ADWEEK – Hinge has promoted president and CMO Jackie Jantos to CEO as founder Justin McLeod steps down to launch his new AI dating app, Overtone. McLeod will advise Hinge through March. Tamika Young, formerly SVP of global communications, has been elevated to chief marketing and communications officer.
TECH CRUNCH – Hinge launched “Convo Starters,” an AI feature that gives personalized suggestions for how to start a conversation when liking someone’s profile. The tool responds to user complaints about silent likes and boring small talk, and Hinge says daters are twice as likely to get a date when they add a comment. It builds on Hinge’s earlier AI Prompt Feedback feature, though Gen Z remains uneasy about AI in dating. Match Group is investing $20–30M into AI development across its apps.
FAST COMPANY – Hinge president and CMO Jackie Jantos has built the brand around authentic, imperfect real-world love stories to push users off the app and into actual dating. Her campaigns – “No Ordinary Love” on Substack and “It’s Funny We Met on Hinge” – use real couples to counter unrealistic cultural narratives and reinforce Hinge’s promise of being “Designed to Be Deleted.” The strategy is working: in Q3 2025, Hinge’s revenue jumped 27% to $185M with 17% growth in paying users, cementing it as Match Group’s standout performer.
FAST COMPANY – Hinge president and CMO Jackie Jantos is pushing Gen Z to rethink the “meet-cute” by highlighting real, imperfect love stories from couples who met on the app. Her campaigns “No Ordinary Love” and “It’s Funny We Met on Hinge”, focus on moving connections offline and reinforce Hinge’s “Designed to Be Deleted” positioning. The strategy is working: Hinge’s Q3 2025 revenue rose 27% to $185M, with paying users up 17%, making it Match Group’s strongest-performing brand.
STATISTA – Bumble and Tinder are the most popular dating apps in the U.S., according to Statista Consumer Insights. 35% of U.S. dating app users said they had used Bumble in the past 12 months, compared to 37% for Tinder. In the following ranks were Badoo, Plenty of Fish and Hinge.
HINGE – Hinge’s 2025 Gen Z D.A.T.E. Report shows that young daters want deeper connection but struggle to start meaningful conversations. The study, based on ~30K surveyed users, highlights a clear communication gap driven by hesitation and mixed gender expectations. Gen Z often feels they ask enough questions on dates, but many feel their dates don’t ask enough in return. Vulnerability is another barrier, with many feeling exposed after opening up even though most people are comfortable hearing others share. Looking ahead to 2026, Gen Z plans to close this gap by asking better questions, using tools like Voice Notes, going on sober dates, and trying AI as a light support tool rather than a replacement for real conversation.
See full article at Hinge website
FAST COMPANY – AppsFlyer reports that 69% of dating apps downloaded in 2025 were deleted within a month, up from 65% in 2024. Pew Research finds that 53% of adults under 30 have used a dating site or app, making them the age group most engaged with online dating. Hinge continues to outperform its competitors, with Gen Z making up 56% of its users and paying subscribers rising by 17%. Tinder’s new features are gaining traction with younger users, with Double Date used mainly by people under 30 and College Mode active among one in four eligible students. Kinsey Institute data shows that Gen Z prefers to meet people offline, and Bloomberg reports that they are uncomfortable with AI-generated bios or messages, although they accept AI tools that quietly support safety, photo selection, and profile quality.
See full article at Fast Company
PR NEWSWIRE – Match Group reported Q3 2025 revenue of $914M, up 2% YOY, and net income of $161M, up 18%. Adjusted EBITDA was $301M, down 12% YOY, but excluding a $61M legal settlement and $2M restructuring costs, it would have risen 6% to $364M. The company advanced its product-led transformation and completed a $50M reinvestment plan focused on user experience, marketing, and international growth. Match Group settled the long-running Candelore v. Tinder case, closing a decade-old legal matter over age-based pricing.
Product highlights:
Tinder: Introduced AI-driven Chemistry matching and the Face Check verification feature.
Hinge: Expanded to Mexico (Q3) and Brazil (Q4) with new AI tools to improve conversations and recommendations.
Payments: Expanded alternative payment systems expected to save $14M in Q4 and $90M in 2026.
Q4 2025 Outlook:
Revenue: $865–$875M (+1–2% Y/Y)
Adjusted EBITDA: $350–$355M (+9% Y/Y midpoint)
Overall, Match Group met revenue goals, exceeded adjusted profit expectations (excluding legal costs), and continues to strengthen its portfolio through AI innovation and global expansion.
See full article at Match Group website
NEW YORK TIMES – Artificial intelligence is reshaping online dating. Startups like Known and major platforms such as Tinder, Hinge, Bumble, and Grindr are replacing endless swiping with A.I. tools that offer curated matches and coaching. Users can pay per match or date instead of monthly subscriptions. Match Group’s new A.I. algorithms have increased matches on Hinge by 15%, while Tinder is testing “Chemistry,” an A.I. feature that analyzes photos to improve matching. Bumble and Grindr are developing similar tools. The shift comes as user satisfaction and paid subscriptions decline, prompting dating apps to bet on A.I. as the next phase of online matchmaking.
See full article at New York Times
LINKEDIN – Hinge has reached 15M monthly active users worldwide. The company credits this milestone to its clear focus on getting people out on great dates. Recent features such as AI recommendations, Prompt Feedback and coaching are designed to improve match quality and user experience. Leadership emphasizes that this growth comes from strong product execution and a consistent mission, not from heavy marketing efforts.
See full article at LinkedIn