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Category: OkCupid
OkCupid Launches “Love, Your Way” Campaign in Singapore
MARKETING INTERACTIVE – May 5 – OkCupid, has launched "Love, Your Way" campaign to help Singaporean Millennials forge meaningful connections. According to OkCupid, the campaign was inspired by evolving user behaviour and dating patterns on the app where people are looking for quality matches over quantity, and are matching based on what truly matters to them.
by Darshan Shadrach
See full article at Marketing Interactive
OkCupid’s Dating Data Center: Post-pandemic Dating Behaviors
OKCUPID DATING DATA CENTER – May 3 – 4 in 10 singles are looking forward to traveling after the pandemic, more than hanging out with friends, going on dates, and visiting family. After a year stuck at home, 36% of people on OkCupid said they're ideal post-pandemic date is anything outdoors, followed by coffee and drinks, dinner or a movie, or hanging out at someone's home. 8 in 10 (84%) OkCupid daters are looking for a steady partner. People are 2x more likely to say the pandemic has made them want to settle down sooner, rather than later, than they thought.
How OkCupid’s New ‘Climate Change Badge’ Is Increasing Dating Prospects for Users
ADAGE – Apr 15 – OkCupid has launched its first-ever global badge in honor of Earth Month. The new Climate Change Badge lets users add a "Climate Change Advocate" designation to their profiles by answering "Yes" to the question "Do you want a profile badge to show you care about climate change?" The badge only formally launched on April 8, but already, 9 out of 10 users have opted in. The company is donating $25K to EarthDay.org as part of the initiative. Users with the badge are getting 44% more likes and 72% more matches than non-badged users, according to OKCupid's latest data. They're also having 27% more conversations than non-badged users.
Daters Are Hot for Climate Change Advocates
OKCUPID BLOG – Apr 7 – Daters on OkCupid have long been vocal about finding matches who share their beliefs and values, particularly when it comes to the causes they care about. Nine in 10 daters on OkCupid say it is important to them that their match cares about the environment. For all of Earth Month, every person on OkCupid who responds 'Yes' to the OkCupid question 'Are you concerned about climate change & want a profile badge to show it’s important to you?' will get the Climate Change Advocate badge automatically added to their profile. For every person who adds the badge to their profile, OKCupid is donating $1 to EARTHDAY.ORG.
OkCupid co-Founders’ New SPAC Set to Begin Trading
SEEKING ALPHA – Mar 25 – A new SPAC put together by two OkCupid co-founders and a top former Tinder executive is set to begin trading after a $200M IPO, hitting the Nasdaq even as rival dating firm Bumble's stock continues to stumble. OkCupid co-founder and former Match Group CEO Sam Yagan serves as CEO of new SPAC Corazon Capital V838 Monoceros Corp., fellow OkCupid co-founder Christian Rudder will sit on Corazon's board, while Phil Schwarz, former CMO at Tinder, will serve as the SPAC's chief strategy officer.
AI Company Escapes Lawsuit Over Use of OkCupid Photos
REUTERS – Mar 18 – An Illinois federal judge has tossed a proposed class action against AI company Clarifai over its alleged unlawful use of dating profile images to train facial recognition technology, finding the court lacks jurisdiction.
OkCupid Is Available in Turkish
LINKEDIN – Mar 17 – To celebrate OkCupid's Turkish launch, the OkCupid team in Turkey, led by Ezgi Ceren (OkCupid's Turkey Marketing Manager & Global Brand Manager at Hawaya), had a virtual lunch event with the OkCupid team in the US. OkCupid, which is owned by Match Group, launched in Turkey last year but the app was only available in English.
OkCupid Study: 79% of Indian Women Seek Permission to Pursue Their Dreams
INDIAN EXPRESS – Mar 9 – According to a study done by OkCupid, only 28%of women can choose freely for themselves. The majority has to seek 'permission' to live their lives, and considering that pursuing education and having a career is a privilege for many Indian women, it is disappointing that 79% of women need their partners' permission to prioritise their career, the data found.
OkCupid ups Michael Kaye to Global PR Leader
PROVOKE – Mar 2 – OkCupid's Michael Kaye has been promoted to the dating site's global head of PR after a year touting the virtues of virtual courtship. As senior global PR manager, Kaye is responsible for managing PR, including brand marketing and media relations, in countries across North America, Europe, the Middle East and the Oceania region. In his newly created role, Kaye is also responsible for leading PR programming in the US, Germany, Israel and the UK.