Category: OkCupid
OKCupid Survey: Singles Don’t Want to Date Non-voters
Returning to the Office After Lockdown
PRWEEK – Aug 24 – “When I walked in the lobby of my building for the first time in five months, I actually teared up because it felt like coming home,” said OkCupid global comms and PR manager Michael Kaye. In this week’s Lockdown Life video, he gave a tour of OkCupid’s empty office, shared what the experience has been like, how the company communicated the option to return to employees and the cool swag staffers are getting when they come back.
OKCupid Debuts New Matching System for Online Dating
FORBES – Aug 3 – OKCupid rolled out a redesign this week that introduced a new matching system. The system, named "Stacks," unveils potential matches with new categories, including: Recommended, Question Pros, Online, Nearby, New People (for paid subscribers), Popular (for paid subscribers) and Match Percentage.
Israel Researchers Find Hacking Flaws in OkCupid Dating App
TIMES OF ISRAEL – Researchers at cybersecurity firm Check Point Software Technologies have found vulnerabilities on OkCupid that could have given hackers access to sensitive data stored on the app. The researchers said they informed OkCupid about the flaws, which have been fixed. OkCupid said that no users had been impacted by the potential vulnerability, which was fixed within 48 hours of notification.
OkCupid Now Lets All Users Share Their Pronouns
OkCupid to Launch Campaign Expressing Dating Issues Important to Israelis
Dating Apps Pivot to Video
WALL STREET JOURNAL – July 1 – With social distancing recommendations and laws in effect across the country, meeting people online and developing relationships virtually has never been more popular. Georgia Wells, WSJ's technology reporter and Mark Brooks, CEO of the Courtland Brooks consultancy-agency explore what this shift means for the future of online dating.
As Video Dating Soars, Diller’s Match Spinoff Can Make Investors A Killing
FORBES – June 29 – Tinder is now the number one downloaded dating app worldwide, while products like OkCupid and PlentyofFish make up Match's 9.9M paid users up from 4M in 2015. The Spinoff of Diller's 80% stake in Match could not have come at a better time for the dating app company, as it expertly morphs into video dating. If successful, it will roll out its new-era live camera dates across the group's brands, as singles' desire for interaction grows. The transaction will allow IAC to clean its balance sheet by transferring all debt (~$1.9B) to the Spinoff and end up holding $2.9B in cash. Currently, Diller and his family collectively own a 6.9% stake in IAC. His personal economic stake in MTCH ensures that he has an incentive to keep the company’s growth prospects intact. With a ~5% stake post-Spin (considering a distribution ratio of ~2.37x), a large portion of his net worth will be tied to MTCH.
OkCupid Donates $1M, Rolls out #BlackLivesMatter Profile Badge
PRWEEK – June 12 – OKCupid is accelerating its response to the Black Lives Matter movement by donating $1M in advertising space to civil rights organizations and rolling out a BLM profile badge for users to show their support.