Category: Hinge

AI Is Transforming India’s Matrimony Industry

Posted on March 13, 2025
Logo of Betterhalf.ai

THE WALRUS – India has ~1,500 matrimony platforms, a market worth hundreds of millions of dollars. Betterhalf.ai, launched in 2016, competes with Shaadi.com, Jeevansathi, and Matrimony.com by using AI for matchmaking without parental involvement. Traditional arranged marriages still dominate, with 90% of Indian marriages arranged, and on Shaadi.com, 40–50% of profiles are managed by parents. Matrimony.com, India’s largest publicly listed matrimony platform, had a market value of ~$16M and annual revenue of $57M, 850K subscribers, and ~100K successful matches as of 2021. Betterhalf.ai, founded by MIT graduates Gupta and Namdev, has 1M monthly users and a 30% paid subscriber retention rate, outperforming Bumble, Hinge, and Tinder (10% retention). In March 2023, it raised $8.5M from investors, including Instagram and Dropbox co-founders. The company plans to evolve into a “marriage super app,” offering wedding services, pregnancy support, and more.

by Mihika Agarwal
See full article at The Walrus

See the top news on Betterhalf
See the top news on Matrimony.com
See the top news on Shaadi

Hinge Appoints Jackie Jantos as President & CMO

Posted on March 11, 2025

HingeHINGE – Hinge has elevated Jackie Jantos to President, expanding her leadership while she continues as CMO. In this role, she will drive strategy, execution, and cross-functional alignment to support the app’s next phase of growth. Founder and CEO Justin McLeod will shift focus to long-term strategy, innovation, AI, and strategic partnerships while Jackie handles day-to-day operations.

See full article at Hinge website

See the top news on Hinge

Hinge Users Can Now Share Private Details to Matches

Posted on February 27, 2025
Hinge Match Note

MASHABLE – Hinge has launched Match Note, a feature that lets users privately share key details with matches before starting a conversation. This allows daters to disclose aspects like being non-monogamous or sober without making them public on their profile.

by Anna Iovine
See full article at Mashable

See the top news on Hinge

Silicon Valley’s New Matchmakers Are Betting on AI to Fix What Dating Apps Broke

Posted on February 18, 2025
Stitched Social launch event


TIMES OF INDIA – Less than 1% of swipes lead to dates. 17% of 1st dates on Hinge result in a second. San Francisco’s Stitched Social has an AI system which integrates real-time feedback and reinforcement learning to refine matches continuously and charges for successful matches.

by Abhinav Kejriwal
See full article at Times of India

Mark Brooks: AI will transform online dating, for sure. I’d argue that 1% of swipes turning into dates, with 17% of 1st dates leading to 2nd dates, is pretty good. I wish journalists would stop clouding the dating industry with glass half-full candor. The truth is we’re doing well but can do better, with AI tech.

See the top news on Hinge

Hinge CEO Rejects AI Replacing Human Connection in Dating

Posted on February 17, 2025
Hinge CEO Rejects AI Replacing Human Connection in Dating

BUSINESS INSIDER – Hinge CEO Justin McLeod dismissed the idea of AI dating on behalf of users, emphasizing that dating is a personal journey that individuals must experience themselves. While apps like Grindr and Bumble are exploring AI-powered dating assistants, McLeod stated that Hinge believes AI should support users rather than act as an intermediary. He also noted that current technology is not advanced enough to accurately replicate a person’s voice, values, and personality. Instead, Hinge plans to introduce features that guide users with conversation tips.

by Lauren Edmonds
See full article at Business Insider

See the top news on Hinge

Dating Apps Losing Users as Young People Find Love in Online Communities

Posted on February 14, 2025

Dating apps picBBC – Young adults are moving away from dating apps and meeting partners through shared-interest platforms like video games, fitness apps, and online communities. Tinder lost 594K users, Bumble dropped by 368K, and Hinge declined by 131K in the UK, according to Ofcom's 2024 report. A 2023 US survey found 79% of Gen Z were using dating apps less frequently. Instead, platforms like Strava (135M users, 20% growth) and Letterboxd (50% growth) are becoming spaces where people naturally form connections. On Strava, 1 in 5 Gen Z users have gone on a date through fitness clubs.

by Fiona Macdonald
See full article at BBC

AI in Dating Apps: Innovation or the End of Authentic Connections?

Posted on February 10, 2025

AI in dating appsWIRED – AI is rapidly integrating into dating apps, with platforms like Grindr, Tinder, Hinge, and Iris Dating adding AI-driven features like match recommendations, chatbots, and profile optimization. While some users find AI tools helpful, others are skeptical, citing concerns about authenticity, privacy, and overreliance on algorithms. Despite AI's promise to improve matchmaking, many daters still feel like part of a numbers game, questioning whether AI can truly enhance human connections or if it's just another layer of digital interference.

by Reece Rogers
See full article at Wired

Match Group Announces Fourth Quarter and Full-Year Results

Posted on February 5, 2025
Logo of Match Group

PR NEWSWIRE – Match Group reported a total 2024 revenue of $3.5B in 2024, a 3% increase YOY, with a net income of $823M, down 10%. Adjusted operating income remained flat at $1.3B. The company saw a 5% decline in total payers to 14.9M, but revenue per payer (RPP) increased by 8% to $19.12. Tinder generated $1.9B in revenue in 2024, growing 1% YOY, while its net income declined 7% to $889M. Hinge experienced significant growth, with revenue reaching $550M, a 39% increase, while net income rose 64% to $121M and adjusted operating income jumped 55% to $166M. Hinge’s payers grew 23% to 1.5M, and RPP increased 13% to $29.94. Match Group’s other properties, including Evergreen & Emerging brands and Match Group Asia, saw mixed performance. Evergreen & Emerging brands reported $643M in revenue, a 7% decline. Match Group Asia posted $284M in revenue, down 6%, and an operating loss of $32M.

Q4 Results: Match Group reported Q4 2024 revenue of $860M, a 1% decline YOY. Tinder generated $476M, down 3%, while Hinge saw strong growth with $148M in revenue, up 27%.

See full article at Match Group website

See the top news on Tinder
See the top news on Match Group
See the top news on Hinge

Dating Apps Maintain Gender Options Despite Trump’s Executive Order

Posted on January 27, 2025
Icons representing various gender symbols, including male and female figures in pink and blue, and a gender-neutral figure.

WIRED – Dating apps like OkCupid, Tinder, and Hinge have stated they will not alter their gender options following President Trump’s executive order, which mandates federal recognition of only male and female genders. These platforms have reaffirmed their commitment to allowing users to select from existing gender identity options unaffected by the new policy.

by Jason Parham
See full article at Wired

Hinge’s New AI Feature Determines if Users’ Prompt Response Is Too Basic

Posted on January 16, 2025
Screenshot of Hinge's Prompt Feedback feature on mobile, showing suggestions for improving user profile answers, including 'Go a little deeper' and 'Great answer.

TECH CRUNCH – Hinge has introduced “Prompt Feedback,” an AI-powered tool using OpenAI’s GPT-4o mini to help users write better profile answers. It provides three types of feedback: “Go a Little Deeper,” “Try a Small Change,” and “Great Answer,” aiming to replace generic responses with more specific ones. The feature addresses a common issue, as 63% of daters struggle with what to write on their profiles. This tool is part of Match Group’s $20–$30M investment in AI, which also includes Tinder’s photo selector tool.

by Lauren Forristal
See full article at Tech Crunch

See the top news on Hinge