BLOOMBERG LAW – Match Group is under pressure from the FTC to cooperate with an investigation into whether its OkCupid app illegally shared data with a facial recognition company. OkCupid has allegedly allowed Clarifai to use OkCupid profiles to train the facial recognition algorithm which could detect age, sex and race.
Category: OkCupid
OkCupid Wants to Show Users Who They’re Compatible With
CNET – A new feature called Cupid's Picks will surface who users are more likely to match with every single day. The picks are refreshed daily as new people join the app or answer more questions on the platform.
Dating Apps and Environmental Advocacy
DW – Dating apps like OkCupid, Bumble and Tinder have noticed more and more of their users mentioning climate issues on their profiles – and have integrated features to help them connect with each other. On Bumble, users can add badges to their bios as as a way of aligning with different causes. Tinder says that "climate protection" was one of the most mentioned phrases on German Gen Z members' bios last year. OkCupid has reinstated its climate change advocate badge, which was first rolled out in 2021 and is only available for April, Earth Month. When it was introduced last year ~400K people used the badge.
See the top news on OkCupid
See the top news on Bumble
See the top news on Tinder
Petromasculinity Is the Leading Dealbreaker for Dating App Users, OKCupid Says
FORTUNE – New data from OKCupid shows that climate denial, also referred to as "petromasculinity," was the biggest deal-breaker for dating app users. Of 250K users surveyed worldwide by OKCupid, 90% of users said it was important for their match to care about climate change. Over the past three years, 6M users have been surveyed, and results show that 81% of users were concerned about climate change.
Clarifai Accused of Scraping Biometric Data From OKCupid Photos
BLOOMBERG LAW – An OKCupid user sued Clarifai in Delaware federal court, alleging that the AI company (Clarifai) violated Illinois privacy laws when it used the facial geometry of thousands of OKCupid users to train its facial recognition algorithms.
by Samantha Hawkins
See full article at Bloomberg Law
Which Dating Apps Got the Most Press Coverage Last Year?
OPW – Last year, we mentioned 281 internet dating industry brands in 1,066 posts. Although Match Group and its brands are clearly dominating this list, Bumble takes first place this time, even though only by one post. Here is the full list of companies with the most press coverage for last year.
- Bumble (131 posts)
- Tinder (130 posts)
- Match Group (96 posts)
- OkCupid (43 posts)
- Hinge (42 posts)
- Match.com (35 posts – shared)
- Grindr (35 posts – shared)
- The Meet Group (31 posts)
- Blued (23 posts)
- Spark Networks (22 posts)
Dating Apps Join Forces for Valentine’s Vaccination Push
How OkCupid Transformed From an Online Quiz Site to a Radically Inclusive Dating App
THE DRUM – Founded in 2004 by Chris Coyne, Christian Rudder, Sam Yagan and Max Krohn – the Harvard students who also created SparkNotes – OkCupid has its roots in what was once called SparkMatch. The platform allowed users to connect based on the results of a personality assessment. After selling SparkMatch to Barnes & Noble, the team built what is now OkCupid. In 2011, they sold the business to Match Group. Despite the platform's advances, the brand was tired and lacked freshness. So OkCupid appointed its first global CMO in 2017. Melissa Hobley, a former Walgreens executive, went to work on reinventing the brand's image. The app introduced new ways for daters to set their preferences and to signal to potential matches what their values and politics entail. The platform has also rolled out 'badges' – icons that users can choose to display on their profiles that indicate, for example, that they're pro-choice or that they believe in combating climate change. In August 2021, the brand rolled out its newest effort – its irreverent and wildly inclusive 'Every Single Person' campaign featuring creatives developed by sculptor Maurizio Cattelan and photographer Pierpaolo Ferrari. Made in partnership with Mekanism, the campaign is a natural expression of the brand's mission to be a platform where everyone is invited to be exactly who they are and vocalize what they believe in.
MTA Rejects OkCupid Ads
OkCupid Lets Users State Their Views on Abortion on Their Profiles
MEDIA POST – OkCupid's subway campaign invites people to make their pro-choice views on abortion part of their dating profile, with each "Pro-Choice" sticker triggering a donation to Planned Parenthood. The new campaign starts this week in New York. Ads will roll out to additional U.S. and global cities beginning March. It's all part of the brand's ongoing mission to have users bring their entire selves to the dating process. "We want you to bring your issues – pun intended – to dating," says CMO Melissa Hobley.