Category: Hinge
Hinge Survey: Majority Of Dating App Users Want Relationship
INDEPENDENT.CO.UK – Aug 29 – The dating app Hinge surveyed its users, and found that only 2% stated that they just wanted casual ‘hook-ups’, whereas 63% were looking for relationships and 33% for dates. This has led them to add a new feature: users can disclose their ‘relationship intentions’ on their profile.
by Olivia Blair
See full article at Independent.co.uk
Dating Apps Are Popular To Build But Not The Easiest Businesses To Sell
INSTITUTIONAL INVESTOR – Aug 14 – When Match bought POF for $575M in July, smaller dating sites felt encouraged. Mark Brooks, an Internet dating business consultant who has worked with POF, says the news prompted one start-up to approach him with a business plan. "They told me they'd like to get purchased by Match in six to nine months," Brooks says of the would-be clients. He had to set them straight, explaining that the POF acquisition was many years in the making. POF had impressive back-end features and 100M users. Bill Pescatello, a partner at Lightbank, a VC firm in Chicago, feels very optimistic about online romance. "It's crazy looking back to see how Tinder and other mobile apps have changed the game," he says. Tinderites may be anywhere from age 18 to 35, the younger set being those not yet interested in marriage prospects and likely to stay with the service for a longer time, notes Brooks. Another popular apps are Coffee Meets Bagel and Hinge. Dawoon Kang, CMB co-founder, says she believes her site will grow to rival Match. That kind of confidence made it easy for her to turn down Mark Cuban’s offer to buy the company for $30M.
by Lila MacLellan
See full article at Institutional Investor
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Cheating Men Abandon Dating App Hinge After Being Exposed
MIRROR.CO.UK – May 21 – Last week, Hinge decided to include Facebook relationship status in the profiles. ~450 men abandoned the app over the course of one weekend. A Hinge spokesman said: "We see a natural attrition rate week to week, but this was 40% higher than normal for men. Women, on the other hand seemed to appreciate the news, with 26% more than normal joining."
Hinge Profile Will Now Include Facebook Relationship Status
MASHABLE – May 15 - Hinge has released an update that immediately makes public users' relationship statuses. "Married, engaged or in a relationship on Facebook? Version 3.5 of Hinge will publish that info to your profile," says Hinge. Hinge says the decision was in response to a recent poll by GlobalWebIndex, which found that 42% of Tinder users are already in relationships.
Tinder Could Change The Way Investors Think About Online Dating
QZ.COM – Mar 25 – In March, Tinder announced it was moving to monetize its service with Tinder Plus. For a company said to be valued at ~$1B, the move was inevitable, but also risky. Tinder has built its reputation and user base around a casual, fun and totally free-of-charge experience. Competitors will likely be keeping a close eye on whether Tinder is able to cash in on its estimated 50M+ active users. “Tinder is certainly setting the pace and is kind of the bellwether for whether these apps can be monetized,” said Justin McLeod, CEO of dating app Hinge. “The investment dollars are going to depend going forward on whether Tinder is able to monetize.”
by Ryan Bort
See full article at QZ.com
Hinge Makes India Debut
FINANCIALEXPRESS – Mar 19 – After being launched in London last month, dating app Hinge will now be available to smartphone users in India. Hinge, which has so far raised $20M, is also open for a strategic partnership in India. “While we do not plan to raise any more funds at the moment, we are looking at regional partnership that would help in building our app’s presence in the country,” added Justin McLeod, CEO, Hinge.
by Anushree Bhattacharyya
See full article at FinancialExpress
‘Hinge’ Comes To Canada
GLOBALNEWS – Feb 26 – 30-year-old CEO Justin McLeod said Hinge is more like meeting people at a “friend’s house party” than the random matching that goes on in many other apps in the marketplace. Hinge shows a list of about 20 potential dates once a day that’s curated from friends of friends. Toronto is the first Canadian city where Hinge launched on today.
Why Are The Founders Of Grindr And Hinge Still Single?
by Jennifer Wright
See full article at NY Post
Rise Of Niche Tinders
TECH CRUNCH – Feb 17 – Tinder-like app keep popping up. There is Hinge for yuppies, The League for elitists, Bumble for shy guys, The Catch for wordsmiths, Meld for black professionals, Willow for those who care about personality not looks, HeavenlySinful for those who want to get laid, etc. Right now, Tinder seems to be sticking with its one-app-fits-all approach with no plans on catering to niches. It’d be wise for IAC to at least explore the idea of building its own Micro-Tinders, adding some more segmentation into its main app. There are a lot of hot people to swipe right, but finding someone who is a good match can take plenty of train wreck dates. Better sorting preferences could connect people who are actually compatible.