Category: Hinge

Hinge Extends “It’s Funny We Met on Hinge” Campaign

Posted on August 18, 2025

ADWEEK – Hinge has rolled out the second part of its "It's Funny We Met on Hinge" campaign, featuring couples who first met offline but only connected through the app, underscoring its pitch as a relationship-focused platform. The push comes as many users abandon dating apps due to "swipe fatigue," with surveys showing millennials turning back to in-person connections. Yet Hinge is bucking the trend: in Q2 it reported $168M in revenue, up 25% YOY, and 1.7M paying users, up 18%.

See full article at AdWeek

Curated by the Courtland Brooks team

Shareholder Sues Match Group Over Alleged Safety Failures on Tinder and Hinge

Posted on August 11, 2025

Match Group for social mediaFORTUNE – Match Group is facing a shareholder lawsuit alleging its leadership failed to act on long-standing safety issues on Tinder and Hinge, allowing some users accused of sexual assault to remain active for months or years. The suit cites a Pulitzer Center investigation claiming Match has tracked reports of rape and assault across its apps since at least 2016 through a system called Sentinel, yet some offenders evaded removal. One cited case involved cardiologist Stephen Matthews, who was reported in 2020 but stayed on the platforms until his 2023 arrest. The lawsuit, filed ahead of strong earnings in which Match reported rising revenue and user growth, accuses executives and board members of breaches of fiduciary duty, securities violations, and inadequate risk oversight. It seeks corporate governance reforms, restitution of executive pay, and damages payable to the company. Match says it combats violence, removes violators, and invests in safety measures, but has yet to release a promised public safety report.

See full article at Fortune

Curated by the Courtland Brooks team

Match Flat at $864M for Q2, Tinder Redesign Adds Dating Modes

Posted on August 7, 2025
Three smartphone screens displaying the Tinder app. The left screen showcases a 'Double Date' feature, inviting friends to join. The middle screen features profiles of two users, Jace and Danny, with profile pictures and interests. The right screen shows a chat interface with messages exchanged between the matched users.

TECH CRUNCH – CEO Spencer Rascoff said Tinder will debut “modes,” which will allow users to switch between different dating goals. A broader redesign will include features aimed at college students. Another new feature allows users to like specific parts of a profile and start conversations based on those likes, similar to Hinge. Q2 revenue was flat at $864M and earnings declined from $133M year-over-year to $122M. A better-than-expected Q3 outlook forecast revenue of $910-920M. Match will invest $50M in product development and experiment with AI matching on Tinder, which it debuted in New Zealand earlier this year with matches based on info from profiles and insights from camera roll photos. Tinder’s Double Date option, launched in June, lets users pair up with a friend to match with another couple.

See full article at Tech Crunch

Mark Brooks: The $50M in AI product development is the real news here. Match has the pockets to really deliver on AI-based disruption and meaningful product improvements.

Curated by the Courtland Brooks team

Match Group Q2 2025 Highlights: Tinder Transformation and Hinge Growth

Posted on August 6, 2025

Match GroupPRESS RELEASE Match Group reported Q2 2025 revenue of $864M, flat year-over-year, with a 5% decline in payers to 14.1M. Operating income was $194M, down 5% YOY, impacted by restructuring costs.

Tinder Updates:

  • Double Date launched globally in June, six months ahead of schedule, with 92% of users under 30.
  • Focused on solving Gen Z pain points: authenticity, dating fatigue, and better outcomes.

New features:

  • Redesigned Recommendations engine
  • Interactive Matching ("AI-enabled Discovery")
  • Upcoming: Modes navigation (goal-based discovery) and Contextual Liking (react to profile content).

Trust and safety improvements:

  • Expanded Face Check
  • Enhanced Bot Detection

Tinder Financials:

  • Direct Revenue: $461M (down 4% YOY)
  • Payers: 9.0M (down 7%)
  • Revenue Per Payer (RPP): $17.14 (up 3%)

Hinge Financials:

  • Direct Revenue: $168M (up 25% YOY)
  • Payers: 1.7M (up 18%)
  • RPP: $31.96 (up 6%)

Match Group continues executing its three-phase transformation plan: Reset – Rebuilding structure and culture, Revitalize – Accelerating product development, and Resurgence – Driving long-term category growth.

See full article at Match Group website

Curated by the Courtland Brooks team

Single Women Are Using Hinge to Get Their Furniture Built by Matches

Posted on August 6, 2025
Conversation in a dating app chat where one user expresses interest in finding help to assemble shelves in their new apartment, while the other user responds positively, showing enthusiasm for building things.

NY POST – Some single women are using Hinge to find more than just love – they’re seeking help with furniture assembly. A growing trend, especially on TikTok, shows women inviting matches over to build beds, hang shelves, or mount TVs, turning first dates into low-pressure, DIY-style meetups. Many say it helps create instant chemistry and mimics real-life couple dynamics. The approach often leads to more genuine conversations and has even outperformed flirty one-liners in generating matches. While some experts applaud the creativity, they also warn about safety and potential exploitation if expectations aren’t clear.

See full article at NY Post

Curated by the Courtland Brooks team

Dating Apps Shift Toward Simpler, Structured Experiences

Posted on August 4, 2025

Breeze logoBBC – Dating apps are evolving to meet changing user habits. Breeze skips pre-date chat, auto-books dates at partner venues, and uses upfront payments to reduce no-shows. A brief chat window before and after the date allows for coordination and closure. Tinder recently launched a double-date feature, letting friends create joint profiles. Hinge introduced Hinge X, a £24.99/week premium tier offering features like priority likes and access to preferred match types. Meanwhile, niche apps like Feeld, Fourplay, Lex, and Raya continue to expand. These changes reflect a clear shift toward simpler, faster, and more structured dating experiences.

See full article at BBC

Curated by the Courtland Brooks team

Hinge Revives Popular Campaign Where Its Mascot Gets Wrecked

Posted on July 31, 2025



Hingie1
LITTLE BLACK BOOK – Hinge and creative agency Birthday launched "Where Hinge Ends, We Begin", a new European campaign that builds on the app's "Designed to Be Deleted" message. Tailored for markets like Germany and France, the campaign features local dating moments and ends with couples deleting the app by destroying its mascot, Hingie.

See full article at Little Black Book

Curated by the Courtland Brooks team

Dating Apps to Add Age Checks in the UK

Posted on July 24, 2025

Age verification is comingMASHABLE – Starting July 25, dating apps in the UK must implement age verification under the Online Safety Act. Feeld will use Yoti to confirm user age via phone number or selfie, without storing personal data. Tinder will require a clear face photo and may request ID if age can't be verified. Bumble says it already enforces strict age checks and uses selfie and ID verification. Hinge will scan a face photo to confirm users are 18+, storing it for up to three months, with results kept for a year. Rollouts in the U.S. and EU may follow based on regional laws.

See full article at Mashable

Summarized by the Courtland Brooks team

Study Finds 1 in 4 Teens Use Dating Apps With No Major Mental Health Impact

Posted on July 24, 2025


1 in 4 Teens Use Dating Apps With No Major Mental Health ImpactNORTHWESTERN NOW – A Northwestern Medicine study tracking 149 teens aged 13-18 over six months found that 23.5% used dating apps, including Tinder, Yubo, Hinge, Bumble, and Pdbee. Despite higher initial rates of risky behavior among users, there were no significant differences in depression or social anxiety between users and non-users at follow-up. Most teen users identified as sexual or gender minorities, suggesting these apps may offer social support. The study used the Effortless Assessment Research System to passively track real-time keyboard activity and was funded by the National Institute of Mental Health and the Morgan Stanley Foundation.

See full article at Northwestern Now

Summarized by the Courtland Brooks team

Dating Apps Exploit User Data for AI Without Proper Consent, EFF Warns

Posted on July 22, 2025

EFFEFF – Dating apps are deploying AI tools without proper user consent, often using sensitive data like chat history, sexual preferences, and photos to train AI systems. Apps like Bumble, Tinder, Grindr, and Hinge have introduced AI features – from chatbots to photo selectors – without clear opt-in consent, transparency, or adequate privacy safeguards. Bumble, for example, shared user data with OpenAI to power AI-generated messages without proper disclosure, prompting a GDPR complaint. Grindr plans even deeper AI integration despite a history of privacy violations. The Electronic Frontier Foundation (EFF) calls for strict opt-in consent for all AI-related data use and urges lawmakers to pass robust consumer privacy legislation to protect dating app users, especially vulnerable communities.

See full article at EFF

Summarized by the Courtland Brooks team