METRO.CO.UK – June 10 – For now, virtual dates are still the way forward for many, slowly moving into socially distanced dates. That's why Bumble has introduced new filters, so users can stay on the same page as those they're matching with, choosing socially-distanced, socially-distanced with masks, or virtual daters to peruse. Bumble found that 38% of people in-app are still nervous about meeting dates in person.
Category: Bumble
Tinder Changed Dating. Now, the ‘Second Wave’ Is Coming
SYDNEY MORNING HERALD – June 7 – Millennials are sometimes referred to as the "Tinder generation". According to Tinder, the app has been downloaded 340M times globally and it claims to be responsible for 1.5M dates each week. More than half of its users are aged 18-25. People are now more likely to meet their life partners online than through personal contacts. A 2017 Stanford University study of ~3K people found that ~40% of heterosexual couples met their partner online, compared to 22% in 2009. Changing usage patterns during COVID-19 have been interesting. The pandemic has accelerated a shift towards virtual dating that was already brewing. Bumble introduced its video chat function in mid-2019. Bumble's country lead for Australia, Lucille McCart, says it was originally introduced as a safety feature. During the pandemic, the number of video calls jumped by as much as 76%. "The future is being pulled forward," says Tinder's CEO Elie Seidman. "If six months ago you wouldn’t have done a date on video, well, today you'll try it."
Half of Bumble Users Are Seeking More Meaningful Relationships
DAILY MAIL – May 26 – According to Bumble's recent survey, more than half (55%) of UK online daters are seeking long-term relationships after the coronavirus lockdown is lifted. The UK lockdown period, which started on March 24 and is being gradually eased, has left people 'very lonely', Bumble said. 43% of users think they will spend more time chatting online and focus on getting to know each other before they meet in person. Only 29% of respondents plan to continue using video dating.
Kildare Cafe Gets €5K Grant From Bumble
LEINSTER LEADER – May 27 – Mad Hatter was nominated by the local community for grant to help survive Covid-19 lockdown. The coffee shop is owned and run by Alice Cope, and was nominated by locals who use the app. The Bumble Community Grant is a programme which aims to provide financial support to small businesses in need during the Covid-19 pandemic. Bumble received ~2,6K applications and nominations in total for the grant across Ireland and the UK.
Canadian Tennis Player Eugenie Bouchard Is Promoting Bumble
Bumble CEO: Dating in the Age of Covid
CNN – May 19 – How people date during a global pandemic? Whitney Wolfe Herd, the founder and CEO of the dating app Bumble, says her company is helping their users answer that question and find connection from a distance. She talks about how this pandemic may permanently change the way people date, and how Bumble is positioning itself in a competitive market for dating services. "We have actually come out of our two best revenue weeks in the history of the group. People are enjoying digital dating," says Whitney Wolfe Herd.
Bumble Partners with Cosmopolitan to Promote Virtual Dating
by David Murphy
See full article at Mobile Marketing Magazine
Dating Apps Buck the Downward Ad Spend Trend
by Imogen Watson
See full article at The Drum
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Some Dating App’s Users Are Trying to Get People to Violate Social Distancing
by Paige Leskin
See full article at Business Insider
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The Sudden Rise of Virtual, Video Based Dating
QUARTZ – May 10 – Covid-19 has forced a pivot to video for many online singles. A shift (towards video) within the (dating) industry has accelerated. Bumble launched in-app video chat in 2019 and said its use increased 56% worldwide over the last two weeks of March.
Online dating consultant Mark Brooks envisions a landslide industry shift to video, similar to Tinder's expansion to smartphones in 2013. His first client, Webdate, attempted this in 2005. The same year, what eventually became YouTube initially flailed as a video dating website. "It's been a long time coming, but I think in a couple of years it will be unusual not to be able to do a first date on a dating app," he said.
Virtual first dates address problems that plague online dating. According to Pew Research (2019) 45% of those polled (in US) said dating apps left them feeling frustrated, and ~50% consider the platforms to be unsafe. In that sense, virtual dates can serve as both a quick authentication and vibe check.
by Meghan Mc Donough & Eduardo Araújo
See full article at Quartz
Mark Brooks: The video above is a 2 minute segment from a 7+minute news feature on dating. Through interviewing with Quartz I discovered the wonderful QZ.com news platform. Very impressed, and hooked. I recommend signing up so you can see this full video feature. I'm also subscribed to WSJ and The Economist, and find QZ to be a nice complement to these more formal and traditional news outlets.
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