Category: Hinge

Match Group Q3 2025 Summary

Posted on November 5, 2025
Match Group logo

PR NEWSWIRE – Match Group reported Q3 2025 revenue of $914M, up 2% YOY, and net income of $161M, up 18%. Adjusted EBITDA was $301M, down 12% YOY, but excluding a $61M legal settlement and $2M restructuring costs, it would have risen 6% to $364M. The company advanced its product-led transformation and completed a $50M reinvestment plan focused on user experience, marketing, and international growth. Match Group settled the long-running Candelore v. Tinder case, closing a decade-old legal matter over age-based pricing.

Product highlights:
Tinder: Introduced AI-driven Chemistry matching and the Face Check verification feature.
Hinge: Expanded to Mexico (Q3) and Brazil (Q4) with new AI tools to improve conversations and recommendations.
Payments: Expanded alternative payment systems expected to save $14M in Q4 and $90M in 2026.

Q4 2025 Outlook:
Revenue: $865–$875M (+1–2% Y/Y)
Adjusted EBITDA: $350–$355M (+9% Y/Y midpoint)
Overall, Match Group met revenue goals, exceeded adjusted profit expectations (excluding legal costs), and continues to strengthen its portfolio through AI innovation and global expansion.

See full article at Match Group website

AI Takes Over Dating Apps as Companies Bet on Smarter Matchmaking

Posted on November 4, 2025
AI Takes Over Dating Apps as Companies Bet on Smarter Matchmaking

NEW YORK TIMES – Artificial intelligence is reshaping online dating. Startups like Known and major platforms such as Tinder, Hinge, Bumble, and Grindr are replacing endless swiping with A.I. tools that offer curated matches and coaching. Users can pay per match or date instead of monthly subscriptions. Match Group’s new A.I. algorithms have increased matches on Hinge by 15%, while Tinder is testing “Chemistry,” an A.I. feature that analyzes photos to improve matching. Bumble and Grindr are developing similar tools. The shift comes as user satisfaction and paid subscriptions decline, prompting dating apps to bet on A.I. as the next phase of online matchmaking.

See full article at New York Times

Hinge Reaches 15 Million Monthly Active Users Worldwide

Posted on October 3, 2025
Hinge

LINKEDIN – Hinge has reached 15M monthly active users worldwide. The company credits this milestone to its clear focus on getting people out on great dates. Recent features such as AI recommendations, Prompt Feedback and coaching are designed to improve match quality and user experience. Leadership emphasizes that this growth comes from strong product execution and a consistent mission, not from heavy marketing efforts.

See full article at LinkedIn

Hinge Is Taking a Fairer Approach to Account Banning

Posted on September 30, 2025
Screenshots of Hinge app displaying notifications about removed content from a user's profile due to guideline violations

TECH CRUNCH – Hinge has updated its moderation policy to be less punitive. Instead of banning entire accounts for a single violation, the platform will now flag the specific issue, hide the profile from discovery until it’s corrected, and notify the user with clear instructions. Accounts with repeated or severe violations will still face permanent bans.

See full article at Tech Crunch

Hinge Launches in Mexico, First Latam Market

Posted on September 26, 2025
Spanish version of Hinge

HINGE – Hinge has launched in Mexico, its first market in Latin America, after growth in the U.S., U.K., and Australia. Founded in 2012 by Justin McLeod, the app positions itself around getting people to real-life dates and says users set up a date every two seconds in existing markets. The Mexico rollout includes Spanish support and the company’s standard safety and inclusion policies.

See full article at Hinge website

Two US Senators Urge Match Group to Act Against Dating Scams on Its Apps

Posted on September 24, 2025
Match Group

REUTERS – On Sept 24, US senators Maggie Hassan and Marsha Blackburn sent Match Group a letter demanding, by Oct 15, details on how Tinder, Hinge, and OkCupid detect and prevent romance scams. They warn that the apps’ design can create a false sense of trust that scammers exploit, citing the FBI’s $16 billion in global cybercrime losses last year, including significant losses from romance scams. The letter references Match’s past FTC case and asks for concrete anti-fraud measures as the company introduces new AI-driven features.

See full article at Reuters

Three Principles Fueling Hinge’s Growth

Posted on September 24, 2025
smartphone screen displaying the Hinge app

FAST COMPANY – At Fast Company’s Innovation Festival, Hinge CEO Justin McLeod said Hinge’s Q2 growth, revenue up 25% YoY and paying users up 18%, stems from three principles: keep the free experience strong (charge only for scarce, optional perks like Roses/Boosts), build for underserved users (e.g., Match Note for LGBTQ+, neurodivergent, single parents, people with STIs), and use AI where it’s useful (Prompt Feedback for better profiles, photo selection help, and “Are you sure?” checks before sending risky messages). He contrasted this with rivals’ declines (Bumble paying users −8.7% and revenue −7.6%; Tinder down 1.2M paid since early 2024, with Q2 2025 revenue −4.6%). Longer term, he expects AI to deliver highly personalized matches that reduce swiping.

See full article at Fast Company

Hinge CEO Justin McLeod on AI and the Future of Dating

Posted on September 19, 2025
Hinge Justin McLeod

BUSINESS INSIDER – Hinge CEO Justin McLeod predicts AI will replace swiping within the next three to five years by helping users express values and preferences directly, leading to more accurate matches. He says this shift will combat swiping fatigue and help users move faster toward real-life connections. Hinge continues to outperform rivals: paying users rose 18% YOY to 1.7M, revenue per user grew 6% to $32, and Q2 revenue reached $168M, up 25%. McLeod insists AI should never replace genuine human interaction. While AI can improve matchmaking, he rejects the idea of chatbots mimicking intimacy, calling that approach “extraordinarily reductive.”

See full article at Business Insider

Dating Apps Under Fire: Safety Warnings Aren’t Enough

Posted on September 16, 2025
Dating Apps Under Fire: Safety Warnings Aren't Enough

LSJ ONLINE – Attacks and scams on dating apps have surged, with Australia seeing reports more than double in the past year. Courts have sentenced offenders ranging from adult gangs to teenagers exploiting the platform. Grindr has issued in-app safety alerts and cooperates with law enforcement, but critics argue that warnings aren’t enough. Australia’s new Online Dating Code, signed by major apps including Tinder, Hinge, Bumble, and Grindr, requires safety measures, transparency reports, and stronger user protections. Still, legal experts stress that apps face growing expectations to go beyond alerts, with calls for identity verification, real-time cooperation with police, and proactive safeguards to stop predators before harm occurs.

See full article at LSJ Online

Match Group’s Turnaround: Innovation, AI, and Global Growth

Posted on September 12, 2025
A smartphone displaying the Match Group logo on a desk next to a laptop and a notepad. In the background, a plant is visible.

INVESTING – At the Goldman Sachs conference, Match Group CEO Spencer Rascoff laid out a turnaround strategy centered on product innovation and efficiency. Tinder is being restructured with new leadership and small, agile teams to win back Gen Z users, while Hinge continues its international push with a goal of reaching $1 billion in revenue by 2027. AI already plays a central role, from improving matching algorithms to helping users create better profiles and chats, and it’s also boosting internal productivity. Match is balancing reinvestment in growth with a commitment to return 100% of free cash flow to shareholders. With 250M singles worldwide still not on dating apps, the company sees plenty of room to grow, even as it works to re-establish Tinder’s appeal and maintain Hinge’s momentum.

See full article at Investing