Category: Outlets – Business Insider
How OkCupid Changed the Way Society Looks at Dating Millennials Across the World
BUSINESS INSIDER – Oct 2 – Melissa Hobley is the Global CMO of OkCupid. Under Hobley, OkCupid created the iconic DTF ads. The DTF ads were banned in some markets for being provocative. In India, OKCupid launched Find My Kind campaign. The campaign drew insight from its user responses to questions on the app. 92% said that they feel their values vastly differ from their parents, and 72% do not believe they echo their friends' preferences either, clearly establishing them as a generation that values what they want, not what others want for them. The data further revealed that 67% would rather find a meaningful relationship on a dating app than have friends or family arrange a set up. Hobley denied to share OkCupid's revenue numbers but said that they measure their success rate in terms of meaningful connections that are formed on their platform every year.
Facebook Dating Has Features That May Enable Cheaters
INSIDER – Sep 10 – Paul Keable, the chief strategy officer at Ashley Madison, sees Facebook Dating, as well as other dating platforms like Tinder and Bumble, as competition for his service. The app duplicates Facebook profile but removes users existing relationship status, meaning, like any dating app, users could easily join behind their partner's back. Additionally, Facebook Dating doesn't match people with any of their existing Facebook friends, meaning there's a lower risk than with some other dating apps that they could get caught by their partner's single friends who are also on the app.
by Julia Naftulin
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Match Group Launches A Marriage App Pairs Engage
BUSINESS INSIDER – Aug 9 – Match Group is targeting Japanese singles looking to get hitched with a marriage-concierge app. The company is launching Pairs Engage, a "more efficient and less expensive service geared to those who are highly motivated and want to get married within a year," CEO Mandy Ginsberg said. The app suggests 30 potential husbands or wives a month, and includes a 24/7 concierge service. Japan's $0.5B arranged-marriage industry revolves around physical stores that employ lots of salespeople and service staff, meaning they're expensive to run and pricey for consumers, Ginsberg said. Pairs Engage costs 9,800 yen ($92) per month, plus another 9,800 yen as a sign-up fee once the pre-registration period ends. After downloading the app, users must submit a raft of documents including proof of their identity, income, and single status, as well as education and national qualifications for graduates and some professionals.
Mandy Ginsberg’s Letter to Rosette Pambakian
BUSINESS INSIDER – Aug 7 – Former Tinder VP Rosette Pambakian is suing former Tinder CEO Greg Blatt, who she alleges sexually assaulted her. She is also suing Tinder's parent companies, Match Group and IAC/Interactive Corp., alleging that they covered up the assault and wrongfully terminated her employment. Match Group CEO Mandy Ginsberg said in a December 2018 email that Pambakian never reported Blatt for sexual harassment, and she was not terminated over a sexual harassment complaint. The email was written after an earlier lawsuit was filed in August 2018 when 10 employees and former employees, including Pambakian, sued Tinder's parent company IAC alleging it purposefully undervalued Tinder in an attempt to devalue early employee options. The current lawsuit says that Pambakian was placed on leave one day after the 2018 lawsuit was filed, and her employment was officially terminated in December 2018. "You were not terminated because you reported Greg for sexual harassment. You couldn't have been, as you never reported Greg for sexual harassment," Ginsberg wrote in her email to Pambakian. "You were terminated because it was not possible for you to fulfill the duties and responsibilities of your role as Tinder's spokesperson."
Elite Matchmakers Share Their Vetting Process
BUSINESS INSIDER – July 20 – Elite matchmakers shared their vetting process for high-net-worth clients as part of Business Insider's "Dating Like a Millionaire" series. Two of the matchmakers said they make house calls to get a better feel for a millionaire's lifestyle and personality. An organized home can indicate that the owner is a grown-up, whereas a messy home can be a red flag. "You can tell a lot from a person by looking through a keyhole," said Mairead Molloy of Berkeley International, who is based in London. Berkeley's pricing starts from £15K and goes up to £60K for private headhunting, with a year of unlimited introductions. Highly tailored packages can run up to £100K. Mother-daughter matchmaking duo Janis and Carly Spindel of Janis Spindel Serious Matchmaking Inc. in New York City also make house calls. They said: "We go in the fridge, their medicine cabinets, and their closets."
by Hillary Hoffower
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Bumble Owner Launches Independent Investigation Into Its Workplace Culture
BUSINESS INSIDER – July 10 – Badoo founder, Andrey Andreev, is launching an independent investigation into his workplace culture after an explosive report by Forbes. Forbes spoke to 13 former employees who described naked cocaine-fueled parties, software updates named after porn stars, and inappropriate remarks made by Andreev. Andreev said he has was "shocked and saddened" by the allegations and has brought in HR firm Peninsula Group to conduct an investigation.
by Isobel Asher Hamilton
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Ashley Madison to Offer Dating Coaches
INSIDER – June 6 – Ashley Madison, the dating app known for helping people find affair partners, is testing a dating coach feature in its app. The feature is marketed especially toward older men who don't have experience with online dating, according to Ashley Madison Chief Strategy Officer Paul Keable. The feature is currently in its testing phase in Brazil and the US, where selected existing users have been able to try it out since March.
Tinder Study: 1 in 5 LGBTQ People Come out on the Internet First
BUSINESS INSIDER – June 3 – According to a recent survey by Tinder, the LGBTQ community is more likely to come out online before formally coming out to friends or family. Tinder surveyed 1K LGBTQ users and asked them about their experiences coming out, being out, and having queer relationships.
Match Rolled Out Coaching Service – AskMatch
