Category: Hinge

Can Online Dating Burnout Be Stopped?

Posted on June 30, 2022

Online dating burnoutBBC – "Decision fatigue", also called "dating app burnout" is a prevalent phenomenon in the app-based dating world. People grow tired of the endless scroll of potential dates. A recent Badoo survey showed more than three-quarters of singles felt burnt out by unrewarding interactions and inappropriate matches from platforms and apps. Hinge also found that 61% of users were overwhelmed by the dating process, which sometimes feels like "a second job". The design of dating apps can also create frustrations for burnt-out users. Many useful features are behind a paywall. It's also tricky to navigate multiple dating apps at once. Hopping between different interfaces can cause problems. Bumble's relationship expert Caroline West suggests approaching dating apps with more intention and to focus on quality over quantity. Bumble has a feature allowing fatigued users to "snooze" their activity so they can take a break and alert matches that they're doing so. For some people, a dating pause is exactly what they need.

by Jessica Klein
See full article at BBC

Mark Brooks: This is a fascinating problem! I keep hearing this come up. Let's talk about this on Swell. Please join me and share your spoken opinion at https://www.swellcast.com/t/STABADJkij64REC.

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Hinge Helps Daters Be More Upfront With ‘Intentions’ Feature

Posted on June 23, 2022

Hinge logo 2020METRO.CO.UK – 'Dating intentions' is the name of a new feature that lets users give a heads up to whoever they might be talking to. Hinge users are now able to choose one of the following dating goals to be shown on their profiles:

  • Life partner
  • Long-term
  • Long-term, open to short-term
  • Short-term, open to long-term
  • Short-term
  • Figuring out my dating goals

by Mollie Quirk
See full article at Metro.co.uk

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Why Some People Are Turning to Face-to-Face Apps First

Posted on June 20, 2022

DateTHE CONVERSATION – People are eager to meet in person, and there are apps that focus on bringing people together in person. One of these is Thursday. It is live just once a week (on Thursdays) and gives users 24 hours to arrange a date. This cuts down on the onerous swiping and messaging. Thursday also hosts in-person events. Using dating apps does take time and effort. A large survey by Badoo found that millennials spend on average 90 minutes a day looking for a date, by swiping, liking, matching and chatting. In 2016, Hinge's data found that only one in 500 swipes resulted in phone numbers being exchanged. This may lead to online dating fatigue.

by Martin Graff
See full article at The Conversation

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Swiping Right On AI

Posted on May 24, 2022

Hinge most compatible picFORBES – Jennifer Flashman, Tinder's director of analytics, explained that in leveraging AI to build better user experiences, the future of dating will increasingly occur over texts and DMs rather than blind dates and phone calls. AI apps are only as good as the data behind them. AI can help recommend the perfect TV show, and it can even help us find a life partner. Hinge has a "Most Compatible" feature, which analyzes a user's preferences and sends recommendations of matches that it thinks will be a particularly good fit. Coffee Meets Bagel shares a selection of curated profiles for users to look at each day at noon via their "smart algorithm". AI could even help combat catfishing and creepy messages. Tinder's "Are You Sure?" algorithm scans messages and compares them against text that's been reported for inappropriate language in the past.

by James Freeze
See full article at Forbes

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Hinge’s Latest Feature Aims to Help Users Spark Conversations About Self-care

Posted on May 17, 2022

Hinge selfcare promptsTECH CRUNCH – Hinge is introducing a new "Self-Care Prompts" feature that is designed to inspire initial conversations between matches about self-care priorities. Hinge's in-app prompts are conversation starters that users answer as part of their profiles and are displayed to potential matches. There are 15 new self-care prompts that users can answer and add to their profiles.

by Aisha Malik
See full article at Tech Crunch

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Match Group to Accelerate Hinge’s Launch in India

Posted on May 6, 2022

Hinge logo 2020ECONOMIC TIMES – Organic traction for its dating app Hinge is exceptionally strong in quite a few untapped international markets and it has huge potential globally, the company said. "We've seen a recent surge in organic traction in India without any localization. So, we want to respond to these types of positive signals, and we are accelerating our launch in India," Shar Dubey, CEO of the Match Group. The app is on track to launch in its first non-English speaking market, Germany, in the Q2.

by Dia Rekhi
See full article at Economic Times

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Match Group Q1 Results – Revenue up 20%, New CEO

Posted on May 4, 2022

Match Group logoMATCH GROUP – Total Revenue grew 20% YOY to $799M. Operating income was $208M, an increase of 10% YOY. Payers increased 13% to 16.3M, up from 14.4M in the prior year quarter. Tinder Direct Revenue grew 18% YOY, driven by 17% payers growth to 10.7M. All Other Brands collectively grew revenue by 22% YOY driven by 14% RPP growth and 7% payers growth to 5.6M.

Key points from Match Group's letter to shareholders:

  • Match Group CEO Shar Dubey is stepping down. She will remain as a director and advisor to the company, and Bernard Kim will resume his role as CEO.
  • Match Group has published its 2nd annual Impact Report to share its progress on social, environmental, and governance initiatives.
  • In Japan, Tinder launched a co-marketing campaign with Netflix for the dating reality TV show Love is Blind: Japan.
  • Tinder Coins, its in-app virtual currency, is on track to launch globally this summer.
  • Hinge is on track to launch in its first non-English speaking market, Germany, in Q2.
  • Hinge is on pace to more than 10x revenue from 2019 to 2022.
  • Match, Meetic, Pairs, and POF all successfully leverage tech features from Hyperconnect into their products.

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Tinder Crushes the Dating App Scene, but Its Rivals Are Winning Hearts

Posted on April 8, 2022

Tinder Bumble Hinge downloadsEMARKETER – Bumble and Hinge attracted more downloads worldwide in 2021 than the previous two years. Meanwhile, Tinder outpaced them both by at ~54M downloads. As of January 2022, the monthly active user base across all three dating apps had grown 17% over the same month in 2019. Hinge posted the fastest growth during this period, at 344%, while Bumble registered a 96% increase. Tinder's already massive user base, however, stayed roughly the same size.

by Sara Lebow
See full article at eMarketer

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Which Dating Apps Got the Most Press Coverage Last Year?

Posted on March 12, 2022

Press coverageOPW – Last year, we mentioned 281 internet dating industry brands in 1,066 posts. Although Match Group and its brands are clearly dominating this list, Bumble takes first place this time, even though only by one post. Here is the full list of companies with the most press coverage for last year.

  1. Bumble (131 posts)
  2. Tinder (130 posts)
  3. Match Group (96 posts)
  4. OkCupid (43 posts)
  5. Hinge (42 posts)
  6. Match.com (35 posts – shared)
  7. Grindr (35 posts – shared)
  8. The Meet Group (31 posts)
  9. Blued (23 posts)
  10. Spark Networks (22 posts)

See the full post at Courtland Brooks Blog

Dating Apps Join Forces for Valentine’s Vaccination Push

Posted on February 14, 2022

Dating apps vaccinated badgesADWEEK – Tinder, Ourtime, Match, OKCupid, Hinge, Plenty of Fish and Grindr are promoting vaccinations to their users. Ahead of Valentine's Day, the apps have allowed users to display vaccination badges and stickers on their dating profiles to advertise their Covid-19 status to increase their chances of finding a match. Data from Hinge has claimed that its users who share their vaccination status on dating apps receive 30% more matches than those who don't. OKCupid has seen ~1M of its users add a badge stating "I'm Vaccinated" to their profile pages, while Grindr also claims that the badge is among its three most popular.

by Stephen Lepitak
See full article at AdWeek