FAST COMPANY – Hinge president and CMO Jackie Jantos is pushing Gen Z to rethink the “meet-cute” by highlighting real, imperfect love stories from couples who met on the app. Her campaigns “No Ordinary Love” and “It’s Funny We Met on Hinge”, focus on moving connections offline and reinforce Hinge’s “Designed to Be Deleted” positioning. The strategy is working: Hinge’s Q3 2025 revenue rose 27% to $185M, with paying users up 17%, making it Match Group’s strongest-performing brand.
STATISTA – Bumble and Tinder are the most popular dating apps in the U.S., according to Statista Consumer Insights. 35% of U.S. dating app users said they had used Bumble in the past 12 months, compared to 37% for Tinder. In the following ranks were Badoo, Plenty of Fish and Hinge.
HINGE – Hinge’s 2025 Gen Z D.A.T.E. Report shows that young daters want deeper connection but struggle to start meaningful conversations. The study, based on ~30K surveyed users, highlights a clear communication gap driven by hesitation and mixed gender expectations. Gen Z often feels they ask enough questions on dates, but many feel their dates don’t ask enough in return. Vulnerability is another barrier, with many feeling exposed after opening up even though most people are comfortable hearing others share. Looking ahead to 2026, Gen Z plans to close this gap by asking better questions, using tools like Voice Notes, going on sober dates, and trying AI as a light support tool rather than a replacement for real conversation.
See full article at Hinge website
FAST COMPANY – AppsFlyer reports that 69% of dating apps downloaded in 2025 were deleted within a month, up from 65% in 2024. Pew Research finds that 53% of adults under 30 have used a dating site or app, making them the age group most engaged with online dating. Hinge continues to outperform its competitors, with Gen Z making up 56% of its users and paying subscribers rising by 17%. Tinder’s new features are gaining traction with younger users, with Double Date used mainly by people under 30 and College Mode active among one in four eligible students. Kinsey Institute data shows that Gen Z prefers to meet people offline, and Bloomberg reports that they are uncomfortable with AI-generated bios or messages, although they accept AI tools that quietly support safety, photo selection, and profile quality.
See full article at Fast Company
PR NEWSWIRE – Match Group reported Q3 2025 revenue of $914M, up 2% YOY, and net income of $161M, up 18%. Adjusted EBITDA was $301M, down 12% YOY, but excluding a $61M legal settlement and $2M restructuring costs, it would have risen 6% to $364M. The company advanced its product-led transformation and completed a $50M reinvestment plan focused on user experience, marketing, and international growth. Match Group settled the long-running Candelore v. Tinder case, closing a decade-old legal matter over age-based pricing.
Product highlights:
Tinder: Introduced AI-driven Chemistry matching and the Face Check verification feature.
Hinge: Expanded to Mexico (Q3) and Brazil (Q4) with new AI tools to improve conversations and recommendations.
Payments: Expanded alternative payment systems expected to save $14M in Q4 and $90M in 2026.
Q4 2025 Outlook:
Revenue: $865–$875M (+1–2% Y/Y)
Adjusted EBITDA: $350–$355M (+9% Y/Y midpoint)
Overall, Match Group met revenue goals, exceeded adjusted profit expectations (excluding legal costs), and continues to strengthen its portfolio through AI innovation and global expansion.
See full article at Match Group website
NEW YORK TIMES – Artificial intelligence is reshaping online dating. Startups like Known and major platforms such as Tinder, Hinge, Bumble, and Grindr are replacing endless swiping with A.I. tools that offer curated matches and coaching. Users can pay per match or date instead of monthly subscriptions. Match Group’s new A.I. algorithms have increased matches on Hinge by 15%, while Tinder is testing “Chemistry,” an A.I. feature that analyzes photos to improve matching. Bumble and Grindr are developing similar tools. The shift comes as user satisfaction and paid subscriptions decline, prompting dating apps to bet on A.I. as the next phase of online matchmaking.
See full article at New York Times
LINKEDIN – Hinge has reached 15M monthly active users worldwide. The company credits this milestone to its clear focus on getting people out on great dates. Recent features such as AI recommendations, Prompt Feedback and coaching are designed to improve match quality and user experience. Leadership emphasizes that this growth comes from strong product execution and a consistent mission, not from heavy marketing efforts.
See full article at LinkedIn
TECH CRUNCH – Hinge has updated its moderation policy to be less punitive. Instead of banning entire accounts for a single violation, the platform will now flag the specific issue, hide the profile from discovery until it’s corrected, and notify the user with clear instructions. Accounts with repeated or severe violations will still face permanent bans.
See full article at Tech Crunch
HINGE – Hinge has launched in Mexico, its first market in Latin America, after growth in the U.S., U.K., and Australia. Founded in 2012 by Justin McLeod, the app positions itself around getting people to real-life dates and says users set up a date every two seconds in existing markets. The Mexico rollout includes Spanish support and the company’s standard safety and inclusion policies.
See full article at Hinge website
REUTERS – On Sept 24, US senators Maggie Hassan and Marsha Blackburn sent Match Group a letter demanding, by Oct 15, details on how Tinder, Hinge, and OkCupid detect and prevent romance scams. They warn that the apps’ design can create a false sense of trust that scammers exploit, citing the FBI’s $16 billion in global cybercrime losses last year, including significant losses from romance scams. The letter references Match’s past FTC case and asks for concrete anti-fraud measures as the company introduces new AI-driven features.
See full article at Reuters