Category: OkCupid

For Online Daters, Women Peak At 18 While Men Peak At 50, Study Finds

Posted on August 16, 2018

For Online Daters Women Peak at 18 While Men Peak at 50 Study FindsNEW YORK TIMES – Aug 15 – A new study about online dating published in the journal Science Advances studied the "desirability" of male and female users, based on how many messages users got over one month on a "popular, free online-dating service". The researchers determined that while men's sexual desirability peaks at age 50, women's starts high at 18 and falls from there. The study results echoed data shared by OkCupid in 2010, in which the service found that men from the ages of 22 to 30 focus almost entirely on women who are younger than them. OkCupid also reported that as a man gets older, he searches for relatively younger and younger women, while his upper acceptable age limit hovers just above his own age.

by Maya Salam
See full article at New York Times

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People Are Using Dating Sites To Find Jobs

Posted on July 30, 2018

Ripple screenshotMARKETWATCH – July 26 – Singletons are hitting up people on Tinder and OkCupid to promote their businesses and get ahead in their career. Dating sites are also branching out into the jobs market. Some former Tinder executives recently created Ripple, an app designed to compete with LinkedIn. Last year, Bumble launched Bumble Bizz, a site to make professional connections. Bumble has noticed that, amid this improving economy, people are often interested in a new professional opportunity, as well as a personal one. “Dating apps have become a very normalized way of meeting people professionally,” said Alex Williamson, chief brand officer of Bumble. “It’s a comfortable way to reach out and get to know someone else.” Prospective employers can learn a lot about others through their profiles and photos, including their character, personality and even their spelling.

by Alessandra Malito
See full article at MarketWatch

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OkCupid ‘DTF’ Campaign Boosted Buzz 50%

Posted on July 23, 2018

Okcupid dtfADWEEK – July 21 – Created by Wieden + Kennedy New York under the brand's first CMO, Melissa Hobley, the ads recast DTF (typically meant as a derogatory term for women who are "down to f$%k") into new interpretations that represent what single people might really be looking for in a relationship – "Down to Farmer's Market" or "Down to Feel Fabulous." The campaign has boosted social mentions of OkCupid by 50%. But not all the ads have been welcome everywhere, and in fact the entire campaign was rejected outright by the Chicago Transit Authority. "We certainly knew we would not be able to run every execution in every market. What surprised us was that certain huge vendors, outlets and agencies rejected the campaign completely," Hobley says. "We ran this campaign in a number of cities in Q1 of 2018, and the response was phenomenal. We saw the needle move, we saw people talking about it – young women especially."

by David Griner
See full article at AdWeek

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OKCupid: Users Who Show ACLU Support Get More Dates

Posted on July 16, 2018

Okcupid aclu profileTHE HILL – July 12 – People who show their support for the ACLU on their online dating profile are more likely to get a date than those who don't, according to OkCupid. The company began offering a pro-ACLU badge about a month ago that displays on a user's profile if they answer yes to a question about supporting the ACLU. Users who are pro-ACLU also get 15% more "likes".

by Alicia Cohn
See full article at The Hill

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Engaged Couples Reach Out To Dating Apps To Invite Them To Their Weddings

Posted on July 4, 2018

Tinder proposalNEW YORK TIMES – July 4 – Farah and Michael Walsh met on OkCupid. Now that they were engaged, they wanted their matchmaker at the wedding. Although no one from OkCupid attended their wedding, they were shocked to not only get a response card back but a baking dish from Crate & Barrel listed on their registry. The couple are hardly alone. Across the country, those who connected through dating apps are including the tech companies in their weddings. Tinder estimates it gets 50 notes a week; Bumble said it receives them daily. Others ask the startups to make their offices available for proposals; to sponsor parts of the wedding; even to officiate ceremonies. "I've been asked to marry people so many times, I got ordained to do it," said Alex Williamson, the head of brand for Bumble. "We do not take the invitations lightly," said Rosette Pambakian, head of brand marketing and communications for Tinder. "We send Champagne, we send personalized gifts." Bumble has two staff members whose duties include responding to engaged couples who reach out. The company may send wine flutes, flowers, or gifts from registries. OkCupid sends framed copies of the first messages pairs exchanged over the platform.

by Alyson Krueger
See full article at New York Times

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OkCupid Is Teaming Up With ACLU

Posted on June 6, 2018

Okcupid acluPR NEWSWIRE – June 6 – OkCupid and the American Civil Liberties Union (ACLU) are introducing an ACLU Profile Badge that enables singles to find – and connect with – other members who support the non-profit. The badge will be prominently displayed on the profile of every OkCupid member who has publicly responded "yes" to the question "Do you support the ACLU?" For every user who receives the badge, OkCupid, will donate $1 towards the ACLU and will donate a maximum of $50K. For ~100 years, the ACLU has worked in courts, legislatures, and communities to protect the constitutional rights of all people.

See full article at PR Newswire

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Q&A With Sam Yagan

Posted on May 20, 2018

BUSINESS INSIDER – May 19 – ShopRunner CEO Sam Yagan is the cofounder of SparkNotes and OkCupid, and was head of Match Group for 7 years. One of the luckiest moments of his life was meeting his college roommates. Together, they built a study guide website called SparkNotes. Then, they built an online dating empire. They started OKCupid while Yagan was getting his MBA at Stanford. Yagan is now the CEO of ShopRunner – a company that brings Amazon Prime-like benefits to customers for use on a network of shopping sites.

by Richard Feloni & Anna Mazarakis
See full article at Business Insider

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Internet Dating Analysis: Who’s Growing And Who’s Firing

Posted on April 5, 2018

OPW – Apr 5 – According to Linkedin Match.com is showing no growth over the last two years, with 598 employees. Tinder is the big growth story with 320 employees and 116% growth over the last 2 years. PlentyofFish is also broken out from Match, and is up 15% over the last 2 years with 94 employees. Meanwhile, OKCupid are have been quite stable at 64 employees.

Match.comBadoo is stable at 560 employees. Over the last 2 years they've grown their personnel count 22% to 560 people!

Zoosk is stable at 170 employees. They dipped to 158 employees but actually show 1% employee growth over the past 2 years.

eHarmony has leveled off to 239 employees in the last 6 months but is down 27% over the last 2 years.

EHarmonyMeanwhile Venntro Media in the UK, which runs White Label Dating, shows a 43% decline to 66 people, and just lost their CTO of ten years.

See full article at Courtland Brooks blog.

Post by Mark Brooks, CEO IDEA

Online Personals Watch PR Rankings – The Sites That Got The Most Press In 2017

Posted on February 20, 2018

Press coverage 2017OPW – Feb 20 – Every year we take a look at who scored the most press summaries on Online Personals Watch. We look for top tier news and summarize what we think is most interesting to you, our audience of Internet dating industry leaders, app designers and marketers.

#1 Tinder (123 posts published on OPW last year)
#2 Bumble (48 posts)
#3 eHarmony (42)
#4 Match Group (41)
#5 Match (37)
#6 OKCupid (37)
#7 Grindr (34)
#8 Happn (22)
#9 The League (21)
#10 Matrimony.com (17)

Other companies that did well and got a solid press coverage last year were Hinge, The Meet Group, Zoosk, Hater, Matchpoool and Chappy.

See full article at Courtland Brooks blog

Post by the IDEA team

Good Sex Or Political Compatibility? Surprising Poll Results

Posted on February 15, 2018

Okcupid sex vs political compatibilityWASHINGTON POST – Feb 14 – Politics or good sex question is one of over 5,000 that OkCupid poses to members to help narrow down their search for a partner. Over 4.5M people have opted to answer it since it was added about a year ago, and the way they respond has a lot to do with their generation. 17% of Baby Boomers (born before 1965) and 15% of Gen X-ers (born between 1965 and 1980) choosing politics over sex. But among Millennials, which the company defines as born between 1981 and 1997, 38% choose politics over sex, and for Generation Z, born in 1998 or later, it's nearly half and half, with 48% preferring political rather than sexual compatibility. The generational differences are not surprising to Paul Taylor, author of "The Next America: Boomers, Millennials, and the Looming Generational Showdown," who noted that politics have become much more personal and polarizing in recent decades. In 1960,~5% of Americans expressed a negative reaction to the idea of their child marrying someone outside their political party, he noted, whereas in 2010, ~40% did.

by Tara Bahrampour
See full article at Washington Post

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