Category: happn

Dating App Happn To Introduce Subscriptions

Posted on April 17, 2017

Happn screenshots1BUSINESS INSIDER – Apr 14 – Happn plans to introduce subscriptions as part of a drive to become profitable this year. Subscribers to Happn wouldn't see any ads, which is how the app is now funded. The app launched 3 years ago and attracted 25M users. The goal is to become profitable in 2017 with 40M users, which means international expansion. The company was also testing artificial intelligence to rank profiles to offer better matches for its users. AI ranking would be introduced within a few months.

by Shona Ghosh
See full article at Business Insider

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Summarized by the Courtland Brooks team

Indian Investors May Hold 49% In Dating App ‘Happn’

Posted on April 14, 2017

Happn iconECONOMIC TIMES – Apr 13 – Dating app Happn officially launched in India earlier this month. Its Indian investors Nimish Arora of DCTex Furnishing, South Indian music label Lahari Music and two high net worth individuals (HNIs) will hold 49% ownership in the French company's Indian subsidiary. Launched in Feb 2014 in Paris , Happn has ~17M users.

by Gaurav Laghate
See full article at Economic Times

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Dating Apps Are The New Norm In Argentina

Posted on April 11, 2017

Tech-romance-hed-2016BUENOS AIRES HERALD – Apr 8 – ~16M Argentines now own a smartphone. The most popular dating app in the country is Tinder. ~15M swipes are made per day in Argentina on the app. Another popular dating app is Happn with 1.4M users. Grindr is also used locally. While many users will still not admit to their relatives or friends that they met their partner through the dating app, it has become more customary to hear of a friend or relative explaining how they met their significant other through them.

by Santiago del Carril
See full article at Buenos Aires Herald

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Happn Asks Men To Wear Red Lipstick Today

Posted on March 8, 2017

Red lipstickREFINERY29 – Mar 8 – Happn is calling upon male users to wear red lipstick today (March 8th), International Women's Day, to show that they take a stand against sexual violence against women. For the initiative, Happn is joining forces with the Mettez du Rouge movement, a global campaign that encourages men to stand against sexual assault.

by Kimberly Truong
See full article at Refinery29

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The Most Searched Online Dating Apps In USA

Posted on February 28, 2017

BUSTLE – Feb 28 – Technology company Quantcast looked at ~480k searches from January 6, 2017 – February 5, 2017 to see what apps people are searching for. Different states seem to go for different apps.

Quantcast map of dating apps

by Lea Rose Emery
See full article at Bustle

See all posts on POF                         See all posts on Happn
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Summarized by the Courtland Brooks team

How To Score Funding

Posted on February 16, 2017

Pic-raise-capitalTECHCITYNEWS – Feb 14 – Online dating is a lucrative industry – recent research estimates that dating apps contribute a £1B to the UK economy every year. VCs are eyeing the sector. Matthew Bradley, an investor at early stage London-based VC fund Forward Partners, is just one of many. "It's a very competitive market, though there's a gorilla in the form of Match Group." Well-funded companies in the space include Happn ($22M), Hinge ($12M) and Once ($9.1M), but figuring out what investors really look for in a dating-tech company is not always entirely obvious. "A viable revenue model would be a good start," Bradley said. But monetising dating isn't easy. On top of that, dating apps don't always make good advertising platforms. "For most dating tech companies the only way to pay back investors seems to be to reach a critical scale of users and be acquired by the Match Group. That's a high risk game," Bradley said. "Well tested, well funded propositions run by super-clever people will always make a mark," he added. Dating apps throw off a lot of data with swipes, pictures and interactions. "There's also plenty of social data to get your teeth into. I don't doubt that adding intelligence to data-rich companies will improve products," he explained.

by Yessi Bello Perez
The full article was originally published at TechCityNews, but is no longer available.

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This post also appears on InternetDatingInvestments.

Summarized by the Courtland Brooks team

Top iOS Dating Apps Are Exposing Users Personal Life To Hackers

Posted on February 6, 2017

Dating apps2WIRED.CO.UK – Feb 3 – The more personal data a company has on its customers, the bigger the risk if it is hacked. A Wired investigation has found some of the dating apps are leaking Facebook details, sharing birthdates and taking precise location details. These were Happn, Hookup Now, AnastasiaDate, and AffairD. The analysis also highlighted the amount of personal data being collected by MeetMe and specific location data being gathered by Once. Happn is supposed to only reveal a person's first name, but it also leaks a person's Facebook ID. Happn acknowledged there was a flaw and said: "We are working on a solution where Happn would act as a proxy, preventing users from being able to identify other users' Facebook IDs in the future." Once was shown to be gathering highly specific location data. The company said it would evaluate whether it needed to collect close location data and remove this feature if it wasn't required. AnastasiaDate allows for a person's date of birth to be visible, despite not being displayed on their profile. During analysis, MeetMe sent data to one advertiser "110 times during a five-minute period while clicking different buttons in the app". Much of this data was sent when an in-app button was pressed. MeetMe said it provides anonymous advertising IDs to firms, which are widely used across the industry, and that it doesn't share personally identifiable info with advertisers.

by Matt Burgess
See full article at Wired.co.uk

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Valentine’s Day: The Most Active Day for dating apps

Posted on February 2, 2017

Find love on keyboardBUSINESS INSIDER UK – Feb 1 – Dating app Happn says its most active day in the US is February 7, one week before Valentine's Day. This makes sense, in a slightly depressing way. People don't want to have a first day on Valentine's Day. A second date on Valentine's Day seems much more reasonable. Happn also saw a spike in the week after New Year's. New year, fresh start in finding a soul mate, it seems.

by Nathan McAlone
See full article at Business Insider UK

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How Happn Founder Came Up With Great Ideas

Posted on January 9, 2017

Didier-Rappaport-founder-HappnTELEGRAPH.CO.UK – Jan 9 – Didier Rappaport explains how an obsession with the internet led him to co-found video website Dailymotion and the Happn dating app.

Q: What's your business background?
A: I worked as an international textiles trader for almost half my professional life. But when the Internet arrived, I became completely obsessed. I was also one of the three co-founders of Dailymotion, which we sold in 2011. I eventually started Happn in 2013. I spend three hours a day reading and monitoring what's happening in the world. People ask me from where I get my great ideas. It's simply from working and reading.

Q: How did you develop Happn?
A: We started by asking consumers what they didn't like about dating apps. They told us that they were too virtual, deceptive and time-consuming. We wanted to bring the real world into the dating space. So when you open the app, your timeline shows people who are currently around you. We have 25M users worldwide. We want to make it profitable by the end of 2017 and we're pursuing a freemium model.

by Anna Isaac
See full article at Telegraph.co.uk

Mark Brooks: Everyone is pursuing a freemium model. But that runway will run out soon. Media costs are rising. Dating apps will probably lose their luster. More paid acquisition will be necessary.

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Happn Partnered With Nescafe For An Original Campaign

Posted on January 7, 2017

01AMOUR – Jan 6 – Dating site Happn and the brand Nescafé have partnered for a new campaign that let Happn users propose a Nescafe coffee date to each other.

Happn nescafe
See full article at 01Amour

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