PINK NEWS – Feb 17 – According to the app's website, Chappy's team will join up dating app Bumble. No matches made on Chappy will be carried over to the Bumble. The app recommends users to exchange numbers with any matches they've made using Chappy before it closes down. All matches will be wiped from February 28. Chappy was founded by Made In Chelsea star Ollie Locke and Jack Rogers in 2017.
Category: Bumble
Bumble India’s User Base Has Quadrupled Since December 2018
EXCHANGE4MEDIA – Feb 7 – Having crossed ~2M user base in India, Priti Joshi, VP of Strategy, Bumble talks about the brand's plans in India through collaborations with various industries such as entertainment, fashion, lifestyle, sports and tech.
Q: How many countries are you present in? Which is your largest market?
A: Bumble is available in over 150 countries. US and the UK continue to be key markets for us.
Q: Tell us about your plans for 2020? What is the next big disruption you are introducing?
A: We kicked off 2020 with the rollout of our integrated campaign, 'Dating Just Got Equal'. The campaign aims to challenge the antiquated rules of dating by empowering women to make the first move.
Q: Tell us a little about the popularity of your offering in India?
A: It has been a great year for Bumble in India since our launch in Dec 2018. Bumble India’s user base has quadrupled to ~2M users. Indian women are sending twice the number of messages compared to women in the rest of the world. Furthermore, 40% of women in India use more than one mode on Bumble.
Q: How are you marketing yourself in the country?
A: We're constantly leaning heavily on establishing a consistent brand narrative across various offline and digital media touchpoints, along with leveraging data-driven performance marketing, influencer marketing, brand and content partnerships, and experiential activations.
Singles Dropped $2.2B on Dating Apps Last Year
CNET – Feb 5 – Consumers dropped $2.2B on dating apps last year, according to App Annie's State of Mobile Report. The amount is double what was spent two years ago. Tinder and Bumble came in first and second in terms of consumer spending.
MagicLab Billionaire Andreev to Launch New Mobile App Business
Dating Apps Face US Inquiry Over Underage Use and Sex Offenders
ASSOCIATED PRESS – Jan 31 – Bumble, Grindr, The Meet Group and the Match Group are the current targets of the investigation by the U.S. House Oversight and Reform subcommittee on economic and consumer policy. The subcommittee is seeking information on users' ages, procedures for verifying ages, and any complaints about assaults, rape or the use of the services by minors. It is also asking for the services' privacy policies and details on what users see when they review and agree to the policies.
by Barbara Ortutay
See full article at Associated Press
See all posts on Bumble See all posts on The Meet Group
See all posts on Grindr See all posts on Match Group
MagicLab Told to Implement Workplace Reforms After Sexism Allegations
FORTUNE – Jan 30 – MagicLab, the parent company of Bumble and Badoo, should reform its workplace policies following allegations of sexual harassment, a U.K. law firm has found. MagicLab hired Doyle Clayton, a British firm specializing in employment law, to investigate allegations of a misogynistic and hostile work environment for women raised in a July Forbes story. In its statement, Doyle Clayton said there was "a lack of credible evidence in relation to most" of 24 specific allegations Forbes raised in its story, including "the more serious ones." It did, however, find there was evidence to support three allegations, which it described as "minor".
Whitney Wolfe Herd Set out to Build a Safer Dating App for Women, But It’s Not Clear That She’s Made a Measurable Difference
BLOOMBERG – Jan 17 – ~1/3 of Bumble women had received lewd photos through texts or other social media. "There should be a law against flashing people online" Wolfe Herd said. She didn't have many political connections, but her husband did. Michael Herd is a family friend of Gaylord Hughey, an attorney who's one of Texas' top Republican fundraisers. Hughey called a lobbyist, the lobbyist got Democrats and Republicans to sponsor a bill, and in August, Governor Greg Abbott signed it into law. Now, anyone sending photos of "intimate parts" to someone in Texas without consent could be fined $500. This kind of attitude has distinguished Bumble from its rivals, along with it's focus on women. Bumble is the 2nd-most popular dating app in the U.S., behind Tinder. (81M users in 150 countries). The company has been profitable since 2017, and pulling in ~$10M a month in revenue. But, it seems to have no system in place to verify that its app is safer. In a survey of 4,500, 80% of women said Bumble users were more "respectful." 77% said they felt safer meeting someone on Bumble than on another app.
Two Bumble Users Are Getting Paid to Go on Dates Around the World
USA TODAY – Jan 13 – Brigette Muller and Juliana Broste will be Bumble's first "global connector bees." In addition to going on dates around the world, they'll be in search of friendship and business connections – all the while documenting the experiences for Bumble through videos, blog posts and social media. In addition to free travel, they will also receive a salary. The positions opened to Bumble users in summer 2019, and thousands of people applied before the June 14 deadline. Muller, 32, of New York was most recently a social media specialist at Etsy. Broste, 36, is a video journalist who's worked with the Travel Channel, Lonely Planet and more, and has 4K followers on Instagram.
Sharon Stone Blocked From Bumble
Top Grossing Dating Apps Worldwide for November 2019
SENSOR TOWER – Dec 16 – The top grossing dating app worldwide for Nov 2019 was Tinder with ~$82M in user spending, which is up 12% YOY. 41% of Tinder's revenue was from the US, followed by 8% from UK and 4% from Germany. Bumble was #2 with ~$18M in gross revenue, up 29% YOY. 77% of Bumble's revenue was from the U.S., followed by 9% from UK. The next top grossing app was Badoo, followed by Pairs and Tantan.
