WOMENLOVETECH – Sep 14 – CrushTime is Happn's new feature which allows users to discover other users with hyper-geolocation technology. The app displays a timeline of the people they have crossed path during the day. CrushTime was developed after a design thinktank session held with Google. The feature is currently available to female users, and will be available to male users in coming weeks. It's a simple little game that's meant to give users a fun new way to find potential matches.
Category: happn
More Dating Apps Are Hosting Real Life Events
HERALD SUN – Aug 3 – Bumble has a space in SoHo in New York called the Bumble Hive. It offered all kinds of events – many unrelated to dating. Meanwhile, in Sydney, the dating app is also holding events. Happn has hosted an event in a cafe in Paris. The app was inspired by the fact a common first date is coffee. Meanwhile eHarmony has an event at the end of the month called eHarmony Live, aimed at singles who may or may not use the app, to meet each other offline.
by Sarah Swain
See full article at Herald Sun
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71% Of American Men Would Date Someone Who Doesn’t Speak English
MARKETWATCH – July 31 – 72% of Americans find people who speak multiple languages more attractive than those who speak just one, according to a study from dating app Happn and language-learning app Duolingo. Only 25% of Americans speak a language other than English, according to a 2013 survey from YouGov. In comparison, more than half of people in the European Union speak more than one language, and 38% speak English. 64% of Americans would date someone who does not speak their language at all. This was especially true for men, with 71% saying they would date someone who doesn't speak English. "A stranger who speaks a different language is exciting and exotic, and something that a lot of people are willing to overlook if the other person is hot", said Eric Resnick, the online dating coach behind ProfileHelper.com.
Happn Launches Matching Game – CrushTime
MASHABLE – July 6 – Happn is launching a new feature called CrushTime. It's an addictively simple little game that's being tested in Spain and will be rolling out globally throughout the summer. It works by showing users four different profile pictures of people they've recently been near. One of them will be a person who's already liked them, and they have to guess who it is. If users guess right and they're interested, they can connect right then. Users can't decide when they want to play this game. It just appears by chance. When it comes they have to take it.
Happn Is Launching In San Francisco
FAST COMPANY – July 5 – Happn is launching locally in San Francisco. The app is already live in New York City and a few other U.S. markets. In total, the app boasts 2.5M users worldwide. Like Tinder, Happn's functionality relies on users' location, but instead of surveying the surrounding neighborhood or city, it zooms in much more closely, to a 275-yard radius. The app's purpose is to help users "find the people they've crossed paths with." Happn offers users a form of digital flirtation called "charms." If users haven't matched up yet, they can send somebody a charm to get their attention. Every user gets 10 free charms. Once those are used up, they can purchase 10 more for $1.99.
Meet Didier Rappaport, Happn’s Founder
MANAGEMENT TODAY – May 24 – Happn is a location-based dating app that connects users to people whose paths they've recently crossed. Rappaport had a life and a career before the digital world. He started in his family textile business in France. His life changed in the early 90s, with the birth of the internet. "I told my business partner that we should move to the internet, he said no, so I asked how much do you want for my share and left." His first digital venture was an online textile market. Happn came in 2013. It makes its money by a mix of in-app purchases and ads, and currently has 30M, including 1.7M in the UK. Its biggest market is Brazil, but Rappaport puts high hopes on its recent launch in India, with plans to go to China in 2018.
Happn Rolls Out Native And Programmatic Ad Offering
MUMBRELLA – May 25 – Happn plans to diversify its revenue streams under a newly-appointed VP of Advertising, Bertrand Humblot. The app implemented an AdServer in January 2017 to market display formats, both native and programmatic, which has attracted advertisers such as Ikea, Coca-Cola and BMW.
Lahari Audio Gets Stake In Happn
BANGALORE MIRROR – May 25 – Popular Indian music label and film production company acquired a stake in French dating app. Neither the stake nor the amount paid for it were disclosed. Tulsiram Naidu of Lahari said they were approached to buy a stake. "It is a low-risk venture which is already profitable. So there was no saying no to it," Naidu said.
See full article at Bangalore Mirror
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Online Dating Is Hot Money In China
TECHWIRE ASIA – Apr 18 – Asia is obsessed with finding love. The pressure to find a life partner and lock together is intense. "Leftovers" are women or men 25+ who are not in a long-term relationship. A research suggested the Chinese online dating market would generate CNY10B ($1.6B) at the end of 2016. Down in Southeast Asia, various dating apps have cropped up over the years –Tinder and Happn have established presence in the region, but local competition has been heating up. Paktor and LunchClick are homegrown Singaporean offerings while the Philippines makes an entrance with Peek-a-woo and Indonesia with a "halal app" called Mat & Minah.
by Samantha Cheh
See full article at Tech in Asia
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Indian Online Matchmakers Are Evolving To Keep Pace With Times
FINANCIAL EXPRESS – Apr 24 – No more are profiles on a Shaadi.com or Jeevansathi.com handled by parents or aunts as youngsters are getting conscious about connecting with the right person. Further helping them achieve this goal are dating apps such as Floh, TrulyMadly, Tinder, Happn, etc. While dating apps target 18-24 year olds, matrimonial sites are aiming for people 24+. "We don't see people moving away from our models to dating apps to find a partner. In fact, there is a very small number of people that overlaps," asserts Gourav Rakshit, CEO, Shaadi.com. Players in both segments are dependent on a freemium model.
by Chandni Mathur
See full article at Financial Express
