Q: What's your business background?
A: I worked as an international textiles trader for almost half my professional life. But when the Internet arrived, I became completely obsessed. I was also one of the three co-founders of Dailymotion, which we sold in 2011. I eventually started Happn in 2013. I spend three hours a day reading and monitoring what's happening in the world. People ask me from where I get my great ideas. It's simply from working and reading.
Q: How did you develop Happn?
A: We started by asking consumers what they didn't like about dating apps. They told us that they were too virtual, deceptive and time-consuming. We wanted to bring the real world into the dating space. So when you open the app, your timeline shows people who are currently around you. We have 25M users worldwide. We want to make it profitable by the end of 2017 and we're pursuing a freemium model.
by Anna Isaac
See full article at Telegraph.co.uk
Mark Brooks: Everyone is pursuing a freemium model. But that runway will run out soon. Media costs are rising. Dating apps will probably lose their luster. More paid acquisition will be necessary.
