdown. To help end virtual date dressing dilemmas, Bumble has teamed up with fashion sharing app By Rotation. They've enlisted celebrity stylist Leah Abbott, who is behind Jorja Smith's look, to curate an exclusive 'Bumble Edit' for By Rotation, a clothing rental service considered as the 'AirBnB' for clothes.
Bumble and Marie Claire to Host Virtual Glass Ceiling Awards
MARIE CLAIRE – Dec 1 – In June last year, Marie Claire and Bumble invited Australia's most powerful, game-changing and stylish women to their inaugural Glass Ceiling Awards held at Pier One overlooking Sydney Harbour. This year, for obvious reasons, the event will be held virtually. The event kicks off on Wednesday, Dec 9 at 10am. The first 100 to register and attend the event will receive a virtual gift bag with exclusive offers on thousands of products. The event is free.
Bird, E-Scooter Provider, Partners With Bumble
