Category: Outlets – Business Insider
eHarmony Is Gearing Up For A Battle To Win Back Millennials
BUSINESS INSIDER – Feb 18 – Historically, eHarmony has not thought of swipe-based apps as competitors, since they tend to cater to more casual daters. But there are plenty of people who now use those apps to look for long-term partners — on Tinder it's 80% of users. By last count, eHarmony has ~750k paid subscribers and 10M active users, which is about the same number it's had since 2012. Tinder, meanwhile, has ~1M premium users and 50M people using the app. eHarmony CEO says business is still strong, even if it's not growing. His primary goal for 2017 is to increase user satisfaction. The company is currently a research into people's senses of humor to incorporate that into its matching algorithm. The company is also making other small fixes attempt to help the app feel fresher.
Tinder’s Clever Marketing Tricks, Q&A With Co-Founder Sean Rad
BUSINESS INSIDER – Feb 15 – Tinder is now worth $3B.
Q: How did you know Tinder was an instant hit?
A: We texted 500 people. Immediately, 80% of the people we texted signed up. The next day, we grew 50%.
Q: Was there anything else you did to get that initial kick?
A: Yes. It was a funny story. Justin's younger brother was throwing a birthday party for his best friend at USC. We offered to pay for the party bus and call it Tinder party. Students couldn't walk in unless they downloaded Tinder. So ~400 people downloaded Tinder at USC.
Q: Did you intentionally do the college-by-college thing?
A: We realized after that event that it was an effective means for getting the word out. We also realized our harshest critics would be college students. And if we can win our harshest critics, then we can win everyone else.
POF Data About Dating Profiles
BUSINESS INSIDER – Feb 14 – Data from POF reveals that users spend ~10 minutes creating their profile, on average – but those who spend ~20 minutes are twice as likely to leave the site in a relationship. Users who indicate that they speak a second language receive significantly more messages. One likely reason, said POF data scientist Michael McDermott, is that these people seem more thoughtful and open.
Valentine’s Day: The Most Active Day for dating apps
BUSINESS INSIDER UK – Feb 1 – Dating app Happn says its most active day in the US is February 7, one week before Valentine's Day. This makes sense, in a slightly depressing way. People don't want to have a first day on Valentine's Day. A second date on Valentine's Day seems much more reasonable. Happn also saw a spike in the week after New Year's. New year, fresh start in finding a soul mate, it seems.
Dating App Hinge Offers A $99-a-month Personal Assistant
Sean Rad Steps Down From Tinder CEO Role, And Launches ‘Swipe Ventures’
UK.BUSINESS INSIDER – Dec 9 – It's the second time Rad has stepped down from the top job at the company he cofounded four years ago, but he's not going away. The Tinder CEO position will be filled long-term by Greg Blatt, who is also the CEO of Match Group. Rad will remain the online dating company's chairman and help to guide strategy. He will also lead a new entity within Match, called "Swipe Ventures," which will be focused on buying companies to help Tinder.
Three Day Rule Matches Users With Their Ex
BUSINESS INSIDER – Nov 22 – Instead of personality quizzes or a swiping interface, Three Day Rule uses machine learning and facial recognition software to find clients matches. Founded in 2013, the startup believes people are attracted to particular face shapes. It asks clients (who join for upwards of $7k) for photos of their exes, and then pairs them with users in its database who have similar facial structures.
by Leanna Garfield
See full article at Business Insider
eHarmony To Host Speed Dating Event In Australia
Tinder’s Competitors Are Banking On Its Sleazy Image
BUSINESS INSIDER – Nov 5 – When Tinder launched in 2012, every match felt like an adrenaline rush. But those matches are no longer quite as exciting. A 2016 study looked at the user reviews of 97 dating apps and analyzed how their quality scores have changed over the past year. Tinder experienced the largest YOY decline. In a 2016 survey by Consumers' Research, 13% of Tinder users reported relationships lasting longer than one month. Its photo-based interface probably contributed to its hookup image. Apps like Bumble, Hinge, Happn, Coffee Meets Bagel, Siren, Her are not heavily photo-based. Bumble has a similar interface as Tinder, but doesn't have the reputation of being a hookup app. That's because only women can message their matches first on Bumble. Men seem to like the app because women seem to take more initiative in starting a conversation. Siren, which launched in late 2015, abandons the swipe interface entirely. It features a daily question and a feed that displays users' answers.