BUSINESS-STANDARD – May 25 – French dating app, Happn, which went live in 2014 in Paris, is now turning to the Indian market for expansion. Happn plans to set up office in India and launch a digital marketing campaign. Happn would compete with Tinder and Truly Madly. Happn has not had an official launch in the country, but claims to have already gathered 200K customers through word of mouth.
Category: happn
Happn Is Launching A New “See You There” Feature
BUSINESS INSIDER – May 12 – The new feature will allow Happn users to state on their profiles that they are interested in doing a particular activity for the next few hours. Activities range from grabbing a bite to eat, going for a run, or catching a movie. If two people are interested in doing the same activity then a "Crush" (match) will be formed.
Advertising On Happn: From NGOs To Brand Romance
Happn Keeps Growing In US
NYPOST – Mar 1 – The French-based mobile app boasts 13M registered users, up from 10M two months ago. CEO Didier Rappaport said he expects the momentum to continue this year. Rappaport is in New York this week visiting top venture funds about a Series C investing round expected to close in July. So far, Happn has raised $22M. New York City is now Happn's largest US market.
Happn Hires New US Chief Marketing Officer
PRNEWSWIRE – Mar 1 – Happn, a dating app that enables users to discover people they've crossed paths with in real life, has named Serge Gojkovich as US CMO to expand its footprint in the US market. Serge previously served as VP of Marketing for Grindr and Blendr and as CMO for ParkMe.
Tinder Is The Darling Of The Press
OPW – Feb 23 – The press just loves Tinder. In our "Best And Worst Press Coverage" overview, Tinder was the absolute winner in 2015. The mobile dating app appeared in the news on a daily basis with mainly positive press hits (except when CEO Sean Rad was interviewed;).
Here is the list of dating sites/app with best press coverage:
- Tinder
- Match.com
- eHarmony
- Grindr
- POF
- OKCupid
- Happn
- Bumble
- The Grade
- Hinge
The worst press coverage:
On the other site, for AshleyMadison 2015 was an exceptionally horrendous year. The site was hacked, members data was leaked online, and lawsuits followed; without a doubt AshleyMadison was the company with the worst press coverage of all.
Dating Apps Set To Revolutionize Advertising And Job Hunting
CNBC – Feb 19 – According to Jacqueline Gold, CEO of Ann Summers, dating apps are a fantastic way for brands to engage with their audience. Businesses are beginning to see the potential of dating services. Several are being used to advertise fashion and luxury brands, such as JW Anderson, which launched a collection using Grindr in January. Gold doesn't think the presence of ads will put off users, as long as they don't harm the user experience. Dating app are becoming indispensable to users. Didier Rappaport, CEO of dating app Happn, believes these services play an important role in society.
by Luke Graham
See full article at CNBC
Consumer Group Asks Cnil To Look At Happn Data Practices
TELECOMPAPER – Feb 4 – French consumer rights association UFC-Que Choisir has complained to data protection agency Cnil over suspicions that French dating app Happn transferred user data to third-party businesses. Happn co-founder Didier Rappaport denied the accusation.
More Millennials Are Starting To Swipe Left On Tinder
NYPOST – Jan 29 – Millennials are getting promiscuous with their dating apps. "Tinder was the first mobile dating app to go mainstream, but it doesn't have that monopoly anymore," Happn spokeswoman Marie Cosnard said. "We're aware people use several dating apps." BTIG analyst Brandon Ross noted that Tinder's ranking among top-grossing mobile apps has been caught in a downward trend during the past few months (App Annie).
by James Covert
See full article at NYPost
Small Design Tweak Encourages Millions More Users For Dating Apps
BUSINESS INSIDER – Jan 22 – A handful of major companies including Google, Facebook, Twitter, and Amazon encourage developers to let new users to co-opt their existing account information instead of creating a new identity. Facebook recently made a small design tweak that hugely boosted its number of new logins. "We found by using the words 'Continue as [first name]' on the Login opening screen we increased new logins by millions per month," Deb Liu, VP of Platform said. Happn says that once it added Facebook login, it increased its conversion rates by nearly 90%.