Category: Hinge

Hinge CEO on Dating This Summer

Posted on May 10, 2021

Hinge justin mcleod 2020YAHOO FINANCE – May 10 – Hinge is on pace to double revenue in 2021, with profitable and expanding margins. Justin McLeod, Hinge Founder & CEO, joins Yahoo Finance Live to discuss the company's success amid the pandemic and break down expectations for dating this summer.

Q: A lot of people learned the art of virtual dating, and now things are starting to open up. What does that mean for Hinge?
A: People will definitely be out and dating in person again. As they become fully vaccinated, they plan to start going on a lot more dates in person. People are now prioritizing their romantic lives and finding a partner ahead of their careers, ahead of their family, ahead of their social lives.

Q: Let's dig into this doubling of revenues this year and where that's coming from.
A: We've seen really great growth overall in users, and then also, in revenue per user.

See full article at Yahoo Finance

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Dating Apps Revolutionize Romance in India

Posted on May 5, 2021

India dating picNIKKEI ASIA – May 5 – Dozens of apps — other big names include Woo, TrulyMadly, OkCupid, Happn, Hinge, Tantan, QuackQuack and HiHi — are helping singles to pair up with partners of their choice. According to Statista.com, the online dating segment's turnover in India is expected to reach $783M by 2024 from $454M in 2021, making the country the second-largest national revenue generator for dating apps after the U.S. Currently, dating apps reach 2.2% of India's total population, with projections of 3.6% by 2024, according to industry surveys. Aisle achieved 3M downloads worldwide last year despite competition from Tinder and Bumble. QuackQuack, an Indian dating app launched in 2010, boasts 12M. TrulyMadly, another Indian app, claims 5M users. "Indian society is in a churn," says Delhi-based sociologist Bhavna Kapoor. "Rising education and financial independence among the youth, especially women, are making online dating more popular.

by Neeta Lal
See full article at Nikkei Asia

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More People ‘Digitally Dating’ During Pandemic

Posted on April 19, 2021

Hinge logo new 2016TORONTO SUN – Apr 19 – Hinge saw app downloads increase 96% in Canada, a 40% increase in dates in this country, and a 40% increase in dates in Toronto, in 2020 compared to 2019. "Generally speaking more people are digitally dating right now," said Tim MacGougan, Hinge's chief product officer. "We also find that people are reflecting more on who they want in a partner and what they want out of life."

by Jane Stevenson
See full article at Toronto Sun

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Hinge Launches Video Prompts

Posted on April 13, 2021

Hinge video promptsPR NEWSWIRE – Apr 13 – The top reason why a majority (58%) of people still don't go on virtual dates is because they think it will feel too awkward. Two out of three users believe that icebreakers would help ease any awkwardness while on a video date, so Hinge launched Video Prompts. Video Prompts will show conversation starters on screen that encourage daters to share their interests and personalities. Users select from one of eight unique conversation themes, and once a theme is picked, the collection includes five Prompts for users to ask each other.

See full article at PR Newswire

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Hinge Gives Users £100 Towards Their Second Date

Posted on April 12, 2021

Hinge logo 2020MOBILEMARKETING MAGAZINE – Apr 12 – Hinge is dishing out £100 gift cards to couples going on their second date. It will be given out on a first-come-first-served basis. Couples must confirm that they went on an in-person date through the We Met functionality on the app within the week 12 – 18 April. Hinge will email them with details about how they can receive a £100 gift card (£50 per person) that can be put towards their second in-person date. The deal will end on 30 April or when a total of £15K in gift cards have been awarded.

by Gabby Fernie
See full article at MobileMarketing Magazine

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The CEO of Hinge Predicts a Relationship Boom This Summer

Posted on April 12, 2021

Hinge justin mcleod 2020-1BUSINESS INSIDER – Apr 12 – Hinge had a surprisingly successful 2020. CEO Justin McLeod expects to see more users looking for long-term relationships. He also thinks quick, preliminary video dates will become a permanent part of dating, post-pandemic. According to Hinge's Q4 2020 results, the company tripled its revenues compared with 2019. Its global downloads rose by 63%. Hinge's growth outstripped Tinder, Badoo, Bumble, Happn, and Plenty of Fish.

by Isobel Asher Hamilton
See full article at Business Insider

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The Cost of Finding Love Through Dating Apps

Posted on April 2, 2021

Dating appsNEWSANYWAY – Apr 2 – Which app is the best value for money when it comes to finding a perfect match?

Tinder Gold (1 month) – £7.49 per month – The cheapest app, and the one that dominates the field, is Tinder. Generally speaking, Tinder is thought to be great for young people, especially those who live in big cities and are on the lookout for a more casual dating experience.
Hinge Preferred (1 month) – £19.99 – Hinge is generally targeted at 18–35 year-olds, but unlike Tinder, it's associated more for those who are looking for a serious relationship.
Bumble Boost (1 month) – £20.99 – Bumble still generally falls into the same category of being perfect for young daters who are looking for some flirty messaging and casual dating.
Match.com Premium (1 month) – £29.99 – Match.com is considered one of the more mature dating apps, although it is targeted at millennials and older generations alike.

See full article at News Anyway

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Dating Apps Thriving Amid Pandemic

Posted on March 24, 2021

Dating-apps-on-screen-2020APN NEWS – Mar 23 – According to data by Finaria.it, the combined revenues of the top five dating apps globally hit $100M in January. As the most-profitable dating app, Tinder generated $64.6M in revenue that month. Tinder in-app purchase revenues skyrocketed by 250% in three years, jumping from $403M in 2017 to $1.4B in 2020. Bumble ranked as the second-most-profitable dating app, with $18.6M in revenue and 1.8M downloads in January. Bumble users spent $210M on in-app purchases in 2020, six times less than Tinder users. Hinge, Badoo, and Match followed with $8.4M, $5.1M, and $4.3M in revenue in January.

See full article at APN News

Has Covid Marked the End of the Casual Relationship? Fast-moving Romances Are on the Rise and Here’s Why

Posted on March 23, 2021

Dating1-300x168GLAMOUR MAGAZINE – Mar 23 – New research by Hinge has revealed ~53% of their users now feel ready for a long-term, serious relationship, with one in three singletons now feeling "more urgency" to find a partner. Dating expert Sarah Louise Ryan believes more singletons are looking to settle as they now know exactly what they want. A study by eHarmony showed 36% of people newly living with a partner believe the past two months feel equivalent to two years of commitment, with important relationship points, such as moving in together, were met far faster than before. Hinge reports that 66% of its users are feeling far more optimistic about dating in 2021, and are confident dates this year will be far better than what we had to endure in 2020.

by Kimberley Bond
See full article at Glamour Magazine

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NYC Blind Woman Sues Hinge, Says She Can’t Use the App

Posted on March 22, 2021

Hinge logo 2020NY DAILY NEWS – Mar 22 – A visually impaired Brooklyn woman sued the dating app Hinge on Friday, arguing that it is not accessible to the blind, leaving them left behind on the online dating scene. She argued in the court papers the app violates the Americans with Disabilities Act because it doesn't provide equal access to those with disabilities. She has sued 77 different companies in Brooklyn Federal Court over similar issues.

by Noah Goldberg
See full article at NY Daily News

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