by Paige Murphy
See full article at Adnews
Category: Hinge
Hinge CEO on Overcoming Addiction and Building a Multimillion-dollar Dating App
CNBC – July 7 – Justin McLeod, co-founder and CEO of Hinge, originally created the dating app "to solve my own problem." But after launch, it wasn't working; users weren't finding lasting relationships. Since McLeod was actively using the app himself, he saw its issues firsthand and decided to pivot. McLeod and his team completely rebooted the company in 2015 and again in 2016 – by 2015, Hinge had raised $26M, and Hinge burned through most of its funds. Rather than focusing on growth, engagement and users' time on the app, Hinge started to prioritize getting users on dates. The company created Hinge Labs to help users navigate their relationships beyond their initial match. That year, Hinge had an estimated valuation of $75.5M, after raising $17.5M in a Series A seed round led by Shasta Ventures. In 2019, Match Group announced that it fully acquired Hinge for an undisclosed amount.
It’s 2021, Why Are Dating App Algorithms Still so Bad?
by Emma Hughes
See full article at Wired
Mark Brooks: The science of compatibility profiling and matchmaking is entirely, still, a virgin science. Until we open up our databases to academics and data scientists to do proper experimentation, we will continue to clutch at straws when it comes to really provide more than marginal improvements to long term matchmaking. However, there's a LOT of value in just getting showstopper questions out of the way right upfront. i.e. sexuality preferences, marriage status, marriage-minded?, want kids?, got kids? etc.
Top Dating Trends After Lockdown
Hinge & Uber Team up to Help Single Dog-owners
BODY & SOUL – June 9 – Beginning today until June 21, the first 5k matched Hinge couples in Australian cities where Uber Pet is available will be eligible for a 50% 'Uber Pet' discount code. 69% of Aussie Hinge users say they're more drawn to dog owners. It's considered a priority that your fluffy mate and your future mate get along. "Nobody ever wants to be in a position to choose between a partner and a pet so exploring how a date interacts and feels about your furry housemate early on is valuable," says Dr. Kate Adams, Vet and Hinge puppy chemistry expert. 61% of Aussie Hinge users think someone's choice in pets says a lot about their personality.
by Sophie Goulopoulos
See full article at Body & Soul
Match Group Partners With the UK Government to Promote COVID-19 Vaccinations
PR NEWSWIRE – June 7 – Match Group is working with the UK government to promote COVID-19 vaccinations across its brands including Tinder, Match, OurTime, OkCupid, Hinge, and Plenty of Fish. The apps will run ads for the UK government's Hope Campaign, share vaccine resources, and offer vaccination badges for singles to display on their profiles, as well as free "Super Likes" and other boost-type features for UK users who say they are vaccinated. Members will start seeing the banners and incentives starting this week, and the campaign will run throughout the month of June.
Dating Apps Adding Vax Badges and Filters
ABC7 NEWS – May 24 – In-person dating came mostly to a halt during the pandemic. Now that things are opening up, many people are still taking things slow. OkCupid says there was a 680% jump in the use of the term "vaccinated" in user profiles in April compared to February. Four in 10 daters say they'd cancel a date with someone who didn't want to get the COVID vaccine. In a partnership with the White House to encourage vaccines, dating apps including Tinder, Hinge, Match, OkCupid, and Plenty of Fish announced they will create virtual vaccination status badges. Some apps will also let users filter out potential matches based on vaccination status. Hinge says more than half its users say they plan on going on more in-person dates after getting their shots.
by Victoria Sanchez
See full article at ABC7 News
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Match Group Teams up With White House to Promote COVID-19 Vaccines
PR NEWSWIRE – May 21 – Tinder, Match, OkCupid, Hinge, Plenty of Fish, BLK, Chispa will give vaccinated U.S. users dating "Boosts". U.S. users will get vaccination badges to display on their profiles, as well as free "Super Likes" and other boost-type features. The campaigns will launch in the coming weeks and run until July 4th.
‘People Are Looking for Something More Serious’, Says Hinge’s CEO
THE GUARDIAN – May 21 – Justin McLeod, CEO of Hinge, talks about its massive rise in users, his difficult romantic past, and why people are now ditching their partners and looking for someone new. The pandemic has had a big impact on the dating landscape, he says. People switched to video dating, for a start. It was moving that way anyway, he says, but the "pandemic accelerated it". "There have also been reports of people being in 'quarantine relationships', where it was good enough for the lockdown, but not the person [they were] really looking to be with. And so those relationships are starting to end."
Seniors Are Using Dating Apps and Tinder Leads the Pack
FORBES – May 14 – According to a new survey conducted by Choice Mutual, an independent insurance agency, seniors are increasingly turning to dating apps. The study found roughly a third of seniors who have dated within the last five years have turned to dating apps for help and according to Choice Mutual many have found success. 66% of those using dating apps had a relationship with someone they met through the platform. 35% used Tinder, followed by Match.com (28%), Hinge (25%), Plenty of Fish (25%) and Bumble (24%).