AFAQS – May 15 – OkCupid has partnered with The Screen Patti to showcase a new couple's journey – from the time they first met online, to going on a virtual date, to forming a connection, to now doing all things together while self-isolating.
Category: OkCupid
The Top Dating Industry News for Apr 28th
OPW – Apr 28 – Facebook Dating Video, OKCupid Covid-19 Survey, POF NextDate Video Speed Dating.
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OkCupid’s CMO: ‘Romance Is Back’
CAMPAIGN LIVE – Apr 24 – "We are seeing more activity on OkCupid now than we were in February," said Melissa Hobley, the CMO of OkCupid. A huge survey of 70K OkCupid users found that 94% of people on the app are hanging out virtually right now. More than half of these respondents said messaging is their favorite way to court in this pandemic world, followed by video and then a phone call. "What I'm hearing from women is that romance is back," said Hobley. "They can't hook up so the guys are putting in some effort. "What's been interesting is the empathetic and compassionate messages.
How COVID-19 Killed Hookup Culture and Saved Romance
FAST COMPANY – Apr 21 – The use of Match, OkCupid, Tinder, and Hinge is surging, and video dating is becoming more and more normal, as people look for meaningful connections. But, with the world enduring a new lonely normal, single people are having to adapt, and there are few other options than video dating. Many of the world's biggest dating brands have rolled out new in-app video calling features – offering virtual happy hours, hotlines to dating experts, and ways to "date" people around the globe. The major dating apps are reporting surges in messaging. On Tinder, daily conversations have risen by 20%; OkCupid has seen a 30% increase in messages sent on the app globally since March 11. "We readjusted and reprioritized our road map," said Match's CEO Hesam Hosseini. Video chat wasn't a priority before the pandemic, when only 6% of users expressed interest in the feature. Due to the lack of other options, that interest has spiked to 69%. "I think we'll look back on this period and find that folks were forming pretty strong connections."
by Talib Visram
See full article at Fast Company
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OkCupid: Massive Spikes in Matching, Messaging and Virtual Dates Around the World
OKCUPID BLOG – Apr 6 – Singles are still dating, and because everybody is stuck at home, they have more time to fire up a conversation with someone new. In the past few weeks, OkCupid engagement has exploded. Matches on OkCupid have increased 10%, and conversations have increased ~20%. 51% of users prefer messaging and texting, 26% like video-chatting, 17% are relying on phone calls ad 6% are waiting to date till the pandemic is over.
Coronavirus Is Changing Online Dating – Permanently
FORBES – Apr 5 – The coronavirus lockdown is changing how we date, likely shifting our habits permanently. Dating apps are pushing users to meet for virtual dates, rolling out new video-based features. "While we are socially distant, we definitely aren't disconnected," says Tinder CEO Elie Seidman, who reports daily messaging activity among the app's American users has risen by 10% to 15% across the country. Bumble CEO Whitney Wolfe Herd hopes people will use Bumble's in-app video chat feature. With more people at home, Bumble saw use of this function spike 93% between March 13 and March 27. The average call was ~30 minutes long. "We're hearing more and more about virtual coffee dates, dinner dates and movie dates," says OkCupid CEO Ariel Charytan. "We recently heard from a new OkCupid couple in Brooklyn who set up a candlelit dinner over video chat for their first date earlier this week." "For now, dating apps have little opportunity to turn this new user behavior into additional revenue streams. Estimates on revenue and profit are going to come down. No one really knows by how much," says Evercore analyst Benjamin Black. Spending on dating is "something you can pull back on. You're not gonna die without it. It's not a consumer staple." So far the apps' goal of maintaining their audiences seems to be working. The number of weekly active users across Tinder, Bumble and five more of the largest dating apps was largely unchanged from February into mid-March, according to App Annie.
by Adam Brown
See full article at Forbes
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During Coronavirus Lockdown, Tinder Surpasses Bumble, OkCupid and Hinge Downloads
FOX BUSINESS – Mar 25 – While many businesses have suffered dramatically under the coronavirus, its been a great week for Tinder, which saw an increase in first-time installations of the app in the U.S., according to Sensor Tower. First-time installs of Tinder were up 13% last week in the U.S. compared to the week of March 2, but were down 5% worldwide for the same comparison period. Bumble's downloads fell 10% in the U.S. and 11% worldwide, Hinge downloads fell 7% in the U.S. and 12% worldwide, and OkCupid fell 16% in U.S. and down 20% worldwide.
by Lucas Manfredi
See full article at Fox Business
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OKCupid: “Now Is Not the Time to Go to a Bar”
by Carly Stern
See full article at DailyMail.co.uk
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The Top Dating Industry News for March 17th
OPW – Mar 17 – IDEA Summit, The Meet Group Acquisition & Financial Results, Grindr Acquisition, OKCupid Covid-19 Survey, Tinder's Swipe Night on Hold.
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93% of OKCupid’s UK Users Would Still Go on a Date
THE GUARDIAN – Mar 16 – OKCupid has asked its users if coronavirus affects their dating life. OKCupid was prompted to ask the question after noticing a rise of 262% in the number of mentions of the virus in UK profiles between January and March. 93% of users said that they would carry on seeing people in real life, but the virus has apparently prompted people to spend more time looking for love: OKCupid has had a 7% increase in new conversations over the last five days, the company said. Tinder has started warning users of the risks of meeting in person, with an interstitial screen that pops up advising users to wash their hands.