Category: Hinge

Hinge CEO: Half of Our Users Now Video Dating ‘Out of Necessity’

Posted on October 7, 2020

Hinge justin mcleod 2020-1YAHOO FINANCE – Oct 7 – Social distancing has normalized jumping on FaceTime as a first date, according to the founder and CEO of dating app Hinge Justin McLeod. "90% of our users want to video date, that they enjoyed it and want to do it again and more than half of our users say they want to continue to do this after the pandemic because it's a great vibe check before you invest in going out with a person," he added. Match Group CEO Shar Dubey called out Hinge as a key growth and revenue driver during the company's Q2 earnings call in August.

by Melody Hahm
See full article at Yahoo Finance

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Hinge and Headspace Launch Free Pre-date Meditations

Posted on October 6, 2020

Hinge headspace logosMASHABLE – Oct 6 – From today, daters can access Hinge and Headspace's pre-date guided mediations on hinge.co/headspace at no cost. The meditations last around five to six minutes and they tackle a number of emotions singles might be feeling before a date, from self-doubt to negative self-talk.

by Rachel Thompson
See full article at Mashable

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Hinge Is on Track to Triple Its Revenue This Year

Posted on September 23, 2020

Hinge iconMARKETWATCH – Sep 22 – Since Match made its first investment in Hinge back in 2017, the dating app has seen its user base grow 20 times, according to Match. Hinge was launched in 2012 as an app seeking to move beyond the "hookup culture". When Match initially got involved with Hinge, the app had a fairly limited set of revenue-generating features. Now Match is "finally focusing on monetization," according to Amarnath Thombre, CEO of the company's Americas business, who oversees its non-Tinder properties. The recent push has Hinge on track to triple its revenue this year.

by Emily Bary
See full article at MarketWatch

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Hinge Reports Decline in Ghosting During the Pandemic

Posted on September 20, 2020

Hinge logo 2020HYPEBAE – Sep 17 – Dating app Hinge reports a 27% decrease in ghosting amongst users over the course of August 2020 as compared to August 2019. Hinge users also report going on 17% more dates last month as compared to the year before. Read the full Ghosting report.

by Alexandra Pauly
See full article at Hypebae

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Hinge Users Slam the Dating App for Technical Glitch

Posted on August 27, 2020

Hinge logo 2020YAHOO SPORTS – Aug 27 – On August 25, a technical malfunction caused Hinge to crash. According to Twitter, Hinge users were alarmed that their matches were disappearing after they restarted the app. This is not the first time a glitch like this has occurred for the app. A few days prior, on August 20, users also started complaining about how the app restarted and erased their profiles, matches, likes and conversations.

by Katie Mather
See full article at Yahoo Sports

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How the Pandemic Has Changed Dating

Posted on July 29, 2020

Dating during pandemicTODAY – July 28 – Tinder recorded its highest single day of swiping this year, while Bumble hit a milestone of 100M users. Some apps, like Hinge, are integrating new features, like in-app video chatting, to help people connect online. Dr. Helen Fisher, a biological anthropologist and the chief science advisor at Match.com, says that the pandemic has led to a major change on dating apps. "This pandemic has led to more conversations, more meaningful conversations, more self-disclosure, more intimacy (and) less anxiety about sex and money," she said.

by Kerry Breen
See full article at Today

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Dating Apps Pivot to Video

Posted on July 2, 2020

WALL STREET JOURNAL – July 1 – With social distancing recommendations and laws in effect across the country, meeting people online and developing relationships virtually has never been more popular. Georgia Wells, WSJ's technology reporter and Mark Brooks, CEO of the Courtland Brooks consultancy-agency explore what this shift means for the future of online dating.

See full article at Wall Street Journal

Hinge Rolls out in-app Video Calls, Launches Hinge Labs

Posted on May 21, 2020

Hinge labs picMASHABLE – May 20 – Hinge launches Hinge Labs, the first dating app research program backed by behavioral data and not solely on surveys. The app is now also testing in-app video calls and select markets (Dallas, Denver, Miami, Minneapolis, and Washington, D.C.), and will roll out the feature globally this summer. Logan Ury, Hinge's Director of Relationship Science and Dr. Emily Hittner, Hinge's Director of Research, are at the helm of Hinge Labs. Hinge Labs's first project is analyzing video dating. The team sent out a number of surveys to users during quarantine to track how people are using video dating. The data shows that perception of video chatting is different than the reality. While 58% of users cite fear of awkwardness as the top reason for not video dating, 81% of those who did felt no or "only slight" awkwardness.

by Anna Iovine
See full article at Mashable

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Dating Apps Buck the Downward Ad Spend Trend

Posted on May 12, 2020

Virtual dating picTHE DRUM – May 12 – When the pandemic hit, many questioned how dating apps could survive. But love in the time of coronavirus is ablaze through video calls. In 2019 the number of dating app users in the U.S. was 25M and Match Group posted revenues of $2.05B. Tinder alone pulled in $1.2B in revenue in 2019; up 43% YOY. Last week, Tinder announced plans to add video dating in Q2. Bumble introduced video calls last year, while Hinge launched 'Date From Home' video feature at the start of lockdown in March. "During social isolation, everyone has had to adapt," explains Naomi Walkland, associate director for EMEA marketing at Bumble. "We have seen users spending more time speaking to each other, with call durations averaging at 21 minutes." After introducing the 'Date from Home', Hinge experienced a 30% increase in messages in March (compared to January and February). Dating apps have admitted their ad spend has been largely unaffected. They have found they are able to buy on platforms that would have been out of their reach just months ago.

by Imogen Watson
See full article at The Drum

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Some Dating App’s Users Are Trying to Get People to Violate Social Distancing

Posted on May 11, 2020

Bi articleBUSINESS INSIDER – May 9 – Tinder, Bumble, and Hinge have reported increased use amid the coronavirus pandemic, while touting virtual dating alternatives for users instead of meeting up in person. Swaths of users are still encouraging matches to break quarantine to have sex and go on dates. Artist Samantha Rothenberg, who uses the handle @violetclair on Instagram, has been collecting these screenshots from followers, and said she's received close to a thousand of such stories. She has long collected screenshots of users' horror stories from dating app interactions, which she often will depict in illustrations she posts to her Instagram account. But now, nearly all of the screenshots she's received have had to do with coronavirus.

by Paige Leskin
See full article at Business Insider

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