WALL STREET JOURNAL – Sep 3 – Bumble IPO would disrupt the virtual monopoly that Match Group has long enjoyed in the public dating scene. But whether Bumble can turn investors' heads likely has less to do with what it could print in a public offering filing and more to do with the pace at which it manages to grow over time. The company has held its metrics close to the vest, but is widely seen as a solid competitor to both Tinder and Hinge. Match saw an increase in usage among younger users and females during the lockdown. That would bode well for Bumble since younger female users are a key demographic. Messages sent on Bumble increased 20% in the U.S. the week ended May 1 versus the week ended March 13, while Match said the average number of daily messages sent across its platforms was 27% higher during the month of April versus the last week of February.
Category: Bumble
Bumble to Plan IPO at $6B Value
BLOOMBERG – Sep 2 – Bumble is preparing for an IPO that could come early next year. The app could seek a valuation of $6B to $8B. Private equity firm Blackstone Group (known as MagicLab) bought a majority stake in Bumble last year in a deal that valued the company at $3B.
Inside Bumble’s Sunny Yellow Texan Headquarters
VOGUE – Aug 25 – Bumble's Austin HQ was opened in 2017. Bumble's founder, Whitney Wolfe Herd, wanted to create a space that was a departure from other tech companies' offices.
Bumble Brings Benches to Atlanta to Help With Socially Distant Meetups
WSB-TV2 – Aug 26 – The bright yellow bench has two seats that are six feet apart and includes a hand sanitizer dispenser. Printed on the bench it says, "I need space – but only like 6 feet."
Top Grossing Dating Apps Worldwide for July 2020
SENSORTOWER – Aug 24 – The top grossing dating app worldwide for July 2020 was Tinder with ~$68.5M in user spending. 40% of Tinder's revenue was from the United States, followed by 6% from Japan and 5% from Great Britain. Bumble was #2 with ~$16.8M in gross revenue. #3 was Pairs, followed by MeetMe and Badoo.
Bumble Launches Ooh Campaign Featuring Local Influencers in Australia
Dating Apps Gaining Ground in Socially Conservative Pakistan
SEEKING ALPHA – Aug 11 – Dating apps like Tinder look to gain some ground amid changing attitudes around casual dating in socially conservative regions like Pakistan. Dating for women is still frowned upon in the heavily patriarchal society, but attitudes are changing in the cities, where single women are increasingly using the apps to connect with partners. Most Tinder users in the country are 18-40 and come from major cities including Islamabad, Lahore and Karachi. Bumble is also gaining ground, as is Muzmatch.
by Jason Aycock
See full article at Seeking Alpha
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Bumble Hits 4 Million Users in India
HINDUSTAN TIMES – July 30 – Bumble reached 2M users last December. Women in India are also sending twice the number of messages on Bumble as compared to users globally. Also, 32% of women users in India use more than one mode on Bumble. In addition to dating, Bumble offers 'BFF' and 'Bizz' modes as well.
Top Grossing Dating Apps Worldwide for June 2020
SENSORTOWER – July 30 – The top grossing dating app worldwide for June 2020 was Tinder with $64.8M in user spending. ~41% of Tinder's revenue was from the US, followed by 6% from the UK and 6% from Germany. Bumble was the second highest earning dating app worldwide with more $16.5M in gross revenue. ~76% of Bumble's revenue was from the U.S., followed by 7% from the UK. The next top grossing app was Pairs, followed by MeetMe and Tantan.
How the Pandemic Has Changed Dating
TODAY – July 28 – Tinder recorded its highest single day of swiping this year, while Bumble hit a milestone of 100M users. Some apps, like Hinge, are integrating new features, like in-app video chatting, to help people connect online. Dr. Helen Fisher, a biological anthropologist and the chief science advisor at Match.com, says that the pandemic has led to a major change on dating apps. "This pandemic has led to more conversations, more meaningful conversations, more self-disclosure, more intimacy (and) less anxiety about sex and money," she said.
by Kerry Breen
See full article at Today
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