BUSINESS INSIDER – Feb 14 – Data from POF reveals that users spend ~10 minutes creating their profile, on average – but those who spend ~20 minutes are twice as likely to leave the site in a relationship. Users who indicate that they speak a second language receive significantly more messages. One likely reason, said POF data scientist Michael McDermott, is that these people seem more thoughtful and open.
Category: Outlets – Business Insider
Valentine’s Day: The Most Active Day for dating apps
BUSINESS INSIDER UK – Feb 1 – Dating app Happn says its most active day in the US is February 7, one week before Valentine's Day. This makes sense, in a slightly depressing way. People don't want to have a first day on Valentine's Day. A second date on Valentine's Day seems much more reasonable. Happn also saw a spike in the week after New Year's. New year, fresh start in finding a soul mate, it seems.
Dating App Hinge Offers A $99-a-month Personal Assistant
Sean Rad Steps Down From Tinder CEO Role, And Launches ‘Swipe Ventures’
UK.BUSINESS INSIDER – Dec 9 – It's the second time Rad has stepped down from the top job at the company he cofounded four years ago, but he's not going away. The Tinder CEO position will be filled long-term by Greg Blatt, who is also the CEO of Match Group. Rad will remain the online dating company's chairman and help to guide strategy. He will also lead a new entity within Match, called "Swipe Ventures," which will be focused on buying companies to help Tinder.
Three Day Rule Matches Users With Their Ex
BUSINESS INSIDER – Nov 22 – Instead of personality quizzes or a swiping interface, Three Day Rule uses machine learning and facial recognition software to find clients matches. Founded in 2013, the startup believes people are attracted to particular face shapes. It asks clients (who join for upwards of $7k) for photos of their exes, and then pairs them with users in its database who have similar facial structures.
by Leanna Garfield
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eHarmony To Host Speed Dating Event In Australia
Tinder’s Competitors Are Banking On Its Sleazy Image
BUSINESS INSIDER – Nov 5 – When Tinder launched in 2012, every match felt like an adrenaline rush. But those matches are no longer quite as exciting. A 2016 study looked at the user reviews of 97 dating apps and analyzed how their quality scores have changed over the past year. Tinder experienced the largest YOY decline. In a 2016 survey by Consumers' Research, 13% of Tinder users reported relationships lasting longer than one month. Its photo-based interface probably contributed to its hookup image. Apps like Bumble, Hinge, Happn, Coffee Meets Bagel, Siren, Her are not heavily photo-based. Bumble has a similar interface as Tinder, but doesn't have the reputation of being a hookup app. That's because only women can message their matches first on Bumble. Men seem to like the app because women seem to take more initiative in starting a conversation. Siren, which launched in late 2015, abandons the swipe interface entirely. It features a daily question and a feed that displays users' answers.
It Looks Like Hinge Is Going Back To Freemium Model
BUSINESS INSIDER – Nov 4 – In October, Hinge launched a totally new app focused on relationships (versus hookups). After a free trial everyone on Hinge was supposed to pay $7 per month. Hinge's CEO was shunning the freemium model. He said the people who pay tended to be "power users" of swiping apps. Now it seems that he has changed his mind and is not going to force everyone to pay. This is what the app sent to its users today: "As an Early Member, you've helped create a community of people who want more. To thank you, we'd like to give you Hinge free, forever." What Hinge is offering is a "Basic Membership" with limited features.
Ashley Madison Has A Long Way To Go
by Paul Szoldra
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Most Indian Dating Apps Cater To People Who Are Serious
BUSINESS INSIDER – Oct 26 – Today, online dating is all about swiping left or right on smartphones. Unlike the West, where one night stands is not seen as a social taboo, in India, people browsing dating apps, often look for a long time commitment. "We aren't like Western dating apps, which are primarily for 'hook-ups'. Nor are we traditional desi matrimonial sites. We've tried to remove the taboo from the term 'dating' in the Indian world by associating it with safety and compatibility", said Sachin Bhatia, CEO and Co-Founder of TrulyMadly, a dating app. Another dating app, Woo, has started for people looking for a relationship. Woo has a Trust Score for every user, based on the amount of information a user volunteers to share with the app. This impacts the matches she/he receives. There is also a manual verification system in place to double check profiles.
by Suchayan Mandal
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