MARKETWATCH – Match Group shares edged up 5.5% to $50.48 following news that a higher priced ($50-$60) membership tier for its Hinge dating app is being tested. However, Match's stock price is down 57% over the last 12 months.
Category: Hinge
Hinge Tests $60 Plan for ‘Motivated Daters’
BLOOMBERG – Hinge sees new opportunity for fast-growing Gen-Z users. Meanwhile, Tinder is testing user interest in new $500 monthly plan. Hinge has a $35 a month offering. The new $50-$60 price offering will be introduced globally in Q1 to offer "highly motivated daters" enhanced features to boost their exposure. The people that subscribers "like" will be seen faster by other users and the offering will provide better recommendations of profiles Hinge thinks the user will be most interested in.
by Michael Tobin
See full article at Bloomberg
Mark Brooks: Many years ago POF tested its first paid offering. For $6 a month, users could get a big round badge on their profiles saying 'serious dater.' That was it. No other benefits. It did well. On the whole, we're leaving money on the table, and users with more money and motivation, and less time, will spend considerably more.
Hinge Allows Users to Add Their “Relationship Type” to Their Profile
TECH CRUNCH – Hinge rolls out a feature that allows users to add their "Relationship Type" to their profile, whether that be "monogamous," "non-monogamous," or "figuring out my relationship type." The update lets users express precisely what they’re looking for to more efficiently minimize unsuited matches. Like Hinge's "Dating Intentions" profile feature, there's a "Backstory" open-text option, so users can add more context about their relationship type.
Match Could Gain From Hinge’s Sustained Growth and Tinder Recovery
BENZINGA – Match Group said Q3 revenue increased 1% YOY to $810M, which beat average analyst estimates of $795M. Paying users increased 2% YOY to 16.5M. Match Group plans to focus on Tinder growth as it heads into 2023. Match Group expects Q4 revenue to be between $780M and $790M. Keybanc analyst Justin Patterson views Match as an improving execution story that should benefit from sustained growth at Hinge and a recovery in Tinder. He views 2023 guidance for 5-10% revenue growth and at least flat margins as reasonable.
by Anusuya Lahiri
See full article at Benzinga
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Hinge Will Try to Thwart Scammers With Video Verification
WIRED – Hinge will begin rolling out video selfie verification, next month. Hinge will ask users to take a video selfie within the app to confirm they are real. Match Group then plans to use machine learning technology and human moderators to compare facial geometries from the video selfie to photos on the user's profile. Once the video is confirmed as authentic, a user gets a "Verified" badge on their Hinge profile.
Dating Apps Test the Price of Love
WALL STREET JOURNAL – A decade into the dating-app era, many apps have switched from free to "freemium" models, offering paid subscriptions and a la carte features that are meant to improve the odds of finding a match. The most popular dating apps all offer paid memberships that can run from $12 a month to $600 a year. Dating app executives say that while paying isn't necessary to find a match, paid features can help users save time and find connections more easily. The free version of Hinge has a limit on the number of likes each user can send and displays blurred photos. The paid version offers users unlimited likes and clearly displays the profiles of users who like them. Another common add-on is a "boost," where a user's profile is shown to more people in a set period. Tinder has 10.9M paid users to date and is currently at work on a new paid feature, says Faye Iosotaluno, the company's COO.
Inner Circle Adds a Suite of Anti-ghosting Features
More Singles Turn to Dating Apps, But Inflation Puts Dent in Plans
by Charles Epstein
See full article at Newsweek
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Hinge Adds More Ways to Connect With New Polls and Video-specific Prompts
Hinge Is Launching in Germany
CASCHYS BLOG – Hinge, a dating app that is designed to be deleted, is now available in Germany. In 2021, Hinge was among the fastest-growing apps in the US, UK, and Australia.
by André Westphal
See full article at Caschys Blog