HER.IE – Jan 26 – One study published in Science Advances found that among men who use dating apps, when deciding on what kind of woman they want to date many will choose a woman younger than them rather than a peer there own age. Most men only found women desirable up to the age of 18! Other research conducted by OkCupid a few years ago had very similar findings. Not only are the findings of the research disheartening for women genuinely trying to date through these apps but it is also concerning that so many men are messaging teenagers.
Category: OkCupid
Dating Apps and Videoconferencing Could Be Monitored in New EU Data Rules
EURACTIV – Jan 21 – Dating apps and videoconferencing tools could come under the scope of new EU efforts to monitor online communications in a bid to stamp out child sexual abuse material. In a series of private exchanges between MEPs and Commission services, the EU executive has attempted to clarify a number of concerns related to proposed rules that would allow online communications services to be vetted for child abuse content. In one exchange, the Commission is pressed on whether it considers 'dating apps,' such as Tinder, Bumble and OkCupid, part of the new rules. The response was that while assessments should be made on a case-by-case basis, "the communications features of dating apps may constitute NI-ICS, unless they are merely ancillary features."
How Tinder Became the App That Defines Online Dating
FINANCIAL TIMES – Jan 8 – In the Q2 of 2020, Tinder reported a record 3B swipes in a single day. Shares in parent company Match, whose subsidiaries also include Hinge and OkCupid, traded at a record high in mid-December as it joined the Nasdaq 100. Rival Bumble has taken the opportunity to reportedly file for an IPO. When Match listed in 2015 it priced its shares at $12 each. They now change hands for $153. Success is down to Tinder's relatively simple set-up. Tinder, which accounts for more than half of Match's 11M subscribers, has a subscription level that allows users to see who likes them. This lure has helped Tinder convert free users to subscribers without spending large sums on marketing. Five years ago, Zoosk revealed that it was spending 84% of revenues on marketing before it pulled plans for an IPO. Tinder spent the equivalent of 20% of revenue on marketing in the most recent quarter.
by Elaine Moore
See full article at Financial Times
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OkCupid: 25M People to Find Their Perfect Match in January 2021
HINDUSTAN TIMES TECH – Dec 29 – The new year 2021 is coming and so is Dating Sunday. OkCupid says that ~15M people from around the world will initiate new conversations on and around Dating Sunday, which is the first Sunday of January. It is particularly known to have the highest number of singletons looking for love or a fresh start in their love-lives. Last year, OkCupid witnessed ~13M new conversations during the first week of January around the world. This year, the dating platform predicts that this number is expected to go up to 15M. The dating platform also expects 25M new matches to be made during January 2021.
In Latest Indian Campaign, OkCupid Asks What ‘Love Is’
EXCHANGE4MEDIA – Dec 7 – This campaign recognizes and celebrates that every person is seeking a different kind of love – from romantic dates to sharing memes, and that uniqueness is valid, accepted and deserves to be celebrated. Developed by Taproot Dentsu, Mumbai, the 'Love is…' campaign includes four short films as well as a VoxPop. The VoxPop is a fun dipstick video of single Indian millennials as they express their honest views of what love means to each of them.
Android Apps Still Vulnerable to a Major Bug
ITPRO.CO.UK – Dec 4 – Security researchers have found major Android apps used by hundreds of millions of people, such as Grindr, Bumble, OKCupid are vulnerable to a known flaw that could give attackers access to the app users' phones and data. The security flaw is in Google's widely used Play core library, which lets developers push in-app updates and new feature modules to their Android apps. Google fixed the flaw in April 2020, but the app developers must also install the updated Play core library in their apps to eliminate the threat. Many developers have not yet done this.
Dating App Usage Is Changing for the Better
OkCupid Predicts the Future of Dating
OKCUPID BLOG – Nov 9 – This year has been a wild ride for singles around the world. But through the ups and downs, people wanted to find love more than ever before. As 2020 is coming to an end, OkCupid analyzed this year's dating landscape shift to predict the dating trends for 2021.
- Thunberging – OkCupid users have answered questions about climate change ~6M times. ~2M people on OkCupid believe climate change is real.
- Advocating – In the past year, more than 340,000 people on OkCupid said they consider themselves activists – and young women are really leading this trend.
- Borderless love – Since the beginning of the pandemic, connections and conversations across borders are up ~50%. ~1.5M people on OkCupid are now open to a long-distance relationship.
- Inner-Party Dating – Cross-party dating does not work in modern relationships. In 2021, we’re going to see more people are refusing to date outside party lines.
- Selfie-Love – Since daters are stuck at home with no concert or vacation photos to upload, they are taking more selfies to keep their profiles up to date.
- Speed-Rooming – ~5M people on OkCupid said couples should live together before considering getting married.
- Slow Dating – 84% of people on OkCupid think it's important to have an emotional connection before a physical one.
- Wilder-dating – After being in lockdown for most of the year, daters will be looking to experience the great outdoors as a way to get to know their match.
Dating in the Runup to the Election
Ethnicity Filters on Dating Apps Raise Questions About Romantic Discrimination
by Jacklin Kwan
See full article at Mancunian Matters
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