Category: OkCupid

See full article at Globe Newswire

Poll: Singles Are Open To Dating People Who Speak Different Languages

Posted on February 9, 2018

GLOBE NEWSWIRE – Feb 8 – According to a new survey by language learning leader Rosetta Stone and OkCupid, 70% of women, compared to 67% of men think speaking another language is an attractive quality. Millennials are ~10% more likely to be open to dating someone who doesn't speak their language well compared to non-millennials.

by David McCabe
See full article at Axios

How Dating Sites Spy On Users

Posted on February 9, 2018

AXIOS – Feb 8 – Dating app users provide sensitive information like drug usage habits and sexual preferences. How online dating services use and share that data worries users, according to an Axios-SurveyMonkey poll. OkCupid runs 10 advertising trackers during the search and profile stages of using its site, while Match.com runs 63, according to online privacy company Ghostery. The trackers could pick up where users click or where they look, says Ghostery product analyst Molly Hanson. A spokesperson for Match Group says in a statement said that data collected by its companies "enables us to make product improvements, deliver relevant advertisements and continually innovate and optimize the user experience. Data collected by ad trackers and third parties is 100% anonymized.

See all posts on Match Group

See full article at PR Newswire

Internet Dating Conference Quick-Videos

Posted on February 4, 2018

OPW – Feb 4 – If you missed iDate, you missed a great business conference. This was the best iDate Internet Dating Conference for a few years. Marc pulled together a great line up of speakers and show. Meetme's co-founder Catherine Cook gave an amazing talk to demystify video in the Internet dating context. Amanda Bradford gave an awesome talk on the future of Internet dating. Super impressed with both of these talks. We had the COO of Spark, a super-affiliate, an OKCupid data scientist, a gay dating expert, an A.I. guru… Anyway, check out my little vlogs of the event.

Day 1

Day 2

The next iDate is in Los Angeles in early June. This is the Mobile Dating Conference, so is focused on mobile dating apps. Beyond that, this particular conference will focus of the emergence and applications of Artificial Intelligence in Internet dating. Who's doing it, and what we could do in the future to use A.I. to vastly improve our services and value. Hope to see you there. 😉

Post by Mark Brooks , CEO IDEA

Match Group Appoints Ariel Charytan New CEO Of OkCupid

Posted on January 29, 2018

PR NEWSWIRE – Jan 29 – Charytan suceeds Elie Seidman, who was recently named CEO of Tinder. He comes to Match Group from Audible, an Amazon company, where he served as SVP. Prior to Amazon, he was a co-founder and Chief Product Officer at Oyster.com, which was acquired by TripAdvisor in 2013.

See all posts on Match Group
See all posts on OkCupid

by Chelsea Adelaine Hassler
See full article at Popsugar

How OkCupid Users Really Feel About Donald Trump

Posted on January 24, 2018

POPSUGAR – Jan 23 – OkCupid revealed that ~600K people have used the platform's Trump Filter – a question that just reads "Trump?" with optional responses of "Hell Yes," "Yes," "Hell No," and "No" – as of Jan. 12, 2018. 90% of users opted for "Hell No", while only 7% opted for "Yes," and 3% "Hell Yes." According to previously released statistics, the users who discuss their politics in their profile are 52% more likely to get matches, and 30% more likely to get a message out of the exchange.

by Elise Herron
See full article at Willamette Week

OkCupid Billboards Were Rejected In Portland For Being Too Phallic

Posted on January 10, 2018

WILLAMETTE WEEK – Jan 10 – The billboard ads, which were designed by Portland's Wieden+Kennedy, are a play on the acronym DTF (Down To Fuck, of course). DTFootball vs. Futbol, the ad reads—beside a couple soccer balls and a football arranged in a phallic fashion. With the ad, OkCupid's goal is to get people to redefine the "F" in DTF. The vendors selling the space for the billboards rejected the ads for fear of bad press for using a phallic image. Portlanders can expect to see the not-at-all-sexual ads up around Portland soon.

by Katrin Büchenbacher
See full article at Global Times

The Dating Elite In China Are Caucasian, Not Asian

Posted on January 8, 2018

GLOBAL TIMES – Jan 8 – Lovoo, Badoo, Tinder, Grindr, Her, Tantan, Momo, Blued and LesPark have proliferated both in the West and the East. They have enabled people to meet across social milieus, increased intercultural marriages and has led to more marriage stability, according to the MIT Technology Review magazine. But does it benefit everyone equally? The short answer is no. The nature of the dating apps favors those who are considered "attractive" by society's terms. "Society has been conditioned to see Caucasian people as the standard of beauty" the magazine Study Breaks wrote. Data analysis by OkCupid from 2009 to 2014 proved that people of color and Asian men are marginalized the most in the dating market. To find out more about the role that race plays in online dating in China, the Metropolitan launched a social experiment on the Chinese dating app Tantan. The platform has mainly Chinese users. Surprisingly, the results were similar to previous findings in the US. The Asian man scored lowest with a 3% match rate, while his Western counterpart reached 12% match rate. Meanwhile, the Asian woman received 15% match rate, while the Western woman received 66%.

by Minda Smiley
See full article at The Drum

OkCupid Gives New Meaning To The Phrase DTF In Its New Campaign

Posted on January 2, 2018

THE DRUM – Jan 2 – OkCupid wants singles to know that its users are DTF, but not in the way you might think. OkCupid is unveiling its first-ever marketing push this week with a slew of out-of-home posters and digital posts that give new meaning to the acronym. Instead of "down to fuck," OkCupid is replacing the F with terms like "fifty-five-hour binge," "filter out the far right" and "forget our baggage." The campaign is part of OkCupid's effort to position the app as one that can help users find a relationship, not just a hookup.

by Sarah Perez
See full article at Tech Crunch

OKCupid’s Users Rebel Over New ‘Real Name’ Policy

Posted on January 1, 2018

TECH CRUNCH – Dec 30 – OKCupid's users are angry. Just ahead of the new year, the company made a radical change to its policies, and now requires people to use real names instead of an OKCupid username, as before. Since the update, announced last week, OKCupid's app has been slammed with bad reviews on the App Store. To make matters worse, OKCupid locked some people out of the app until they complied with the new policy, rather than offering a grace period. There is at least one caveat to OKC's new policy – you don't have to use your legal name, the company notes at the bottom of its announcement. It says, you can use the name you'd like your date "to call you" instead. OKCupid provided the following statement: To remove usernames is a part of our mission to add more substance and depth to dating. We get many of messages from folks who say they are offended by some of the usernames people make.