Category: OkCupid
OKCupid Will Make People Use Real Names On Their Dating Profiles
THE VERGE – Dec 22 – OKCupid is trading its user pseudonyms for a real-name policy. The change starts with a test group, then rolls out to everyone by the end of 2018. Users will need to update their profile with real names, although OKCupid doesn't say anything about verifying identities, and the signup page currently only asks for a first name. Using real first names is standard on Tinder. But unlike Tinder, OKCupid encourages long profiles full of intimate details, including candid answers to questions about sex and politics. Users might not feel comfortable sharing that information under a real name.
How Dating Was Different In 2017
BUSTLE – Dec 21 – Dating has changed for the better during 2017 and it might actually be thanks to our political climate. On OkCupid, mentions of politics increased by a 26% in 2017 vs 2016. Politics went from being a 'dealbreaker' to a 'dealmaker'. Compared to 2016, mentions of the word "love" in users' profiles increased by 13%, and several other romantic buzzwords also saw more use: "devotion" increased by 13%, "passion" by 22%, and "meaningful relationship" by 25%. But perhaps most importantly, "respect" increased in mentions by 19% this year which is a very reassuring sign that things are, slowly but surely, moving in the right direction.
How Apps Like Tinder And Bumble Are Connecting With Event Guests
by Michele Laufik
See full article at BizBash
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OkCupid App Developer Talks About New Messaging System
DAILY VOICE – Dec 16 – Glen Rock's Joe Acosta is an app developer at OkCupid. He played an integral part in rolling out the company's new, experimental open messaging system. "Our old system was a completely open messaging system," said Acosta. "Anyone could send multiple messages to anyone and the messages would go straight to the recipient's Messages Screen." With the new OkCupid messaging system, users will only see messages if they choose to go to the sender's profile, after noticing that the person has messaged them. If the receiver decides that they're not interested in that person, they can pass on reading the message. The change came after many OkCupid users reported that they were so inundated with messages that sifting through them became an unimaginably stressful task.
Former OKCupid Engineer To Speak At iDate In Florida
WEBWIRE – Dec 12 – Dale Markowitz, a former engineer and data scientist at OKCupid, will discuss how technology will transform the future of dating apps, from their matchmaking algorithms to the way they combat harassment, spam, and the lies users tell. Her writing on the intersection of dating and tech has appeared in The Washington Post, New York Magazine, and Gizmodo. The next Internet dating conference is taking place in January 24 to 26, 2018 at the Hyatt Place in Delray Beach, Florida. You can register here.
Users Can Now Search For Specific Interests On OkCupid’s Mobile App
Several Trackers Found In Popular Android Apps
THE INTERCEPT – Nov 27 – Researchers at Yale Privacy Lab and French nonprofit Exodus Privacy have found that weather, flashlight, rideshare, and dating apps, among others, are infested with dozens of different types of trackers collecting information to better target advertising. Among the Android apps identified by the researchers were Tinder and OkCupid. Tinder uses five trackers in addition to its own which means the company has been able to make use of behavior analytics, and also to accept payment from shaving supply company Gillette for highly targeted research. One of the most ubiquitous in-app trackers is made by Google's DoubleClick ad platform, which targets users by location and across devices and channels, segments users based on online behavior, connects to personally identifiable information, and offers data sharing and integration with various advertising systems. DoubleClick's tracker is found in Tinder and OkCupid. The most invasive tracker is Fidzup, a France-based mobile performance marketing platform for brick and mortar retailers. Not all trackers are equally invasive, though many grab more information than they arguably should. For example, Google-owned Crashlytics is presumably just a crash reporter, but it does much more than simply performing analytics on app logs. The app, used by Tinder and OkCupid, can also link users across multiple cookies and devices. AppsFlyer (used by Tinder) does fraud prevention and protects from malware, but also fingerprints devices by their IDs, tracks users across datasets to circumvent the fragmentation caused by users with different devices, and tracks which users install which apps. Braze, used by OkCupid, can track users by location, target them across devices and channels, and serve targeted advertising based on consumer actions.
by Yael Grauer
See full article at The Intercept
Match Group’s New Executive Management Appointments
PRNEWSWIRE – Nov 15 – Match Group has made a series of internal leadership appointments to coincide with Mandy Ginsberg's planned assumption of the Company's CEO role by January 1, 2018. These include:
- Elie Seidman, currently CEO of OkCupid, will become Tinder's new CEO, reporting into Ms. Ginsberg.
- Amarnath Thombre, currently Chief Strategy Officer at Match Group, will become CEO of Match Group Americas, where he will oversee Match, Match Affinity Brands, PlentyOfFish, OkCupid and Match's Latin America businesses, reporting into Ms. Ginsberg.
- Hesam Hosseini, currently CEO of PlentyOfFish, will become CEO of Match and Match Affinity Brands, reporting into Mr. Thombre.
Match Group is actively recruiting to fill the CEO positions at both OkCupid and PlentyOfFish.
Tinder And Grindr Don’t Want To Talk About Their Role In Rising STDs
by Julia Beluz
See full article at Vox
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