Category: Bumble

Dating Apps Face US Inquiry Over Underage Use and Sex Offenders

Posted on February 1, 2020

Dating apps many on screenASSOCIATED PRESS – Jan 31 – Bumble, Grindr, The Meet Group and the Match Group are the current targets of the investigation by the U.S. House Oversight and Reform subcommittee on economic and consumer policy. The subcommittee is seeking information on users' ages, procedures for verifying ages, and any complaints about assaults, rape or the use of the services by minors. It is also asking for the services' privacy policies and details on what users see when they review and agree to the policies.

by Barbara Ortutay
See full article at Associated Press

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MagicLab Told to Implement Workplace Reforms After Sexism Allegations

Posted on January 30, 2020

Magic lab logo with brandsFORTUNE – Jan 30 – MagicLab, the parent company of Bumble and Badoo, should reform its workplace policies following allegations of sexual harassment, a U.K. law firm has found. MagicLab hired Doyle Clayton, a British firm specializing in employment law, to investigate allegations of a misogynistic and hostile work environment for women raised in a July Forbes story. In its statement, Doyle Clayton said there was "a lack of credible evidence in relation to most" of 24 specific allegations Forbes raised in its story, including "the more serious ones." It did, however, find there was evidence to support three allegations, which it described as "minor".

by Jeremy Kahn
See full article at Fortune

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Whitney Wolfe Herd Set out to Build a Safer Dating App for Women, But It’s Not Clear That She’s Made a Measurable Difference

Posted on January 20, 2020

Bumble whitney wolfe 2019BLOOMBERG – Jan 17 – ~1/3 of Bumble women had received lewd photos through texts or other social media. "There should be a law against flashing people online" Wolfe Herd said. She didn't have many political connections, but her husband did. Michael Herd is a family friend of Gaylord Hughey, an attorney who's one of Texas' top Republican fundraisers. Hughey called a lobbyist, the lobbyist got Democrats and Republicans to sponsor a bill, and in August, Governor Greg Abbott signed it into law. Now, anyone sending photos of "intimate parts" to someone in Texas without consent could be fined $500. This kind of attitude has distinguished Bumble from its rivals, along with it's focus on women. Bumble is the 2nd-most popular dating app in the U.S., behind Tinder. (81M users in 150 countries). The company has been profitable since 2017, and pulling in ~$10M a month in revenue. But, it seems to have no system in place to verify that its app is safer. In a survey of 4,500, 80% of women said Bumble users were more "respectful." 77% said they felt safer meeting someone on Bumble than on another app.

by Claire Suddath
See full article at Bloomberg

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Two Bumble Users Are Getting Paid to Go on Dates Around the World

Posted on January 14, 2020

Bumble logo whiteUSA TODAY – Jan 13 – Brigette Muller and Juliana Broste will be Bumble's first "global connector bees." In addition to going on dates around the world, they'll be in search of friendship and business connections – all the while documenting the experiences for Bumble through videos, blog posts and social media. In addition to free travel, they will also receive a salary. The positions opened to Bumble users in summer 2019, and thousands of people applied before the June 14 deadline. Muller, 32, of New York was most recently a social media specialist at Etsy. Broste, 36, is a video journalist who's worked with the Travel Channel, Lonely Planet and more, and has 4K followers on Instagram.

by David Oliver
See full article at USA Today

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Sharon Stone Blocked From Bumble

Posted on December 30, 2019

Screenshot_2019-12-30 Sharon Stone blocked from Bumble dating appTHE GUARDIAN – Dec 30 – Writing on Twitter, the actor complained to the dating app Bumble that she had been blocked from the service after her account was deemed to be fake. Bumble's editorial director Clare O'Connor replied to Stone, unblocking her account and apologizing for the error.

by Ben Beaumont-Thomas
See full article at The Guardian

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Top Grossing Dating Apps Worldwide for November 2019

Posted on December 16, 2019

SENSOR TOWER – Dec 16 – The top grossing dating app worldwide for Nov 2019 was Tinder with ~$82M in user spending, which is up 12% YOY. 41% of Tinder's revenue was from the US, followed by 8% from UK and 4% from Germany. Bumble was #2 with ~$18M in gross revenue, up 29% YOY. 77% of Bumble's revenue was from the U.S., followed by 9% from UK. The next top grossing app was Badoo, followed by Pairs and Tantan.

Top-grossing-dating-apps-ww-november-2019
by Julia Chan
See full article at Sensor Tower

Whitney Wolfe Herd: the CEO of a $3 Billion Dating Empire

Posted on December 16, 2019

MagicLab Whitney Wolfe HerdCNN – Dec 13 – Whitney Wolfe Herd launched Bumble, the female-focused dating app, in 2014. Wolfe Herd's vision – that the app would empower women to make their own choices, rather than burden them with it – caught on. Last year, she made a strategic decision to push Bumble into India. "The most traditional, the most misogynistic mindsets globally – those markets for us are completely wide-open prairies," she said. Now, Wolfe Herd is preparing for one of her biggest challenges yet: Taking over the CEO seat of Bumble's parent company MagicLab four months after former owner Andrey Andreev was accused of racism and sexism, allegations that he has denied. Investment firm Blackstone bought the company from the Russian billionaire last month, in a deal that valued it at $3B. On top of growing Bumble and shifting cultural norms, Wolfe Herd is set on changing laws in 2020. Earlier this year, she and Bumble successfully advocated for a new Texas law outlawing digital sexual harassment. The company is now working with Senator Ling Ling Chang in California to get a similar law passed in that state. Wolfe Herd said the hope is to get a federal law passed, something the company is "fiercely committed to."

by Sara Ashley O'Brien
See full article at CNN

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Beauty Brands Are Partnering With Bumble

Posted on December 5, 2019

Bumble logo whiteGLOSSY – Dec 4 – Bumble is offering its users daily, weekly and monthly giveaways from beauty, lifestyle and fashion brands. Six companies participated including Becca, Erno Lazslo, True Botanicals, Love Wellness, Ouai and Ipsy. While brands did not have to pay to participate, they did commit to gifting four products for the giveaways, and promoting the partnership through their own Instagram and email.

by Emma Sandler
See full article at Glossy

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Chappy Breaks Into the World of Gay Male Dating

Posted on December 2, 2019

Chappy icon 2019AUSTIN MONTHLY – Dec 2 – Created in the same spirit as its sister company Bumble, Chappy is cultivating a welcoming atmosphere that challenges deeply entrenched negative norms between gay men. Similar to Bumble, the app's branding and marketing revolve around empowerment, accountability, acceptance, and kindness. Chappy limits matches to people who are mutually interested in one another, and users need to verify their identities.

by David Leffler
See full article at Austin Monthly

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Tinder or Bumble – The Clichés of ‘Big Dating’

Posted on November 22, 2019

Dating apps many1USA TODAY – Nov 21 – Swiping to find a date came into the cultural lexicon when Tinder launched in 2012 and revolutionized the online dating scene. "It's a game, it's fire and it's fun," said online dating consultant Mark Brooks about Tinder. Brooks said the app can skew toward audiences looking for a "casual" encounter, whereas other apps, like Hinge, tend to build more "meaningful" relationships. "Since Match Group bought Hinge, they positioned Hinge as 'long-term' and Tinder as 'casual'," Brooks says. "I always regret going on a date from Tinder," said 28-year-old Justyna Kedra, a frequent user of Hinge, Bumble and, sometimes, Tinder. "I feel that people are very transactional. There's no depth." Hinge's approach tends to focus more on getting to know someone based on their politics and religion. According to Hinge's global head of communications Jean-Marie McGrath, 99% of the app's users are college-educated. The app gained recognition when 2020 presidential candidate Pete Buttigieg publicly said that he met his partner on Hinge.

by Coral Murphy
See full article at USA Today

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