OKCUPID – Aug 2 – Every month OKCupid will be sharing the latest matching questions and responses. And so far, OKCupid matching questions have been answered 365M times this year. Its newest questions cover everything from the upcoming election in Germany to the biggest dating deal breakers in India to thoughts on steamy sex in Israel to how British singles prefer their tea.
Category: OkCupid
OkCupid Is Now Translated Into German and Gender Neutral
W&V – July 13 – OkCupid was previously only available in English in the EU. Germany is now getting its own version with gender-neutral language.
OkCupid’s Dating Data Center: Juneteenth
OKCUPID BLOG – July 2 – Thousands of daters on OkCupid in the U.S. recently said it's important to them that their date celebrates Juneteenth, with support highest among Gen Z and Millennial women. Users who answered yes are getting 20% more matches and 50% more likes on average. 43% of OkCupid respondents said they celebrated Juneteenth by educating themselves on Black culture and history while 23% said they attended a related event, 20% supported Black-owned businesses and 14% listened to Black artists and watched Black movies.
Singles Return to In-Person Dating
by Anne Marie Chakker
See full article at Wall Street Journal
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OkCupid Offers LGBTQ 60 Identities
CNET – June 21 – As part of Pride Month, OKCupid is expanding its offering of identity options to 60.
OkCupid Rolls out “I’m Vaccinated” Feature
Match Group Partners With the UK Government to Promote COVID-19 Vaccinations
PR NEWSWIRE – June 7 – Match Group is working with the UK government to promote COVID-19 vaccinations across its brands including Tinder, Match, OurTime, OkCupid, Hinge, and Plenty of Fish. The apps will run ads for the UK government's Hope Campaign, share vaccine resources, and offer vaccination badges for singles to display on their profiles, as well as free "Super Likes" and other boost-type features for UK users who say they are vaccinated. Members will start seeing the banners and incentives starting this week, and the campaign will run throughout the month of June.
OkCupid’s Data Center Latest Survey
OKCUPID DATA CENTER – June 2 – According to latest OKCupid survey, 7 in 10 daters said they will get the COVID-19 vaccine (~1M respondents), and those who are planning to get it are getting 15% more Likes and 14% more Matches, and are having 4.5% more conversations. Millennials and Gen Z are more likely than Gen X to cancel a date with someone who didn't want to get the vaccine. People who are vaccinated on OkCupid are more likely to: Be concerned about climate change; Be more into love over sex right now; Believe they are smarter than most people; Enjoy discussing politics.
Dating Apps Adding Vax Badges and Filters
ABC7 NEWS – May 24 – In-person dating came mostly to a halt during the pandemic. Now that things are opening up, many people are still taking things slow. OkCupid says there was a 680% jump in the use of the term "vaccinated" in user profiles in April compared to February. Four in 10 daters say they'd cancel a date with someone who didn't want to get the COVID vaccine. In a partnership with the White House to encourage vaccines, dating apps including Tinder, Hinge, Match, OkCupid, and Plenty of Fish announced they will create virtual vaccination status badges. Some apps will also let users filter out potential matches based on vaccination status. Hinge says more than half its users say they plan on going on more in-person dates after getting their shots.
by Victoria Sanchez
See full article at ABC7 News
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Match Group Teams up With White House to Promote COVID-19 Vaccines
PR NEWSWIRE – May 21 – Tinder, Match, OkCupid, Hinge, Plenty of Fish, BLK, Chispa will give vaccinated U.S. users dating "Boosts". U.S. users will get vaccination badges to display on their profiles, as well as free "Super Likes" and other boost-type features. The campaigns will launch in the coming weeks and run until July 4th.