Category: Hinge
Can We Trust the Match Group Cartel With Our Dating Data?
Bumble and Hinge Are Trying to Get People to Meet up in Real Life
MARKETWATCH – June 5 – Bumble is opening a coffee shop and wine bar for New York City daters to get off their phones and meet up in real life. Dine, an app that launched in 2015, lets users match with people and their favorite restaurant and ask them out on the spot. Once a "Dine" request is accepted, users can confirm the time and day they'll meet up at a bar or restaurant they can book through the app. Hinge has also tried to encourage users to get off their phones. In March, it hosted open bar events in New York, LA, Miami and Chicago to celebrate "National Day of Unplugging" by inviting members to put their phone away and meet potential matches in person. One-third of people who have used online dating have never actually gone on a date with someone they met, according to Pew Research Center.
by Jeanette Settembre
See full article at Marketwatch
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Hinge Saw 30% Increase in Gay Profiles After Pete Buttigieg Revealed He Met Husband On It
TOWLEROAD – May 29 – Pete Buttigieg's revelation that he met his husband Chasten on the gay dating app Hinge spurred a sizable increase in profiles created by gay men. There's been a 30% increase in profiles created by gay, male individuals since April 1.
Hinge CEO Justin McLeod on Bringing Data to Dating
STANDARD.CO.UK – May 16 – Justin McLeod founded Hinge after graduating from Harvard in 2011 and rebranded it three years ago, after a 14-year love story culminated in him winning back his now-wife, Kate. Hinge has since become the UK's fastest growing dating app. Now, a date is arranged between users every four seconds. For him, it's all about data. Users are invited to like parts of others' profiles, rather than the profile as a whole, which allows Hinge to "zero in" on their tastes. Instead of lining up 1K potential matches to "mindlessly" swipe through, it is "thoughtful" about who is shown to whom. A feature called Most Compatible uses a combination of AI and a Noble Prize-winning algorithm called Gale-Shapley (aka the "stable marriage algorithm") to send users daily match suggestions. The idea isn't that you're shown "the person you most want in the world" but "someone you like who's also going to like you back", McLeod explains. "A "We Met" feature follows up after the initial match to see if users went on a date and if so, how it went. So far, results have proven the new algorithm is eight times more likely to lead to a date than other apps," he says.
CEO of Hinge: I Had Heartbreak So I Built My Own Dating App
TELEGRAPH.CO.UK – Apr 23 – Earlier this month, Hinge revealed a redesign, with a more 'sophisticated' look, to encourage less swiping and more meaningful communication. The technology behind most dating apps is, says CEO & Founder, Justin McLeod, "literally designed to be addictive". "They're hacking your biology and your neurochemistry to keep you coming back. The parallels to addiction are really striking." In his twenties, he battled drug and alcohol addictions, which saw him in and out of rehab. He now considers himself adept at spotting addictive tendencies. "The drug of choice is now social media, which is free and just as destructive. Hinge is designed to be deleted, and everyone else is designed to be addictive," he adds.
Hinge CEO: Advertising Would Be ‘Antithetical’ to Our Message
How Hinge Hopes to Resist the Gamification of Dating
CREATIVE REVIEW – Apr 11 – Dating app Hinge rolls out a vibrant new interface. CMO Nathan Roth spoke about the app's approach to measuring success and the design features that encourage users to delete it. Hinge is reminding its users repeatedly that it is "Designed to be deleted". The app actively encourages users to meet and take things offline. "We measure success by the number of dates we set up each week," said Roth. Last year, the app launched a feature called 'We Met' to get feedback on its people's dates, with the aim of learning more about individual members and streamlining any future recommendations. "It's working. Hinge members only spend six minutes a day setting up dates." he says. Last year, Hinge also made the news for announcing they were looking to recruit an Anti-retention Specialist, a role which is in the final stages of being filled. Roth says this 'digital wellness expert' will help identify more ways to encourage users to to get off the app.
The Man Behind The Millennial Dating App, Hinge
VOX MARKETS – Apr 9 – Justin McLeod is founder and CEO of Hinge, the relationship app that helps singles discover new people through friends. He grew up in Louisville, KY and studied at Colgate University. After a few years in management consulting, Justin attended Harvard Business School and decided to follow his passion for connecting people. He founded Hinge in February 2011. In October 2016, he relaunched Hinge as the first members-only community for relationship-seeking millennials. Listen to his story here.
Dating Startups Aim For Disruption, But Good Ideas Can’t Buy Them Love From Investors
by Savannah Dowling
See full article at Tech Crunch
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