by Paige Leskin
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Category: Hinge
How COVID-19 Killed Hookup Culture and Saved Romance
FAST COMPANY – Apr 21 – The use of Match, OkCupid, Tinder, and Hinge is surging, and video dating is becoming more and more normal, as people look for meaningful connections. But, with the world enduring a new lonely normal, single people are having to adapt, and there are few other options than video dating. Many of the world's biggest dating brands have rolled out new in-app video calling features – offering virtual happy hours, hotlines to dating experts, and ways to "date" people around the globe. The major dating apps are reporting surges in messaging. On Tinder, daily conversations have risen by 20%; OkCupid has seen a 30% increase in messages sent on the app globally since March 11. "We readjusted and reprioritized our road map," said Match's CEO Hesam Hosseini. Video chat wasn't a priority before the pandemic, when only 6% of users expressed interest in the feature. Due to the lack of other options, that interest has spiked to 69%. "I think we'll look back on this period and find that folks were forming pretty strong connections."
by Talib Visram
See full article at Fast Company
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Dating Via Video Chat Takes off Amid COVID-19
CTV NEWS – Apr 21 – Since the outbreak of coronavirus, a number of video-based dating apps have begun to surface, including Swivel and Quarantine Together. Even established dating apps such as Bumble are making adjustments to adapt to the new reality. One of the latest apps helping users connect via video is Teleport, formerly known as Firstdate. Founded in Toronto, the platform features a series of paid speed dating "events" organized by professional matchmakers from across the world. Users are hand-picked to join events based on compatibility. They meet with five people for six minutes each in an effort to find a match. The unique thing about the app, explained co-founder Chad Goodman, is that users can't look at each other's profiles before meeting. The app currently has ~6K users and is active in 21 countries. According to Goodman, video allows people to focus on what really matters when looking for a partner – a great connection. Hinge has a new "Date from Home" feature where users can tell someone whether or not they're ready for a virtual date.
by Jennifer Ferreira
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Hinge Launches New Podcast, Called “Dating Sucks”
As Match Breaks Away, Investors Shouldn’t Break Up
WALL STREET JOURNAL – Apr 13 – Like many of its Internet peers, shares of Match Group fell precipitously through mid-March as investors feared users would abandon subscriptions in the face of lockdowns. In an investor update on March 31, Match noted results would likely be around the low end of ranges it previously shared. And while the company also said it could be challenging to boost revenue sequentially in the second quarter, it still expects to show YOY growth. Match said the length of conversations on Tinder is up anywhere from 10% to 30% in many countries. Tinder accounted for 56% of Match's revenue in 2019. Relationship-focused app Hinge has seen a 30% increase in messages in March compared with January and February. A recent survey from Jefferies highlighted growth opportunities across Match's portfolio. The survey showed that, while just 13% of dating-app users say they already pay for services that increase their chances of finding a match, 47% said they were likely to pay for those services in the future.
Hinge Launches ‘Date From Home’ Feature
MASHABLE – Apr 8 – Hinge is launching "Date From Home," a feature where users can easily tell someone whether they're ready for a virtual date. Hinge recently added a pop-up message to the app, advising its users to date at home. It points out that 70% of its members are down for a "digital date," over a platform like FaceTime or Zoom. While matches are messaging each other, the 'Date from Home' menu will appear and ask if they're ready for a digital date. Responses will remain private until both users are ready, and the feature will notify them. Then it's up to the users to take it from there.
Grindr Is the Dating App That Drains the Most Battery From a Mobile
GAY TIMES – Mar 30 – Uswitch has analysed the 50 most popular apps on major app stores and looked at how many battery-draining permissions an app used, and when it came to dating apps Grindr came out on top. Grindr had 28 battery-draining permissions, it was followed by Bumble which has 20, Tinder which has 18 and Hinge which has 13. Google has 72 battery-draining permissions, Facebook 50 and Facebook Messenger 46.
by Matt Moore
See full article at Gay Times
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During Coronavirus Lockdown, Tinder Surpasses Bumble, OkCupid and Hinge Downloads
FOX BUSINESS – Mar 25 – While many businesses have suffered dramatically under the coronavirus, its been a great week for Tinder, which saw an increase in first-time installations of the app in the U.S., according to Sensor Tower. First-time installs of Tinder were up 13% last week in the U.S. compared to the week of March 2, but were down 5% worldwide for the same comparison period. Bumble's downloads fell 10% in the U.S. and 11% worldwide, Hinge downloads fell 7% in the U.S. and 12% worldwide, and OkCupid fell 16% in U.S. and down 20% worldwide.
by Lucas Manfredi
See full article at Fox Business
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OKCupid: “Now Is Not the Time to Go to a Bar”
by Carly Stern
See full article at DailyMail.co.uk
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How COVID-19 Is Affecting Dating Apps for Singles
NEWSWEEK – Mar 18 – With more and more people practicing social distancing, it's unclear how exactly single people are supposed to date as concerns over COVID-19 become increasingly severe. These are the approaches that dating apps and services are taking. In a statement, Hinge wrote that users' safety was most important. On its website, it provided important tips from WHO, including social distancing, washing hands, avoiding face touching and staying up to date. Tinder is sharing a similar message with a new card that appears for swipers, adding that people should carry hand sanitizer and maintain distance during social events. The ethically-non-monogamous-focused dating app #Open is advising users in a message to not meet new partners in person and to instead make use of video and phone calls. Now is not the time to be making new connections," said #Open co-founder David Epstein.
by James Crowley
See full article at Newsweek
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