Category: Hinge

Dating Apps End Their Best Month of Revenue Ever

Posted on May 16, 2025
A bar graph illustrating worldwide consumer spending on dating apps Hinge, Bumble, and Tinder in 2024, showing a total of $4 billion with year-over-year growth percentages for each app.

APPFIGURES – In April, the top three dating apps cashed their biggest checks yet. $4B. That’s how much users spent in the top 3 three dating apps so far in 2024 as a result of increasing prices, aggressive monetization, and new subscription tiers. Hinge’s basic subscription, which has a variable cost based on age and location, can cost $45/mo. Double what it was in 2020. Bumble and Tinder have done the same. Bumble lost momentum in the last year, but even it is seeing revenue rise. ±$76M in app in April, up 25% from January of 2024. Tinder saw $171M of gross revenue in April, up 35% from January of 2024.

See full article at AppFigures

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Hinge Releases Book and Substack Series of Real Love Stories

Posted on May 13, 2025
Cover of 'No Ordinary Love: An Anthology of Love Stories Almost Never Told,' published by Hinge

ADWEEK – Hinge has launched the second phase of its “No Ordinary Love” campaign to reconnect Gen Z with romance amid dating app fatigue. The initiative features real love stories from Hinge couples, written by contemporary authors and released as both a hardcover book and a five-part Substack series. The campaign, produced with Dazed Studio, includes book club events in New York and London, and targets Gen Z’s growing interest in literature.

by Brittaney Kiefer
See full article at AdWeek

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Match Group Announces Q1 Results

Posted on May 8, 2025
Logo of Match Group

PR NEWSWIRE – Match Group reported $831M in Q1 2025 revenue, down 3% YOY. Paying users dropped 5% to 14.2M, though revenue per payer slightly increased. Operating income fell 7% to $173M. Tinder continued to see a decline in direct revenue, down 7% as paying users fell 6%. Hinge’s revenue rose 23% as paying users increased 19%. CEO Spencer Rascoff is driving major restructuring, cutting 13% of the workforce (325 employees) and consolidating teams to save ~$100M annually. New product features include Tinder’s AI Discovery and The Game Game, plus an improved AI match algorithm on Hinge that boosted match rates by 15%. The company also expanded globally across multiple brands. $195M in stock was repurchased.

See full article at PR Newswire

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Dating Apps Turn to AI to Help Gen Z Users Improve Flirting and Conversation Skills

Posted on May 1, 2025
Bumble's 'Instant Match' feature

WIRED – Dating apps are introducing AI-driven tools to help users improve conversation skills and reduce awkward interactions. Tinder launched “The Game Game,” an AI voice simulator that places users in fictional scenarios and offers feedback to boost flirting confidence. Grindr is testing an AI “wingman” powered by Anthropic and AWS, designed to craft witty messages, highlight past connections, and summarize chats. Hinge released a connection guide with fill-in-the-blank templates to help Gen Z users navigate real-life interactions and overcome a fear of appearing “cringey.” Bumble introduced “Instant Match,” which lets users scan QR codes at events to match instantly and view shared interests, bypassing small talk.

by Elana Klein
See full article at Wired

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Hinge Appoints First Chief Risk Officer to Strengthen User Safety

Posted on May 1, 2025

Hinge Jeff DunnHINGE – Hinge has named Jeff Dunn as its first Chief Risk Officer. Previously VP of Trust & Safety, Dunn will now oversee risk and safety across the platform. He brings experience from Google, ICANN, and Harvard, and has led the development of features like the Comment Filter and AI-powered anti-harassment tools.

See full article at Hinge

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Hinge CEO’s Daily Habit for Mental Resilience

Posted on March 31, 2025
Hinge CEO Justin McLeod

CNBC – Hinge CEO Justin McLeod swears by a simple daily habit: writing a gratitude list. Whenever he feels down or stressed, listing 10 things he’s grateful for instantly shifts his mindset. He says this practice helps him stay grounded, productive, and mentally sharp. Backed by research, journaling – whether for gratitude or reflecting on painful experiences – can boost problem-solving, emotional resilience, and long-term growth.

by Ashton Jackson
See full article at CNBC

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Hinge Launches $1M Fund to Support In-Person Events for Gen Z

Posted on March 31, 2025

HingeNBC PHILADELPHIA – Gen Z is struggling with loneliness and burnout from digital dating, so apps like Hinge, Bumble, and Grindr are pivoting to in-person events to help young people reconnect. Hinge just launched a $1M fund to support 100+ local community events in London, part of its global "One More Hour" initiative aimed at encouraging real-world socializing.

by Sawdah Bhaimiya
See full article at NBC Philadelphia

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Top Dating Apps by Press Coverage in 2024

Posted on March 28, 2025

Top Dating Apps by Press Coverage in 2024OPW – In 2024, we selected and summarized close to 700 of the top news items from the online dating industry. These 10 companies made the most headlines in 2024, driven by leadership changes, product launches, lawsuits, and bold strategic moves:

  1. Match Group – Topped coverage as Elliott bought a $1B stake, partnered with OpenAI, launched a buyback, and reshuffled leadership.
  2. Tinder – Named Faye Iosotaluno as CEO, expanded ID verification globally and launched a celeb-only dating app
  3. Bumble – Cut 350 jobs, launched AI scam detection, bought Geneva, and rethought "women make the first move."
  4. Hinge – Rolled out chat limits, Hidden Words, and launched a $1M fund to drive in-person Gen Z connections.
  5. Grindr – Marked 15 years, expanded into long-term dating, saw 85% stock growth, and faced HIV data lawsuits.
  6. Archer – Surpassed 1M downloads, added selfie verification and AI moderation.
  7. Feeld – Nearly doubled revenue to £39.5M, rebranded, and launched a magazine on non-traditional relationships.
  8. Matrimony – Launched MeraLuv and WeddingLoan.com, but faced a major setback as Google removed its apps.
  9. Muzz – Reached 10M users, debuted Muzz Social, launched matchmaking in Pakistan, and introduced chat limits.
  10. OkCupid – Turned 20 years old.

See the full report on the Courtland Brooks blog.

Hinge Grows Amid Dating App Fatigue

Posted on March 17, 2025
Hinge banner

ADWEEK – Hinge is growing despite dating app fatigue, with 39% revenue growth in 2024, outpacing Tinder and Bumble. Its “It’s Funny We Met on Hinge” campaign attracts new users, especially women, by showcasing real-life love stories. Unlike competitors, Hinge spends less on ads, relying on creator-led marketing to engage Gen Z (56% of users). The app prioritizes inclusivity (15% LGBTQ+ users) and launched Match Note to support marginalized daters. Its One More Hour program tackles loneliness, reinforcing its mission to get people off the app and into real relationships – a strategy driving its global expansion.

by Brittaney Kiefer & Paul Hiebert
See full article at AdWeek

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AI Is Changing Online Dating With Smarter Matches and Better Conversations

Posted on March 17, 2025
AI Is Changing Online Dating With Smarter Matches and Better Conversations

BBC – AI is being integrated into dating apps to help users craft bios, refine conversations, and suggest date ideas, with Match Group investing in AI-driven features to improve interactions. Despite concerns, over one in ten UK adults use online dating services, making it the most popular way to meet partners. While Tinder, Hinge, Bumble, and Grindr saw a drop in UK users between May 2023 and May 2024, dating apps continue to play a major role in modern relationships. AI tools aim to streamline the dating process, reduce awkward first interactions, and help users find compatible matches more efficiently. Meanwhile, a growing trend toward in-person dating events suggests that the future of dating will blend technology with real-world connections.

by Julia Bryson
See full article at BBC