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Category: Hinge

‘Hinge’ Comes To Canada

Posted on February 26, 2015

Hinge logo new dec 13GLOBALNEWS – Feb 26 – 30-year-old CEO Justin McLeod said Hinge is more like meeting people at a “friend’s house party” than the random matching that goes on in many other apps in the marketplace. Hinge shows a list of about 20 potential dates once a day that’s curated from friends of friends. Toronto is the first Canadian city where Hinge launched on today.

by Erika Tucker
See full article at Global News

See all posts on Hinge

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Why Are The Founders Of Grindr And Hinge Still Single?

Posted on February 23, 2015

Simkhai mcleodNY POST – Feb 22 – Joel Simkhai, the founder of Grindr, is still single despite his success setting others up. So is Justin McLeod, the founder of Hinge. “The number one question I get if they’re a Grindr user is, ‘Do you have access to my chats? What do you know about me?’” says Simkhai. Justin McLeod’s doesn’t mention he’s the CEO either. He says he’s been in multiple relationships thanks to Hinge, some lasting a few months. Still, he says, “If I were an expert at dating I would not have started a dating site.” Simkhai agrees. “One of the reasons I started Grindr was that no one ever set me up!”

by Jennifer Wright
See full article at NY Post

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Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Rise Of Niche Tinders

Posted on February 17, 2015

Rise-of-the-micro-tinderTECH CRUNCH – Feb 17 – Tinder-like app keep popping up. There is Hinge for yuppies, The League for elitists, Bumble for shy guys, The Catch for wordsmiths, Meld for black professionals, Willow for those who care about personality not looks, HeavenlySinful for those who want to get laid, etc. Right now, Tinder seems to be sticking with its one-app-fits-all approach with no plans on catering to niches. It’d be wise for IAC to at least explore the idea of building its own Micro-Tinders, adding some more segmentation into its main app. There are a lot of hot people to swipe right, but finding someone who is a good match can take plenty of train wreck dates. Better sorting preferences could connect people who are actually compatible.

by Josh Constine
See full article at Tech Crunch

See all posts on Tinder

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Hinge Launches In London

Posted on February 13, 2015

Hinge picVENTURE BEAT – Feb 12 - Hinge is today launching outside the U.S. for the first time, kicking off in London. Hinge uses Facebook to match people with friends-of-friends. Hinge will be launching in Canada soon as well.

by Paul Sawers
See full article at Venture Beat

See all posts on Hinge

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Which Dating Sites Received The Best And Worst PR In 2014?

Posted on February 7, 2015

Good press bad press post 2015CB – Feb 7 – A lot of companies that traditionally receive a lot of press hits appeared to be lacking this year, including POF, Badoo, SNAP Interactive and Zoosk. Tinder got the most press coverage in 2014, followed by Match.com. Articles mainly highlighted Tinder's impressive growth. It also scored some negative press, most notably the Whitney Wolfe lawsuit. We heard a little less about eHarmony last year, but they still received solid press coverage thanks to their new eH+ service and the announcement of a plan to launch a "jobs matchmaker". OkCupid, as usual, made the list along with AshleyMadison, Grindr and Hinge. There were also companies with more sad than good news. Cupid was one of them. They sold their casual dating sites in 2013, posted weak 2013 annual results, tried unsuccessfully to revive their business, and even launched new services such as LoveBeginsAt and dating app Tangle. In December the news came out that the company decided to sell the remaining mainstream dating sites and quit the dating business. It was not an easy year for Spark Networks either. After some bad news for investors, a fight between the company leadership and Osmium partners began, ending in July with Osmium appointing 4 new directors to the Spark´s board. CEO Greg Liberman left the company in August and layoffs began in September.

Read the full post on CourtlandBrooks blog

Post by Courtland Brooks Internet Dating Marketing Consulting

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Led By Tinder, The Mobile Dating Game Surges

Posted on February 5, 2015

MACHINE-articleLargeNY TIMES – Feb 4 – Many app makers are trying to capitalize on the Tinder method of simple, smartphone-based dating. They add a twist to the swipe. Hinge sifts only through Facebook connections for friends of friends. Clover offers Tinder-like features but with an added bonus called “On-Demand Dating.” Users pick a location and a date, and Clover sends someone to meet them. Tinder processes ~1B swipes a day and matches ~12M people a day. Amarnath Thombre, president of Match.com in North America, said that in the last year it had registered a 35% increase in the people who use Match app, and a 109% increase in the number of people who use only the app to reach Match every month.

by Molly Wood
See full article at NY Times

See all posts on Tinder          See all posts on Hinge
See all posts on Clover          See all posts on Match.com

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Hinge Raises $12 Million

Posted on December 12, 2014

Hinge logo new dec 13MASHABLE – Dec 11 – Mobile startup Hinge has raised $12M in Series A funding. Hinge had previously brought in $8.6M in seed funding and convertible notes. Shasta Ventures led the round, along with previous investors including Lowercase, Great Oaks, Eniac and CAA ventures. The funding will be used to bring the app into more markets. Hinge is currently available in 28 cities, 24 of which were launched in 2014. The company recently brought in former Spotify employee Eric Bogs to heads up its engineering team.

by Jason Abbruzzese
See full article at Mashable

See all posts on Hinge

This post also apperas on InternetDatingInvestments.

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Hinge Is Giving Tinder A Run For Its Money

Posted on October 23, 2014

Hinge logo new dec 13BUSINESS INSIDER – Oct 22 – Like Tinder, Hinge lets users see profiles of single people nearby. They can like or nix a profile. Unlike Tinder, Hinge only connects friends of friends. At the end of 2012, Hinge only had $32K left in the bank. Justin McLeod's, Hinge's founder and CEO, raised $100K a few months prior, but only a few thousand people were using it. $25,000 went to a hail-mary pass: a massive 2K-person launch party in Washington. Two weeks before the party, Apple rejected Hinge's app. The morning of the party, Apple finally approved the app. Hinge is now one of New York's hottest startups. In July Hinge raised $4.5M, bringing its total funding to $8.6M. The app makes ~8M matches a month. (Tinder, by comparison, makes 15M matches per day).

by Alyson Shontell
See full article at Business Insider

See all posts on Hinge

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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Hinge Launches In Miami

Posted on September 24, 2014

Hinge logo new dec 13SOUTH FLORIDA BUSINESS JOURNAL – Sep 23 – Hinge, based in New York City, connects people who have mutual friends on Facebook. Unlike Tinder, it removes the cloak of anonymity. The company has raised ~$8.6M. Hinge launched in Tampa and Orlando as well as Miami on Tuesday, bringing the app to 16 cities across the U.S.

by Celia Ampel
See full article at South Florida Business Journal

See all posts on Hinge

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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New Dating Apps Match Facebook Friends

Posted on September 18, 2014

Dating appsHOUSTON CHRONICLE – Sep 16 – Hinge launched in Houston last month. The dating app mostly matches users with their second- and third-degree connections on Facebook. Other sites and apps are taking the same route. Coffee Meets Bagel gives users a single daily match culled from their extended Facebook network. SparkStarter, which launched earlier this year, lets users match up with friends of Facebook friends. Even Tinder has a Facebook component that reveals whether the users know any of the same people. Connecting over Facebook takes away the relative anonymity of online dating.

by Alyson Ward
See full article at Houston Chronicle

See all posts on Hinge
See all posts on Coffee Meets Bagel
See all posts on Tinder

Summarized by Courtland Brooks Internet Dating Marketing Consulting

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