SENSORTOWER – Aug 24 – The top grossing dating app worldwide for July 2020 was Tinder with ~$68.5M in user spending. 40% of Tinder's revenue was from the United States, followed by 6% from Japan and 5% from Great Britain. Bumble was #2 with ~$16.8M in gross revenue. #3 was Pairs, followed by MeetMe and Badoo.
Category: Bumble
Bumble Launches Ooh Campaign Featuring Local Influencers in Australia
Dating Apps Gaining Ground in Socially Conservative Pakistan
SEEKING ALPHA – Aug 11 – Dating apps like Tinder look to gain some ground amid changing attitudes around casual dating in socially conservative regions like Pakistan. Dating for women is still frowned upon in the heavily patriarchal society, but attitudes are changing in the cities, where single women are increasingly using the apps to connect with partners. Most Tinder users in the country are 18-40 and come from major cities including Islamabad, Lahore and Karachi. Bumble is also gaining ground, as is Muzmatch.
by Jason Aycock
See full article at Seeking Alpha
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Bumble Hits 4 Million Users in India
HINDUSTAN TIMES – July 30 – Bumble reached 2M users last December. Women in India are also sending twice the number of messages on Bumble as compared to users globally. Also, 32% of women users in India use more than one mode on Bumble. In addition to dating, Bumble offers 'BFF' and 'Bizz' modes as well.
Top Grossing Dating Apps Worldwide for June 2020
SENSORTOWER – July 30 – The top grossing dating app worldwide for June 2020 was Tinder with $64.8M in user spending. ~41% of Tinder's revenue was from the US, followed by 6% from the UK and 6% from Germany. Bumble was the second highest earning dating app worldwide with more $16.5M in gross revenue. ~76% of Bumble's revenue was from the U.S., followed by 7% from the UK. The next top grossing app was Pairs, followed by MeetMe and Tantan.
How the Pandemic Has Changed Dating
TODAY – July 28 – Tinder recorded its highest single day of swiping this year, while Bumble hit a milestone of 100M users. Some apps, like Hinge, are integrating new features, like in-app video chatting, to help people connect online. Dr. Helen Fisher, a biological anthropologist and the chief science advisor at Match.com, says that the pandemic has led to a major change on dating apps. "This pandemic has led to more conversations, more meaningful conversations, more self-disclosure, more intimacy (and) less anxiety about sex and money," she said.
by Kerry Breen
See full article at Today
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Bumble Boosts App Installs With Direct Response Ads on TikTok
MOBILE MARKETER – July 27 – Bumble has increased app installs by five times and decreased cost-per-registration by 64% after running direct response ads on TikTok from March to May. Bumble worked with creators such as David Dobrik and Brittany Broski to create native content in "For You" feeds in TikTok.
Bumble Launches “Love Will Find a Way” Campaign
Bumble’s $22.5M Auto-Renewal Deal Gets Initial OK
LAW360 – July 16 – A California magistrate judge has preliminarily approved a $22.5M settlement proposal by Bumble to resolve allegations it violated New York and California consumer protection laws by auto-renewing Bumble Boost subscriptions without users' consent. In 2018, two separate lawsuits were filed against the two companies that operate Bumble dating app – a California class of Bumble Boost users who were charged auto-renewal fees and a nationwide class of users whose subscriptions were automatically renewed.
Bumble Hits 100 Million Users
FAST COMPANY – July 16 – Bumble is also announcing a major reorganization and rebranding that will make the company the new overseer of its sibling dating app, Badoo. Until now, the two apps had been under the umbrella of the holding company MagicLab. But that company is being renamed Bumble. Bumble is bringing on a new president, Tariq Shaukat, previously president of industry products and solutions at Google Cloud. Bumble also announced a new board of directors. Led by chairwoman Ann Mather, the former CFO of Pixar Studios, the Bumble board also includes Pamela Thomas-Graham, the author and former CEO of CNBC; Elisa Steele, the chairwoman of Cornerstone; and Matthew Bromberg, COO of Zynga. Bumble and Badoo have a base of 600M users. CEO Wolfe Herd now oversees ~750 employees in Austin, London, and Moscow.