Hinge – Page 36 – Online Personals Watch

Hinge Tells Charming Dating Stories In Ads In NYC

Posted on October 17, 2017

ADWEEK – Oct 16 – Hinge's 'Let's be real' campaign started with real user data – their responses to what Hinge calls "prompts" – questions the app asks its users in an effort to glean info about their likes, dislikes, quirks and general personality types.

by Tim Nudd
See full article at Adweek

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Summarized by the Courtland Brooks team

Hinge’s CEO Says A Good Dating App Doesn’t Rely On Algorithms

Posted on October 2, 2017

WASHINGTON POST – Sep 30 – In 2012, Justin McLeod founded Hinge. Initially, the app was very similar to Tinder except that it aimed to pair users with friends of Facebook friends. In 2015, after Nancy Jo Sales's story in Vanity Fair about how Tinder had created a "dating apocalypse" went viral, Hinge nixed its Tinder-like swiping interface and relaunched, calling itself "the relationship app." Part of Hinge's re-branding involved adding profile questions that would allow users to highlight their more authentic selves. "We found that most people don't think some super-special algorithms would be able to find their right person. I don't think we're there yet", he said.

by Dale Markowitz
See full article at Washington Post

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Hinge’s New App Lets Users Play Matchmaker

Posted on September 20, 2017

TECH CRUNCH – Sep 19 – Hinge is introducing a new, standalone app called Hinge Matchmaker that will allow people to see which of their friends are on Hinge, and then make recommendations by suggesting potential matches. The new app is more of an experiment at this time, meant to gauge consumer interest in this type of service.

by Sarah Perez
See full article at Tech Crunch

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Hinge Is Rewarding Successful Couples With ‘Milestone’ Gifts

Posted on August 19, 2017

THE VERGE – Aug 17 – Hinge is running a weeklong online promotion in which couples who met on the app can redeem their love for a physical gift (bottle of wine, pillow…). The reward system is measured through "milestones" like becoming exclusive, moving in, or getting married. A spokesperson for Hinge said they will verify the date a couple connected on the app, and then take their word that they've reached the milestone.

by Megan Farokhmanesh
See full article at The Verge

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Hinge Created Snapchat Geofilters To ‘Crash’ 25 Weddings Across The U.S.

Posted on August 7, 2017

ADWEEK – Aug 5 – With a Snapchat campaign deployed to 25 weddings, dating app Hinge created custom geofilters for every wedding specifically for those sitting at "The Singles Table." The filters – launched on July 22 and 23—featured a baby blue table in the lower left hand corner next to the phrase "Where's my date, Hinge?" According to Hinge, 1,500 people saw the geofilters during the weddings, with ~10% actually using it for their own photos. The company also saw an uptick in total downloads, with a 60% increase over the average number of downloads during the geofilter's activated hours.

by Marty Swant
See full article at AdWeek

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Hinge Is Available On Android

Posted on July 13, 2017

MASHABLE – July 11 – Hinge did a total relaunch in October and since then has only been available on iOS. Hinge says they are now seeing fewer connections, but there are more chats happening and numbers being exchanged. They report that a "like" is now 20 times more likely to turn into an IRL date that it was on the old app. The Android app should make it easier for international users to access the apps.

by Cassie Murdoch
See full article at Mashable

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Summarized by the Courtland Brooks team

Dating Apps Are Embracing Video

Posted on June 30, 2017

TECH CRUNCH – June 28 – This week, both Hinge and Zoosk's Lively are rolling out support for video, each in their own way. Hinge will now allow users to add videos up to 30 seconds long into their profile by pulling from those that already exist on their phone. However, it's shying away from short-form, disappearing videos like those found in Instagram, Snapchat, or Messenger "Stories." Meanwhile, Zoosk's newer product Lively is hoping to capitalize on video to bring more people to its app. In Lively, users upload photos and videos that are then turned into story collages, which also include transitions and movement. Again, the idea is that using video can show off someone's personality much better than static, photo-only profiles. Now, Zoosk is pushing the bar even further in terms of video with the launch of live video chat. Users will be able to pick a topic and start chatting with others who are also available to chat. But the screen will be blurred so users feel more comfortable. Bumble will roll out its own video support as well. Even Match.com is getting into the video game with its Stories feature.

by Sarah Perez
See full article at Tech Crunch

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Hinge Is Adding Video

Posted on June 28, 2017

MASHABLE – June 27 – Hinge is launching a new video feature that will allow users to add clips to their profile. Hinge's CEO Justin McLeod says, "it adds more texture to profiles, so people can really get a good sense of you." They're not the first of the major apps to go in this direction. Match is launching Stories, a tool that lets users stitch together photos, videos, and voice to tell people about themselves. Back in January, Bumble announced it was adding disappearing snaps, but it has not yet made that feature available. So that makes Hinge the first to actually roll it out.

by Cassie Murdoch
See full article at Mashable

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Summarized by the Courtland Brooks team

Hinge Is Launching Online Magazine IRL

Posted on April 27, 2017

MASHABLE – Apr 26 – Dating app Hinge has launched IRL, a new digital magazine. It will be updated daily with advice that draws on data Hinge has collected over the years. Justin McLeod, Hinge's founder & CEO, said that "singles wanted a safe space to ask dating app related questions and receive reliable, data-backed advice." IRL's Editor in Chief is Molly Fedick. At the moment, IRL has six different columnists including a dating coach, a sex writer and educator.