ECONOMIC TIMES – Organic traction for its dating app Hinge is exceptionally strong in quite a few untapped international markets and it has huge potential globally, the company said. "We've seen a recent surge in organic traction in India without any localization. So, we want to respond to these types of positive signals, and we are accelerating our launch in India," Shar Dubey, CEO of the Match Group. The app is on track to launch in its first non-English speaking market, Germany, in the Q2.
Category: Hinge
Match Group Q1 Results – Revenue up 20%, New CEO
MATCH GROUP – Total Revenue grew 20% YOY to $799M. Operating income was $208M, an increase of 10% YOY. Payers increased 13% to 16.3M, up from 14.4M in the prior year quarter. Tinder Direct Revenue grew 18% YOY, driven by 17% payers growth to 10.7M. All Other Brands collectively grew revenue by 22% YOY driven by 14% RPP growth and 7% payers growth to 5.6M.
Key points from Match Group's letter to shareholders:
- Match Group CEO Shar Dubey is stepping down. She will remain as a director and advisor to the company, and Bernard Kim will resume his role as CEO.
- Match Group has published its 2nd annual Impact Report to share its progress on social, environmental, and governance initiatives.
- In Japan, Tinder launched a co-marketing campaign with Netflix for the dating reality TV show Love is Blind: Japan.
- Tinder Coins, its in-app virtual currency, is on track to launch globally this summer.
- Hinge is on track to launch in its first non-English speaking market, Germany, in Q2.
- Hinge is on pace to more than 10x revenue from 2019 to 2022.
- Match, Meetic, Pairs, and POF all successfully leverage tech features from Hyperconnect into their products.
Tinder Crushes the Dating App Scene, but Its Rivals Are Winning Hearts
by Sara Lebow
See full article at eMarketer
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Which Dating Apps Got the Most Press Coverage Last Year?
OPW – Last year, we mentioned 281 internet dating industry brands in 1,066 posts. Although Match Group and its brands are clearly dominating this list, Bumble takes first place this time, even though only by one post. Here is the full list of companies with the most press coverage for last year.
- Bumble (131 posts)
- Tinder (130 posts)
- Match Group (96 posts)
- OkCupid (43 posts)
- Hinge (42 posts)
- Match.com (35 posts – shared)
- Grindr (35 posts – shared)
- The Meet Group (31 posts)
- Blued (23 posts)
- Spark Networks (22 posts)
Dating Apps Join Forces for Valentine’s Vaccination Push
Hinge Explores Audio Side of Online Dating
GOOD MORNING AMERICA – Hinge has been playing matchmaker with the help of user-uploaded audio clips. "65 to 70% of our users were having trouble assessing chemistry," said Michelle Parsons, Hinge's chief product officer. Users can now upload 30-second audio clips to their profiles, in place of written responses to prompts. According to Parsons, since October, "over one million of Hinge's users have now recorded and uploaded a voice prompt. And ~70% of users have actually played a voice prompt." Some Hinge users have even added clips of songs to their voice prompts, allowing potential matches to listen to music while reading their profile.
Usage of Top Dating Apps Grew 20% YoY in January
IANS – The monthly active users of Tinder, Bumble, and Hinge collectively grew 17% in January 2022, when compared to January 2019, globally. According to Sensor Tower, Tinder has maintained its majority market share among top dating apps in the US for the last five years. From January 2019 through January 2022, Bumble and Hinge's monthly active users reached a fraction of Tinder's, however, their user bases have grown over that time.
See full article at Daiji World
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A Conversation With Jackie Jantos, Hinge’s New CMO
MORNING BREW – Jackie Jantos has been preparing for her new role in more ways than one. With experience at companies like Ogilvy, Coca-Cola, and Spotify, Jantos is also an online dating success story: She met her husband on Match.com. Right now, Hinge only captures ~2.5% of the global dating app market share, but Hinge claims it's the fastest-growing dating app in the US, UK, Canada, and Australia. This year, Jantos said, the company will localize its language offerings in countries like Germany and Sweden. Right now, the app is available in those countries, but only in English. Another one of Jantos's tasks for the year is growing its Gen Z and LGBTQ+ audiences in the US. She won't say what features might come next, but says the company continues to focus on how to help users "express themselves in different and unique ways," adding that users should expect updates to profile development this year.
Voice – the New Secret to Online Dating Success
WALL STREET JOURNAL – Dating apps are giving users the ability to add voice recordings to their profiles. Last October, Hinge added Voice Prompts to its user profiles. "~65% of our users were saying getting to hear someone's voice earlier on in the dating journey would be really valuable," said Michelle Parsons, chief product officer at Hinge. In June 2021, Tinder gave users the ability to add video recordings – including voice – to their profiles. The League dating app did the same back in December 2019. A quarter of League users are taking advantage of the technology.
by Kathryn O'Shea-Evans
See full article at Wall Street Journal
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Hinge Offering $100 Child Care Stipends to Single Parents in Time for Valentine’s Day
