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Category: Match.com

IAC 4Q Revenue Up With Online Ad, Match.com Growth

Posted on February 2, 2011

Iac logo BLOOMBERG – Feb 2 – IAC/InterActiveCorp said that its fourth-quarter revenue jumped 27% due mainly to growth in online advertising and in its Match online dating business. For the quarter that ended Dec. 31, IAC earned $87M, or 90c per share, compared with a loss of $1.0 billion, or $7.94 per share, in the fourth quarter of 2009. For IAC's Match unit, which includes Match.com and Chemistry.com, revenue jumped 30% to $108.3M. Total subscribers to IAC's dating sites climbed 30% to 1.8M by the end of the quarter.

The full article was originally published at Bloomberg, but is no longer available.

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Match.com Launches Going The Distance TV Campaign

Posted on February 2, 2011

Match.com logo dalsi PR WEB – Feb 1 – Match unveils the first of a series of adverts sharing the secrets of lasting love to promote relationship service matchaffinity.com. The ads, which are unscripted, feature real British couples sharing their secrets of lasting love. The couples, found and filmed by documentary makers, FreshOne, were interviewed as part of a six week, 1,500 mile journey across the UK in a motorcycle and sidecar, which is due to end on Valentine’s Day. The multi-million pound campaign will air across terrestrial and multi-channel TV starting from Feb 1st. FULL ARTICLE @ PR WEB

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IAC’s Match.com Acquires OkCupid For $50M In Cash

Posted on February 2, 2011

Match.com okcupid logos TECH CRUNCH – Feb 2 – IAC’s Match.com is continuing its acquisition strategy today with the purchase of OkCupid for $50M in cash. The deal also includes future earnouts contingent upon performance. While Match.com has a significant userbase, OkCupid singles tend to be younger, which is why Match found it to be a useful acquisition. OkCupid, which has raised $6M, was co founded by Max Krohn, Sam Yagan, Chris Coyne and Christian Rudder. Match has previously acquired dating site People Media for $80M and most recently Singlesnet. Yagan will continue to operate OkCupid. FULL ARTICLE @ TECH CRUNCH

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Match.com Inks Deal With Fresh One

Posted on January 18, 2011

Match logo new BROADCAST – Jan 18 – Match.com has tapped Jamie Oliver's Fresh One Productions to produce content for the dating site. Ten short films for Facebook, a TV ad and an hour long documentary are currently planned. Fresh One managing executive producer Zoe Collins said: “‘This project uses our skills as storytellers to create advertising that’s got the potential to really engage people. Moving from long-form to using content in such a dynamic and multi-platform fashion has its creative and logistical challenges, but the essential truths about film-making remain the same.” FULL ARTICLE @ BROADCAST

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Match And eHarmony Go Head-to-head To Attract Consumer Love

Posted on January 11, 2011

Eharmony match loga MARKETING WEEK – Jan 11 – Match is promoting its ’Affinity’ service through a series of unscripted documentary-style TV advertisements. At the same time, eHarmony is running a TV, radio and print campaign promoting its “real UK success couples” and its UK country manager says the company is likely to trial a crowdsourced ad in its next TV promotion. Advertising of online dating sites has evolved, according to Match managing director Karl Gregory, changing from humorous ads trying to dismiss online dating taboos to more emotional marketing. The UK online dating industry is predicted to be worth 150m GBP annually by 2014, according to Mintel and currently harbours over 1,400 dating websites. FULL ARTICLE @ MARKETING WEEK

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Match’s New Documentary Ads

Posted on January 11, 2011

Matchaffinity logo MARKETING WEEK – Jan 7 – Match is launching documentary-style series of advertisements to promote its MatchAffinity.com relationship service. The “Going the Distance” TV campaign launches 1 February and will combine non-scripted documentary footage filmed throughout the month of January. MatchAffinity.com suggests compatible relationship matches based on results of an in-depth affinity test and was added to the Match brand portfolio in 2005. It has ~10 M users. Match says it has 50-60% of the UK online dating market share across its brands which include Match.com and Dating Direct. FULL ARTICLE @ MARKETING WEEK

Mark Brooks: Match Affinity is Europe focused and was Meetic's effort at a personality profiling site. A la Chemistry.com, in the USA.

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Customers Sue Match.com

Posted on January 5, 2011

Lawsuit picture BIZ JOURNALS – Jan 4 – Match.com is facing a class action lawsuit filed by former customers who allege the company is misleading clients by having them pay for access to dating profiles that are often expired or false profiles created by spammers. In the suit, the plaintiffs say the company is responsible for inactive profiles that are left active on the site because “Match takes virtually no action to remove these profiles.” FULL ARTICLE @ DALLAS BUSINESS JOURNAL

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‘Clicking’ To Find Love Gaining Favor

Posted on January 3, 2011

Match logo new NEWSDAY – Dec 28 – Way back in the 1990s, looking for love via the Internet was something many daters kept secret. Today we may have entered the golden age of "idating".. 7000 adults married within the past five years, according to a survey by Match.com. It found that one in six marriages are now between people who met through online dating. Match.com is 15 years old this year, and CEO Greg Blatt said that "now it's the exception not to be looking for a mate online." There are also less well publicized downsides, said Dr. Dennis Lin, a sex therapist. "Some people start losing real-life social skills when they rely too much on online dating," he said. FULL ARTICLE @ NEWSDAY

Mark Brooks: They still need real-life social skills to connect in real-life. But online (a.k.a. computer mediated) communications skills are very different from face-to-face. iDaters can appear super-attractive and smart online, and suck in real-life. That's why webcam based dating sites like Woome and Speedate and the original cam dating site Webdate, help bridge the divide. (Full Disclosure: Courtland Brooks worked with Webdate in 2005)

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Dating Sites Have Made It Easier For People To Click With One Another

Posted on December 29, 2010

Online dating 121 ECONOMIST – Dec 29 – The new year can be an unhappy time but it is a golden opportunity for dating sites, as singles are hoping to find romance—ideally before February 14th. “The period between New Year’s Day and Valentine’s Day is our busiest six weeks of the year,” explains Sam Yagan, from OkCupid. Once seen as the last resort for a bunch of lonely geeks, online-dating services have gradually shed much of the stigma formerly associated with them. ComScore says Match.com and Zoosk saw 4.6M and 4.8M unique visitors respectively in November 2010. Deepak Kamra of Canaan Partners, an American VC firm that has backed Zoosk and BharatMatrimony, estimates that the industry’s revenues now amount to $3 billion-4 billion a year. The online-dating world has also spawned thousands of niche ones. Then there is the fuss over sites such as Illicit Encounters and Ashley Madison, which match people seeking partners for extramarital affairs. But to blame the service for infidelity is to confuse cause and effect. FULL ARTICLE @ ECONOMIST

See all posts on OkCupid                       See all posts on Match.com
See all posts on Zoosk                           See all posts on BharatMatrimony
See all posts on IllicitEncounters           See all posts on AshleyMadison

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Match.com Boss: “There’s No Recession In Love”

Posted on December 21, 2010
Greg blatt matchcom CEOm FAST COMPANY – Dec 21 - Earlier this month, Barry Diller announced that he would be stepping down from the CEO position at IAC. Taking his place is Greg Blatt, who helmed Match.com for the last two years. Blatt succeeded in growing Match.com. Its Q3 revenue is up 25% YOY, and Match subscriptions are up 30%. 
Q: How did you manage to grow Match.com, particularly in a climate as miserable as this one?
A: We’ve been really improving the product. We’ve invested tons in growth. We spend money on marketing to make sure people are coming in, and we spend an incredible amount on product development. 
Q: You’re a former mergers and acquisitions lawyer. At Match, you added 28 brands. What’s the secret to identifying a good acquisition?
A: I’m a big fan of acquisitions in areas where you already have a competence. You need to make sure those companies have a market. 
Q: What would you tell students who were trying to decide what industry to go into? What would you tell them about online dating?
A: First, it is a dramatically underpenetrated area. Second, you really change people’s lives with Match.com and other services. The success stories and feedback we get from our customers when they meet somebody special is a benefit that doesn’t exist in 98% of the other opportunities out there. And finally, technology is fundamentally changing this whole experience. 
Q: You worked under both Martha Stewart and Barry Diller. What did you learn about leadership from them?
A: I learned that passion and conviction are two of the most important tools of success, and yet they both need to be tempered by listening. 

Q: You’re single. Do you use Match?
A: I have used Match. It was hard to do while I was the CEO of Match because it led to a very bizarre interchange, once on the date. They’d ask, “What do you do?” And I’d say, “I’m the CEO of Match.”
FULL ARTICLE @ FAST COMPANY

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