BUSINESS INSIDER – Sep 9 - HowAboutWe launched in 2010 by Brian Schechter and Aaron Schildkrout. Users post date ideas, and those who are interested in specific dates can then contact the person and meet up. Schechter and Schildkrout launched the site because other sites don't push people to meet offline. Their idea almost worked too well. Realizing that they were losing the successful matches, they launched a product for couples. HowAboutWe for Couples aims to curate, book, and set up dates for couples. So far 13k couples have signed up.
Category: HowAboutWe
Elle Launched A Matchmaking Site Powered By HowAboutWe.com
NEW YORK BUSINESS JOURNAL – Aug 13 – Aside allowing singles to find each other, Elle Dating will give members access to one-on-one matchmaking services from the magazine's relationship expert E. Jean Carroll. The matchmaking service will include a subscription plan for two dates per month; personal matchmaking with Carroll; phone consultation and dating feedback; date planning and ongoing dialogue with matchmakers. HowAboutWe.com last month launched a dating service with New York magazine that sends couples on curated dates for $18 a month.
New York Magazine Partners With HowAboutWe.com
PR NEWSWIRE – July 22 – New York magazine and HowAboutWe.com partner to launch a new service called New York for Two. The service sends couples on curated date experiences, tailored for two. For $18 a month, members browse a collection of local date experiences, pick the ones they like, and go. Membership also includes one free date.
The full article was originally published at SacBee, but is no longer available.
HowAboutWe Expands Couples Product To San Francisco
VENTURE BEAT – May 29 - HowAboutWe has launched its new Couples product in San Francisco. This product is meant for people who are already dating but still looking for interesting activities. HowAboutWe Couples combines elements of daily deals sites, couple messaging apps, and HowAboutWe Dating.
Book: Modern Dating: A Field Guide
OPW – May 6 – Another book about online dating has been published this month. It is called "Modern Dating: A Field Guide", and is written by Chiara Atik, Dating Expert at HowAboutWe.com. Order on Amazon. Chiara Atik has been writing about dating for HowAboutWe's "Date Report" blog since its launch in 2010. This book is smart and funny, and really gets at how women are dating today.
HowAboutWe Co-Founders Talk About The Lessons They’ve Learned
BUSINESS INSIDER – Apr 21 – When high school teachers and best friends Aaron Schildkrout and Brian Schechter came up with the idea for a new dating site, they were not even living in the same city. They wanted start HowAboutWe in the best possible market – New York.
HowAboutWe For Couples Revs Up Relationships
NY DAILY NEWS – Mar 13 - HowAboutWe caters to couples who are too busy or too lazy to plan their own dates. HowAboutWe for Couples is a spinoff of the company’s popular HowAboutWe dating site for singles, where date-seekers pitch a date idea and see if anyone bites. For $18 a month, couples can choose from a selection of pre-planned dates. Since it launched in November, ~2K couples have signed up for the service, which is only available in New York. It is launching soon in San Francisco.
by Rheana Murray
See full article at NY Daily News
HowAboutWe Launches New Ad
TECH CRUNCH – Feb 26 - HowAboutWe has launched a new commercial alongside a new site landing page with options for both singles and couples. HowAboutWe begins its transition from a traditional dating site to a lifestyle brand for relationships in all stages. Singles pay anywhere between $8 to $35 per month. Meanwhile, couples pay a monthly membership fee of $22 to receive access and discounts on cool dates. The new landing page has shown a 20% bump in conversion rates during its testing period, which was preceded by January. January saw 2x more HowAboutWe couples subscriptions than the previous five months combined.
Why Match.com Is Taking Part Of Its Business Off-Line With ‘The Stir’
MINYANVILLE – Feb 14 – In May, Match.com launched "The Stir" — a program of local dating events that bring together Match members for activities like cooking classes, bowling nights, and happy hours. Match.com is bringing in about 24% of Q4 revenue from 2.8M paid subscribers. Match members who pay for the service get an invitation to a Stir event, and they are allowed to bring up to five people as guests. In January, Match threw ~400 events in 80 different cities. In 2012, the company held ~1,600 events with ~150K attendees. Mark Brooks, an online dating consultant based in Europe who covers global businesses, says there’s no question that Match has to do events. “Where else can they grow? There’s really two distinct kinds of singles: those that go out to meet people, and those that like to idate.” Right now, The Stir’s only significant cost is hiring a facilitator to check people in at the event. “This is not adding anything much to their bottom line that’s measurable,” Brooks said. “What it’s doing is reinforcing the brand and getting people to talk. But to truly get people to embrace the events, they have to be a success – bad events could be deadly for the brand, Brooks said. If they walk away from those events thinking, ‘Oh God, I didn’t see anybody I was remotely interested in,’ then Match has failed.” One way Match can control the dating event is by having an active host. If Match’s event strategy doesn’t succeed, it could be undermined by companies like HowAboutWe. “What’s incredible about HowAboutWe is that they’re helping people define themselves by what they’re interested in doing,” Brooks said. “The problem with the dating industry is people don’t know how to write about what they’re looking for until they meet that right person. I bet 80% of people on HowAboutWe have tried Match.com,” Brooks said.
GPS Dating Apps Raise Prospects, Security Concerns
CBS NEW YORK – Feb 11 – GPS technology is the latest trend in match-making. But it’s raising questions about safety. Singles are attracted to it because it happens more quickly, and it eliminates days of back and forth emailing and planning. “Instead of hiding behind a computer screen,” said Chris Klotz, CEO of Singles Around Me, one of the GPS dating services. “We’re trying to bring real life back into dating.” “One of the biggest problems with GPS dating is the immediacy of it,” said security specialist Alan Rosenthal. “You have no time to vet them or even to think about what your actions, your interactions or the ramifications are going to be.” Each GPS service offers privacy options and others, such as HowAboutWe, won’t reveal your exact location.