Category: Chispa

Match Group Adds Qloo’ Cultural AI to Dating Apps for Taste-Based Matchmaking

Posted on July 18, 2025

Qloo logo
PR NEWSWIRE – Match Group's dating apps, BLK, Chispa, Upward, and Yuzu, have integrated Qloo's Cultural AI to create more personalized user experiences. Qloo is an AI platform that maps people's tastes in music, film, travel, and more, helping dating apps recommend matches based on shared cultural interests rather than just looks or location. The new feature lets users add interactive interests to their profiles, each with a short description. Early results show it's working: Yuzu users who added interests saw a 70% increase in Likes. The integration supports Affinity Apps' mission to build dating profiles around personality and individuality, not just proximity.

See full article at PR Newswire

Summarized by the Courtland Brooks team

Niche Dating Apps Gain Popularity, Offering Fresh Alternatives to Hinge and Bumble

Posted on August 7, 2024

Her logoFAST COMPANY – Smaller dating apps like HER, Feeld, and Happn are gaining traction by serving niche communities and offering alternatives to major apps like Bumble and Hinge. "They're not designed to be first-tier," says Eric Resnick, an online dating coach. "They're just designed to serve their niche really well." HER, targeting queer women and nonbinary individuals, boasts 15M users and is experiencing what founder Robyn Exton calls a "sapphic renaissance." Match Group operates community-based apps such as Archer, BLK, Chispa, and Upward. Happn, a French app, connects users who frequent the same locations, appealing to those tired of endless swiping. Feeld, popular among nonmonogamous users, allows users to list intimacy preferences and has seen significant growth among Gen Z.

by Henry Chandonnet
See full article at Fast Company

Podcast: Match Group’s Latest Apps and Cultural Shifts in Dating

Posted on July 29, 2024

Chispa Fluent in AmorADWEEK – In this episode of the podcast "Yeah, That's Probably an Ad," ADWEEK brand editor Rebecca Stewart talks with the heads of Match Group's newest dating apps: Jonathan Kirkland (BLK), Cindy Lim (Yuzu), and Julia Estacolchic (Chispa). They discuss how dating apps now focus on social connections, not just romance. BLK's "New Year, Real You" and Yuzu's partnership with Sundae School celebrate diversity and authenticity. Chispa's "Fluent in Amor" highlights Latinx cultural nuances. Gen Z prefers fluid social interactions, so Match Group adapts to meet these needs.

by Luz Corona & Rebecca Stewart
See full article at AdWeek

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Dating Apps Have Hit a Wall. Can They Turn Things Around?

Posted on March 13, 2024

Match Group BumbleNEW YORK TIMES – Match Group and Bumble have seen a significant drop in market value since 2021, losing ~$40B. To address this, both companies have brought in new leaders aiming to innovate and attract more paying users. However, a key challenge remains: convincing young users to pay for dating app subscriptions. Bumble's CEO, Lidiane Jones, plans to revamp the app to appeal to younger users with more personalization and flexibility. Meanwhile, Match Group's CEO, Bernard Kim, is focusing on rapid experimentation and marketing to increase paying users. Match Group has also expanded its offerings with services like Archer for L.G.B.T.Q. dating and Chispa for Latinos, although revenue from these products was down in 2023.

by J. Edward Moreno
See full article at New York Times

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Match Group’s “Are You Sure?” Feature to Expand to Millions of Users Across Match, Stir, OurTime & More

Posted on November 14, 2023

Match Group Are You Sure featurePR NEWSWIRE – Match Group is introducing its anti-harassment feature "Are You Sure?" (AYS?) to users across several platforms, including Match, Stir, OurTime, BLK, Chispa, and Upward, with Hinge planning to adopt it next year. Initially launched on Tinder in 2021 and later on Plenty of Fish and Meetic, AYS? has prevented ~500M potentially problematic or harassing messages by prompting users to reconsider their words before sending. The feature, which uses automated tools to flag potentially harmful language, has led to an 84% decrease in triggering on Plenty of Fish, showing its effectiveness in changing user behavior. The feature is available in 18 languages and is part of Match Group's efforts, including an upcoming "Respect Before Swiping" campaign, to promote respectful interactions and boundaries on its platforms.

See full article at PR Newswire

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Chispa’s Study on Latine College Students: Dating Tech, Gun Perspectives, 2024 Election & Mental Health

Posted on August 24, 2023

Chispa logoPR NEWSWIRE – Chispa, Match Group's dating app for Latin singles, in collaboration with Dr. Jake Beniflah of The Center for Multicultural Science, unveiled its 2nd annual 'Latine in College' study. The research provides a deep dive into the behaviors, attitudes, and cultural influences affecting Latine college students.

Notable insights include:

  • AI and Virtual Reality: While 73% have not used AI for dating, 46% believe AI can generate date ideas. 79% feel that VR can provide fun environments.
  • Guns: 80% don't find it a deal breaker if a partner owns a gun, and 56% support the 2nd Amendment. However, 88% endorse background checks.
  • Politics: 40% fear backlash against racial and ethnic minorities due to the 2024 elections.
  • Mental Health: 64% believe mental health affects relationship joy.

See full article at PR Newswire

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Match Group Reports Q1 2023 Results

Posted on May 3, 2023

MG__Logo_Horizontal_LightBackgroundMATCH GROUP – The Q1 '23 results showed a 1% YOY decrease in total revenue at $787M due to a 3% decline in payers, partially offset by a 2% increase in revenue per payer (RPP). On a foreign exchange neutral (FXN) basis, the total revenue was up 3% YOY at $822M. Tinder's direct revenue was flat YOY at $441M, while Hinge's direct revenue grew 27% YOY. Match Group Asia's direct revenue declined 13% YOY. Evergreen & Emerging (Match.com, Meetic, OurTime & Pairs, BLK, and Chispa) direct revenue was down 8% YOY. Q1 operating income was $198M, down 5% YOY, while Q1 adjusted operating income was $263M, down 4% YOY. Tinder's new weekly subscription packages and pricing optimizations are expected to increase revenue as 2023 progresses. Tinder is also focusing on improving women's user experience by providing relevancy, realness, and respect. They are testing Just for You, curated profiles, and adding interactive profile elements to provide a richer and more engaging user experience. Hinge is seeing exceptional momentum in Europe, with plans to launch more targeted marketing efforts in Italy, Spain, and the Netherlands in Q2.

See full article at Match Group website

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First-Dating-App Led Research Study of Hispanics in College

Posted on January 25, 2023

Chispa logoPR NEWSWIRE – Part of the Match Group, Chispa has, for the first time, taken a deep look at the Latin Gen Z population, with a specific emphasis on college-aged singles. Top research findings include: 72% of Hispanic Gen Z college students have met someone online, while Hispanic Gen Z female college students are more than three times more likely to meet a partner online than at church. 74% of Hispanic Gen Z students believe that marriage should not be exclusively between a man and a woman. Chispa is the largest dating app made for US Latinos.

See full article at PR Newswire

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Chispa and Voto Latino Reunite to Encourage People to Vote

Posted on September 21, 2022

Chispa Voto LatinoPR NEWSWIRE – Chispa, the #1 dating app made for U.S. Latinx singles, has reunited with the political organization Voto Latino to educate, empower, and mobilize the next generation of Latinx voters for the 2022 midterm election. The two organizations partnered in 2020, during the Presidential election, to help motivate Latinx voters in what turned out to be a breakout year. ~61% of all Latinos over 18 registered to vote, up 12% points from 2016. Chispa is a Match Affinity dating app created in 2017 by Match Group.

See full article at PR Newswire

BLK, a dating app for black singles, also partners with "When We All Vote", Michelle Obama's initiative with a goal to increase participation in each and every election by helping to close the race and age gap.

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Tinder and Match Asking Users to Urge Senators to Pass Violence Against Women Act

Posted on November 17, 2021

Reauthorize the VAWATHE HILL – Match, Tinder, OkCupid, BLK, Chispa and Plenty of Fish, all of which are part of Match Group, have prompted their users to send an email to their senators "with one click," urging them to support the reauthorization of the Violence Against Women Act. The Violence Against Women Act, originally enacted in 1994, lapsed in 2019 and has not been reauthorized since. The bill would provide grants to state and local governments for programs addressing domestic abuse, sexual assault, dating violence and stalking, in addition to further narrowing the so-called boyfriend loophole to prohibit dating partners convicted of domestic violence or abuse from buying or owning guns. Current law only restricts gun purchases for spouses or formerly married partners who were convicted of abuse or are under a restraining order.

by Mychael Schnell
See full article at The Hill

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